Maxim Editor Denies ‘Enhancements’ On Sam Frost’s Cover

Sam Frost’s Feburary 2015 cover, shot in December last year.

“But smack bang, right on the front cover, implying that I’ve done a second photo shoot I’ve returned to Maxim, they’ve actually photoshopped my hair dark,” she explained of the cover which has “made her blood boil”. 

She also believed that the magazine “enhanced” her chest and “brought in” her waist. “It’s a shame that they’ve altered it so much,” she explained, although Maxim Australia’s editor in chief, Santi Pintado disagrees. He told news.com.au, “It’s no secret magazines retouch images. The only thing we’ve done is pretty much darken her hair from the shoot.”

He continued, “In terms of enhancements, no. We haven’t really done anything to her at all. It’s basically the hair colour. It’s an extremely positive story — nothing but love for her.”

The issue goes on sale today, November 19. 

[Via 2DAY FM, news.com.au]

 

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