The Buzz Latest News

Caitlyn Jenner Just Launched Her Own MAC Cosmetics Lipstick

Courtesy of MAC Cosmetics

Courtesy of MAC Cosmetics

Caitlyn Jenner is officially venturing into the world of beauty. Just weeks after news hit that Jenner trademarked a name for a cosmetics line, MAC Cosmetics announced its first collaboration with the Keeping Up With The Kardashians star.

Jenner will release a lipstick with the cosmetics giant called Finally Free, a nod to her transition last year. MAC says the lipstick will cater to “all Ages, all Races and all Sexes” and “100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative to further its work in support of transgender communities.”

M∙A∙C Caitlyn Jenner lipstick

M∙A∙C Caitlyn Jenner lipstick

Jenner said working with MAC Cosmetics was a no-brainer: “MAC was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.”

Kylie Jenner Is Quietly Readying a Full Range Cosmetics Line ]

She chose a “rosy nude” hue that she hopes people will wear regularly. “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick,” she said. “I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”

The limited-edition lipstick will launch on April 7, exclusively on maccosmetics.com. With the next season of I Am Cait around the corner, the timing of Jenner’s first lipstick couldn’t be better. Mark our words: a full range cosmetics collection is up next.