After she danced with him in her now infamous “Work” video, Drake posted that Rihanna had the Midas touch. He was referring to the two number-one singles (“What’s My Name?” and “Work?”) he scored as a featured artist on Rihanna’s songs. But Rih’s Midas touch also extends to brands. Named the most marketable celebrity in America, Rihanna’s endorsement leads to increased revenue for brands like River Island, MAC Cosmetics and more recently, Puma. Rihanna’s creepers sold out in record time and her latest shoe, The Trainer, just followed suit.
Released on Friday, the shoes are already no longer available on Puma’s website. Just like the Creepers, the Puma Trainers have a unique design replete with an oversize tongue. But they are also high-performing. The shoe boasts side support for movement in every direction and breathable fabric (Ariaprene). It came in black, red and white — and sold out in each color.
Don’t fret: you can still try your luck on eBay (some shoes are selling for the original price) or wait until her New York Fashion Week collection hits stores reportedly in September. But we’re sure that will sell out faster than you can say “Work.”