Kylie Jenner may have ticked off the black community with her latest Marie Claire interview in which she claims she “started wigs, and now everyone is wearing wigs,” eliciting cries of cultural appropriation (rightly so), but the cosmetics queen knows how to use her Kardashian klout to promote awareness —and squash controversy. Exhibit A: The reality star took to Twitter to seemingly address the uproar, writing, “When publications switch up your words for hype…Damn.” We assume the implication is that Ky was referring to the spread of the wig trend within her own clan. Exhibit B: On Sunday, the product promotion aficionado used her much-followed Snapchat to plug Caitlyn Jenner’s new MAC lipstick, Finally Free.
The video, though not anywhere near as suggestive and stylized as Kylie’s own BBHMM-inspired would-be lip gloss ad, sends a much more effective message. It features a cameo by Caitlyn (whom Kylie refers to as “my dad”), who has ostensibly stopped by her youngest daughter’s pad to gift her with the exclusive shade. (more…)