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Marc Jacobs’ New Campaign Is Inspired by the Supreme Court Ruling on Same-Sex Marriage


@xoskyexo, Julia Nobis, @bigandmilky, @jamesbwhiteside, @bellahadid and Guinevere Van Seenus star in the Marc Jacobs Spring/Summer 2016 ad campaign. Photographed by David Sims, styled by @kegrand, casting by @bitton, hair by @guidopalau, makeup by @diane.kendal, nails by @jinsoonchoi & set design by @stefanbeckman #marcjacobspremiere

A photo posted by Marc Jacobs (@marcjacobs) on

Marc Jacobs’ celebrated Spring 2016 collection wasn’t just any ode to Americana fashion. It was inspired by the Supreme Court ruling in favor of same-sex marriages. Upon seeing his friends post reactions on Instagram, Jacobs thought it would be fun to “do America” this season. He told Business of Fashion, “I began thinking about what my America was, but in a very loose way. I was overwhelmed by these feelings and the idea of equality.”

Those feelings not only informed his spectacular runway show, but also the ad campaign that followed it. Lensed by David Sims, the portrait series features friends of the brand like Pat and Anna Cleveland, Bette Midler, Sandra Bernhard and Lara Wachowski, a transgender icon whose Human Rights Campaign Visibility Award speech deeply inspired Jacobs. 

Jacobs gradually unveiled the campaign on Instagram, writing in the captions: “This season’s ad campaign represents a series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking. The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America.” Indeed, his America is one worth celebrating. 

[via Business of Fashion]