We know what you’re thinking: another day, another celebrity-backed, limited-edition line. However, Lady Gaga and Elton John’s Love Bravery collaboration for Macy’s features not one, but two fashion-forward icons — and it’s for a good cause, so that’s triple the reason to give it a second look.
Twenty-five percent of all proceeds from the exclusive collection will go towards the singers’ respective charities, The Elton John Aids Foundation (EJAF) and The Born This Way Foundation (BTWF), both of which aim to “make the world a kinder and braver place where men and women everywhere are empowered to live with compassion.” Gaga’s BTWF, named for her freedom anthem for minorities, has worked to help young people understand and gain access to mental health services since 2012. The EJAF, which has operated in both the U.S. and the U.K. for over two decades, has raised over $350 million to help treat and safeguard over 150 million people worldwide who are either living with or highly vulnerable to AIDS. (more…)