Since stepping into the role of creative director in January 2015, Alessandro Michele has worked magic on Gucci, transforming and reshaping the iconic Italian fashion house’s image. Gone are the high octane and flashy fashion designs and imagery in favor of a more subdued and boho-type aesthetic. Michele’s dramatic change of concept couldn’t be more evident in Gucci’s recent advertising campaigns and particularly in the newly-unveiled Gucci Guilty fragrance campaign for 2016. It’s goodbye to actress Rachel Evan Wood and actor Chris Evans’ sultry ads and hello to Jared Leto as the new face of the scent, alongside models Julia Hafstrom and Vera van Erp, who join Leto in the tub for the occasion.
But is change always for the better? “Doesn’t seem very guilty but OK,” pointed out Scotty straight away.