ELLE Australia‘s groundbreaking June 2015 issue featuring home-grown model Nicole Trunfio breastfeeding her son, Zion, has won the Cover of the Year at the Australian Magazine Awards 2015 today.
The cover gained international recognition with Nicole appearing on GMA, plus celebrities like Cindy Crawford and Chrissy Teigen showing their support, and the model quickly became the poster girl for normalising breastfeeding. Not a bad turnout considering the cover shot happened organically.
— ELLE Australia (@ELLEaus) November 12, 2015
“This wasn’t a contrived situation: Zion needed a feed, Nicole gave it to him, and when we saw how beautiful they looked we simply moved her onto the set,” ELLE Australia‘s editor-in-chief, Justine Cullen, explained. “It was a completely natural moment that resulted in a powerful picture.”
The publication continues to fight the norm with their left-of-field covers, also featuring digital influencer Nicole Warne, surfer Mick Fanning and a mirrored reflection of women on the cover this year, so it’s no wonder at least one of their issues took out the prize.