Full disclosure: we may have purchased Kylie Jenner’s lip kit last week. And imagine our surprise when the order confirmation read, “Thank you for placing your order with Kylie Cosmetics®!” replete with a new logo. Did the formerly-branded ‘Lip Kit by Kylie’ transform into a full range cosmetics line overnight? Apparently so.
At some point, the youngest member of the Kardashian-Jenner clan quietly changed her site from lipkitbykylie.com to kyliecosmetics.com. And all the social media accounts are now @KylieCosmetics. Take that, Kardashian Beauty.
The site reads: “Welcome to Kylie Cosmetics® by Kylie Jenner! Known for her love of cosmetic products and makeup, Kylie Jenner launched Kylie Cosmetics® in 2016 after the global launch of her wildly successful liquid lipstick + lip liner duo, the Kylie Lip Kit. After Kylie revealed the Kylie Lip Kit to the world, her fans wanted more. Kylie Cosmetics® is Kylie Jenner’s new launchpad for sharing her best kept beauty secrets to her fans. Kylie is currently working in the Kylie Cosmetics® Lab on a handful of new, top secret products she’s creating to help give you that perfect ‘Kylie look’. Stay tuned for more products coming soon!”
Kylie is poised to capitalize even more on her lip injections love of makeup with a full cosmetics line. In fact, Harper’s Bazaar points out that the enterprising reality star listed “expanding her makeup line” as one of her 2016 resolutions.
We’re not sure which product she’ll release next (though Kylie’s Kontouring Kit is probably at the top of the list). But we DO know that Kris Jenner is somewhere smiling and counting her coins.