Adidas used Kate Moss’ likeness to bring us back to the 90s, an era when everyone wore Gazelles, pay phones were still a thing and the only device breaking up the monotony of treadmill exercise was the Discman. Charlotte Tilbury, on the other hand, has teamed up with artist and director Antoine Wagner to bring Kate and ourselves way, way into the future, to a time when trips to “hedonistic” dance parties in outer space are quotidian and perfume bottles moonlight as flying saucers, but one thing remains the same: the Scent of a Dream muse is still the galaxy’s coolest model.
To promote the launch of her first fragrance, now available on Nordstrom.com and at select Nordstrom locations, Tilbury and Wagner created a dazzling 360-degree virtual reality film. Starting today, shoppers at those same brick-and-mortar Nordstroms can enter Tilbury’s perfumed, celestial world and dance alongside Kate Moss and her campaign co-star Nathan Mitchell with the help of Samsung Gear’s Oculus headsets.
The full virtual reality experience will also hit New York City’s Bloomingdale’s flagship on September 19. That same day, shoppers at Tilbury-toting Nordstrom and Bloomingdale’s locations nationwide will be able to view (a slightly less engrossing version of) the film via YouTube whilst wearing Google Cardboard devices.
“Not only is it a journey through space…but it also physically [and] visually evokes the ‘time-traveling’ sensation and haunting effect that perfume can have on others,” Tilbury told WWD.
For those who are dizzy just reading about this otherworldly experience, you can view the 2D version of the Baillie Walsh-lensed film above. Project it against a wall at your next fête to really set the vibe.