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Coco Rocha Debuts New Sportswear Line and Lifestyle Site

Courtesy: CO+CO by Coco Rocha

Courtesy: CO+CO by Coco Rocha

After giving birth to an adorable baby girl in March, Coco Rocha is showing no signs of slowing down. The supermodel revealed plans to launch a clothing brand, Co+Co by Coco Rocha, in collaboration with LA-based collective Paragon Project and her husband, artist James Conran. The line will debut with a Spring/Summer 2016 ready-to-wear collection of 60 sportswear pieces ranging from $80-$300. If her previous design work is any indication (see: her handbag line with Botkier), we can expect clean yet fashion-forward pieces from the line, available on CocoRocha.com and at “leading American and International retailers” in January.

“I have always been interested in having my own clothing collection,” Rocha told WWD. “It’s always been in my mind to do it. But sometimes models are not taken seriously in this field. We’re to pose in the clothing but we don’t necessarily have our own point of view. But Paragon knew from conversations on day one that I was going to be very hands-on. They like that, rather than someone who comes in and only says, ‘Yes, no and maybe.'” We have no doubt Rocha will play a prominent role in the development and marketing of her line. She even found fit inspiration in her coffee table book, “The Study of Pose,” when constructing the garments.

Coco also plans to relaunch her site CocoRocha.com as a lifestyle network. It will feature original content in categories like fashion, technology, travel and motherhood. We’ll be logging on to get the secrets to her impeccable maternity style. And hopefully see more darling baby videos like this one:

 

 

A video posted by Ioni James Conran (@ioniconran) on

[via WWD]