Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ⠀ The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ⠀ The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ⠀ As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons’ creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.
At long last, Calvin Klein has confirmed possibly the worst-kept secret in recent fashion history: Raf Simons is its new Chief Creative Officer. Apparently Simons’ non-compete agreement with his previous employer (he served as women’s creative director of Christian Dior Couture for three years) has finally expired, allowing the new couple to finally share the news via Facebook, Twitter, Instagram and so forth. (Although Calvin Klein himself pretty much spilled the beans during an interview with Andy Cohen back in June).
“The arrival of Raf Simons as chief creative officer signifies a momentous new chapter for Calvin Klein,” Steve Shiffman, CEO of Calvin Klein, Inc, told Business of Fashion. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” Simons will helm the creative director of all of the brands under the company’s umbrella — everything from the brand’s racy campaign imagery to the logo placement on your Calvin Klein down-alternative pillows will be Raf-approved.
Needless to say, Raf, king of all that is minimal and cutting-edge and whose own eponymous line draws heavily from youth culture, is a natural fit the social media savvy, cool-kid approved fashion house. We look forward to Simons’ debut Calvin Klein Collection for the Fall 2017 season — no doubt it will merit the sartorial savant’s rumored $18 million annual salary.
[ via Business of Fashion ]