One of the biggest complaints about the plus market is the lack of options for trendy shoppers. Full-figured women want to experiment with trends just like everyone else but often plus-size brands just stick to the basics. Three new clothing lines are promising uniquely stylish pieces for the plus-size woman.
Beth Ditto, the Gossip lead singer who walked in Marc Jacobs Spring 2016, is debuting her first-ever plus-size collection, Vogue reports. Launching in February, the eponymous line will cater to women sizes 14 to 30. Ditto is no stranger to the fashion industry: she walked for Jean Paul Gaultier Spring 2011, designed a capsule collection for Evans and inspired a makeup range for MAC Cosmetics. She’s also a style icon in her own right, lauded for her fun and fearless approach to dressing for the red carpet. Ditto teamed up with Gaultier for the first offering from her line: a T-shirt bearing the cone bustier Madonna made famous with actual corset laces in the back. We’re obsessed.
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Rachel Roy is expanding her 10-year-old brand to include a plus-size line. The range will debut in February 2016, alongside jewelry, swim and home items. The “curvy collection” will launch under the affordable Rachel Rachel Roy line, which currently ranges in price from $39 to $250. “Rachel Roy is the bigger sister to Rachel Rachel Roy,” Roy told WWD about the distinction between the two brands. “She is at a point in her career where she can afford that price point. Everything can last in her wardrobe, whereas Rachel Rachel Roy can have more fun with prints and colors and take more chances.” Known for her refined design aesthetic, Roy is sure to deliver trendy pieces with a feminine flair for the plus-size customer.
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River Island will venture into the plus size market in March 2016 with new line, RI Plus. The new offering will range in size from 18 to 24. It’s slated to include the same basics, office wear and party-ready pieces the River Island brand is known for. River Island even tapped Candice Huffine, the first plus model to front Vogue Italia, for the RI Plus ad campaign. “We’re excited about giving great fashion to more women, we feel this is the right time for the brand to expand our size range offering,” River Island marketing director Josie Roscop told Vogue UK. “Ultimately, it’s about fashion and being inclusive.” Our thoughts exactly.
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