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J.Crew Is Going Old School in an Effort to Woo Back Customers

Image: Toronto Star via Getty Images

Image: Toronto Star via Getty Images

Things haven’t been going so well for J.Crew as of late and now the retailer is scrambling to find ways to woo back the customers they’ve been losing. Since creative director Jenna Lyons took the helm, J.Crew has transformed from a mall store frequented by wealthy, preppy soccer moms to a favorite of the fashion set – but that hasn’t necessarily been good for sales. You can only sell so many rhinestone-embellished denim skinnies and sequin pencil skirts, after all. Now, J.Crew is looking to win back customers by kicking it old school.

[ See: J.Crew Fall 2015 Runway ]

CEO Mickey Drexler says the retailer will roll out a selection of heritage items that will feature clothes, well, that normal people wear. WWD mentions “ballet flats, cashmere, the Jackie cardigans, the Regent blazers, washed shirts and denim.” Yup – just regular, good-quality garments. J.Crew will also devote less energy to its Collection range, which from a fashion standpoint is a little disappointing but necessary, we suppose, for the retailer’s survival.

[via WWD]

The Buzz Latest News

Sydney-Based Label House of Cannon Heading to NYFW

House of Cannon

Photo: House of Cannon

House of Cannon made its first Fashion Week Australia debut in April this year, and now the Sydney-based label is already set to present at the prestigious New York Fashion Week on September 9.

House of Cannon’s Annie Cannon-Brookes will be showcasing for Gen Art, an organisation which discovers new talent in film, fashion music and art, as part of its Gen Art Fresh Faces in Fashion runway.

House of Cannon was the only Aussie label chosen, alongside finalists including UK women’s and men’s ready-to-wear brand Ada + Nik and New York’s own Daniel Silverstain.

(more…)

The Buzz Latest News

This Pair Of Yeezy Boosts Will Literally Cost You A Kidney

Remember when Kanye West‘s limited-edish Yeezy Boost 350 sneakers sold out in less than 15 minutes? Well, now there’s a way to get your hands (slash feet) on a pair. And if you’d give your kidney to know how, then congratulations, friend, because that’s exactly what it will cost you. 

People are always joking that they would give a kidney for a pair of yeezy’s!!Well here’s your chance, I’m 26 with 2…

Posted by Matt Neal on Thursday, 27 August 2015

A chap from the US state of Michigan has proposed the following trade: his coveted Kanye kicks in exchange for your life-saving kidney donation. 26-year-old Matt Neal posted on the ‘What Did You Wear Today?’ Facebook page, putting out the call for type B+ donors who might be up for making the trade. (more…)

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The Buzz Latest News

Seafolly Dumps Megan Gale’s Isola Label

Photo Getty

Photo Getty

It was only five years ago that Seafolly and Megan Gale partnered up to create swimwear label Isola, but now Seafolly would like to cut ties with the model’s brand. 

The dumping follows the news that L Capital Asia, the Asian arm of global luxury brand LVMH, gained a controlling 70 per cent stake in Seafolly late last year.

The private equity firm’s main goal during the acquisition was to lead Seafolly into global growth and build it into a lifestyle brand, but it doesn’t believe Isola has what it takes to go international. (more…)

The Buzz Latest News

Fashion’s Finest Talk Social Media for Net-a-Porter’s The EDIT Cover

Photo: Victor Demarchelier/ courtesy of The EDIT, NET-A-PORTER.com

Photo: Victor Demarchelier/ courtesy of The EDIT, NET-A-PORTER.com

Net-a-Porter has tapped the world’s most stylish and influential women for its latest issue of The EDIT, looking to frequent FROW-sitters Poppy Delevingne, Laura Bailey, Chloe Norgaard, Nicole Warne and Julia Restoin Roitfeld for the cover.

The party of five make up “The Style Council” for Net-a-Porter’s fully shoppable social media app The Net Set, which has today lifted its invitation-only access and opened to the public.

As part of their cover role, the girls share their thoughts on social media in fashion. Australian fashion blogger Nicole, who has also landed covers for ELLE AustraliaLucky and Renegade Collective, said, “For me, it was like breathing. You draw so much inspiration from the content you find online.” (more…)

The Buzz Forum Buzz

Yikes, Both Isabeli Fontana Covers for Vogue Brazil’s September Issue Are Awful (Forum Buzz)

Vogue Brazil may have secured the likes of Kim Kardashian and Gigi Hadid as previous cover subjects, but that doesn’t mean the innovation and modernity has been flowing. The magazine continues to get it oh-so-wrong after it’s dated installment last month with Behati Prinsloo. This time around, Brazilian beauty Isabeli Fontana is appointed the cover of her native Vogue‘s September issue and graces two covers in which she wears Prada (left) and Miu Miu (right), shot by Zee Nunes.

Vogue Brazil September 2015 Isabeli Fontana by Zee Nunes

IMAGES: FACEBOOK.COM/ISABELIFONTANA

Our forum members were far from fascinated by the lackluster outcome. “Most boring model ever. I really don’t get why she’s so big. I mean, she’s cute and all, but has zero charisma and looks super lame,” Creative ranted right away.

September Issues: All the Covers We Loved and Hated ]

“Wow, her hair doesn’t look good. Looks like the stylist used a curler for the fringe, lol. I’m surprised they ran yet another pink cover, and there’s too [many] accessories on the white one. Very weak for September,” complained Benn98.

Also unimpressed with both covers was gazebo: “I love Isabeli and happy for her, but this is bad!”

ThatRascal wasn’t exactly jumping for joy either: “I think it’s time Isabeli got a new look or something. She needs a change because as much as I love her, I’ve officially checked out of the Isabeli fan club. I’m simply bored by her recent work, looking the same as she always does.” Ouch.

“Just awful and again this Prada dress on the cover. What a bore,” confessed narcyza.

“That hair and styling is just awful. September has been totally lackluster cover-wise across the board,” condemned marsnoop2

Agree? Join the conversation inside our thread here.

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