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Jessica Simpson Is Launching a Sneaker Line — and It’s Surprisingly Awesome

Courtesy of Jessica Simpson

Courtesy of Jessica Simpson

Jessica Simpson’s retail empire continues to grow. The pop star launched activewear late last year and now she’s adding sneakers to her repertoire for Fall 2016. Her sneaker designs are just as young, trendy and feminine as her famous line of heels.

The designs blend fashion and function with lightweight mesh fabric and an EVA shock-absorbing footbed, both considered ideal for running. Available in modern neon, snakeskin and leopard prints, the prices will range from $69 to $89.

“Active has been such a huge part of my life,” the mogul told Footwear News. “To feel sexy while you work out, it’s the greatest thing I can give a woman.” As women who can’t wait to hit the treadmill in leopard print sneakers, we can’t thank her enough.

[via Footwear News]