Caitlyn Jenner is officially venturing into the world of beauty. Just weeks after news hit that Jenner trademarked a name for a cosmetics line, MAC Cosmetics announced its first collaboration with the Keeping Up With The Kardashians star.
Jenner will release a lipstick with the cosmetics giant called Finally Free, a nod to her transition last year. MAC says the lipstick will cater to “all Ages, all Races and all Sexes” and “100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative to further its work in support of transgender communities.”
Jenner said working with MAC Cosmetics was a no-brainer: “MAC was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.”
She chose a “rosy nude” hue that she hopes people will wear regularly. “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick,” she said. “I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”
The limited-edition lipstick will launch on April 7, exclusively on maccosmetics.com. With the next season of I Am Cait around the corner, the timing of Jenner’s first lipstick couldn’t be better. Mark our words: a full range cosmetics collection is up next.