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L’Oreal Is Working Hard to Appeal to the Multicultural Beauty Consumer

America’s population is becoming increasingly more diverse and beauty brands are finally realizing that people of color need products too and –gasp– they spend actual money on these products. L’Oreal is trying to establish a firm grasp on the fast-growing sector and is gearing up a new Multicultural Beauty division, which includes SoftSheen-Carson and the recently-acquired Carol’s Daughter.

“Multicultural consumers may only be 39 percent of the total population now, but in 12 out of the 20 top cities, multicultural consumers are the majority and are representing 27 percent of the beauty spend,” L’Oreal manager of Multicultural Beauty Nicole Fourgoux said. But with this growing market, it’s important to be strategic and really pay attention to their needs – and make those products accessible for the population.

Another big part of appealing to the multicultural set is in part not segregating them from the mainstream. A lot of stores have “ethnic” care aisles, but there are multiple issues that shoppers face that go beyond ethnicity. To relegate everything into a few shelves marked ethnic ghettoizes the consumer and, most importantly, doesn’t address their diverse needs. “Consumers seek solutions to hair conditions such as thinning or wavy,” Carol’s Daughter founder Lisa Price explained to WWD, emphasizing that companies need to look beyond race and focus on the particular needs and concerns of the shopper of color if they’re going to make progress. 

L’Oreal is headed to the National Association of Chain Drug Stores Annual Meeting (which starts today) to discuss how stores can take advantage of this market without turning off ethnic consumers. Hopefully, their insight will help make drugstores increasingly more shoppable for the multicultural customer.

[via WWD]

The Buzz Forum Buzz

Lindsey Wixson Returns to Numéro Tokyo and We Love It (Forum Buzz)

While the French edition of Numéro turned up the heat with a smoldering Aya Jones cover, Numéro Tokyo favored pastel colors paired with a more subdued concept for its latest. The magazine welcomes back Lindsey Wixson , who’s evidently a favorite of the team as this is the model’s third cover — and we’re sure it won’t be her last. For June, the current face of Fendi sits pretty in Miu Miu and we’re loving it.

Numéro Tokyo June 2015 Lindsey Wixson

IMAGE: GLOSSYNEWSSTAND.COM

“I like it. It feels new and fresh,” complimented andypolanco, hitting us off on a high note.

“Very fresh, and I love the colors. Lindsey’s work has been getting even better and better,” noticed Benn98.

Gossiping was pleasantly surprised and echoed, “Beautiful and I rarely like her.”

In agreement was Emmanuelle: “June issues already? Well I like that cover! Usually I am not a fan of Lindsey, but here she looks great. The colors are very soft and pretty – good!”

“Nice. Reminds me a bit of a young Drew Barrymore,” DutchHomme acknowledged.

Forum member burbuja8910 was full of appreciation too. “Stunning cover, appropriate for summer,” she admired.

Sharing the same sentiments was narcyza: “It’s really lovely! Lindsey fits here perfect. She is so adorable and I love the pastels.”

Tigerrogue was quick to share, “I always love a little bit of Lindsey.”

Are you a fan? Add your own two cents inside the thread here.

The Buzz Latest News

‘Beach Body’ Protein World Ad Sparks Ire in the UK

London Commuters are in an uproar over a fitness ad by Protein World, which some say promotes a negative body image for women. The ad, posted in subway stations throughout the city, depict a woman with a toned tummy along with the tagline, “Are you beach body ready?” Charlotte Baring of East Sussex has started a change.org petition asking Protein World to remove the ads.

“Perhaps not everyone’s priority is having a ‘beach body’ (by the way, what is that?), and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far,” she writes. “The question I would like to pose to whoever gave this advert the go-ahead would be: what is ‘Beach Body Ready’? And who would not be?”

Baring does have a point – the poster does seem to imply that being beach body ready would entail having a flat tummy and that if you’re not necessarily toned, you might not be “ready” for the beach. But to say that Protein World is trying to make people feel guilty for not being focused on fitness seems a little drastic to us. Protein World has been retweeting comments from supporters saying that the poster promotes health and fitness as opposed to simply being thin. They think of it more as fitsporation than body shaming. Meanwhile, the petition has over 34,000  and is very close to reaching its 35,000 goal. 

Protein World could have just issued an apology or stated their point of view and moved on, but they’re sticking to their guns and have rather tastelessly defended their ads on social media. When Twitter user Juliette Baron tweeted the brand saying she signed the petition because she “spent life believing I’m not good enough,” Protein World responded, “Why make your insecurities our problem?” When Burton brought up the point that “adverts like yours add to the external voices telling young girls they’re not good enough as they are,” Protein World viciously replied, “And it’s ok to be fat and out of shape instead of healthy? We are a nation of sympathisers for fatties #doesnthelpanyone.” Certainly not the kind of answer you want to use to diffuse an already volatile situation! 

The Protein World campaign has been the subject of guerrilla marketing, with people modifying the ads to be more inclusive to all types of “beach bodies” (every body) and women posing alongside the ads in bikinis, to show that though their bodies might not be as toned as the model’s, they’re still acceptable for summer trips to the beach. And they would be correct. 

The Advertising Standards Authority is currently investigating these ads to see if they go against regulations.”We are looking into the complaints to establish whether there’s further grounds to remove them.” Protein World is not backing down, saying “It is a shame that in 2015 there are still a minority who aren’t focusing on celebrating those who aspire to be healthier, fitter and stronger.”

 [via Mirror, Evening Standard]

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The Buzz Latest News

We’re Hiring: Come Intern for theFashionSpot!

We promise you won't be hanging coats. Photo: © TM and2006 Twentieth Century Fox/IMDB

We promise you won’t be hanging coats.
Photo: © TM and2006 Twentieth Century Fox/IMDB

To all the fashion lovers out there looking for a start in the industry: WE NEED YOU. TheFashionSpot is on the hunt for some brilliant young talents to join our team this summer and help us create some amazing content. We are looking for someone to fill an Editorial Intern position and a Photo Editorial position for college credit. 

Our ideal interns will be bright, fast on their feet, conscientious, enthusiastic and have a deep knowledge of fashion. And by deep knowledge of fashion, we mean, you must be a huge fashion nerd. So if you live and die by Fern Mallis’ 92nd Street Y talks or can tell us who the current creative director of Emilio Pucci is (and can name his other fashion label) without having to use Google, we want you. Also, if you’re applying for the Photo Editorial position, you’ve got to be a whiz with Adobe Creative Suite.

You must be currently enrolled in college and be able to receive academic credit. And be prepared to work, not get our coffee. (We make our own!) You will be writing, copy editing, learning the ins and outs of digital editorial and creating graphics for the site, so this internship is very hands-on. For the Editorial position, we’re looking for majors in journalism, fashion design, fashion history, writing and English with fabulous writing skills. For Photo: arts, photography, and/or design, as well as someone with a key eye for graphic design.  You should be able to commit to 3-4 days a week. Liking dogs helps because our office mascot likes to come by.

If you think you’ve got what it takes to join our team, send your resumé and cover letter to internships@evolvemediallc.com

And don’t worry – it’s not going to be like the Devil Wears Prada… although dang, Miranda Priestly knows how to throw some serious shade.

We’re Looking for Interns!

Image: Tumblr

The Buzz Latest News

You No Longer Have to Be Hot to Work at Abercrombie & Fitch

Image: WENN

Image: WENN

Abercrombie and Fitch is undergoing a serious rebranding. It has already turned up the lights in its stores, eased up on the overpowering in-store cologne smell, pledged to add larger size options and will also start making clothes in black – a color forbidden under the sacred “look policy” while former CEO Mike Jeffries was in power. These are all welcome changes but it looks like A&F is about to make one very major shift in store branding, and while we’re all for the retailer’s long-overdue makeover, we can’t help but be a little sad to see this one tenet of the company go.

According to Business of Fashion, Abercrombie has decided to do away with its hot salespeople rule, meaning you no longer have to be really, really ridiculously good looking to get hired to sell its overpriced wares. So yes, the only reason why you would ever set foot in an Abercrombie store – to ogle hot shirtless guys with ripped abs or attractive ever-smiling women – will soon be no more. 

The company is getting rid of its strict look policy, which means the rules of acceptable employee attire and grooming will finally be relaxed. Employees will have a bit more freedom now – eyeliner will be allowed and men will be permitted to wear mustaches, amongst other reforms. 

[via Business of Fashion]

The Buzz Latest News

‘Paper Towns’ Author Says Cara Delevingne Is a Great Actress

Cara Delevingne CinemaCon Red Carpet

Image: WENN

Cara Delevingne is set to star in the film adaptation of John Green’s Paper Towns, and while we weren’t too sure about her American accent in the trailer, we have word from Green himself that Cara is actually really good in the film. “Cara is an amazing actress,” he told Page Six, making it clear that even though Cara is from the modeling world, she’s not what you typically think of when you imagine a model/actress. The girl’s got some substance. “Legitimately. All of the constructions we have of supermodels are deconstructed by Cara in the course of the film,” he gushed.

And it’s not just Green who thinks Cara D’s got some serious acting skills. Ms. Delevingne also picked up a CinemaCon award with her Paper Towns co-star Nat Wolff for Rising Stars of 2015. 

Paper Towns  is due to hit theaters July 24. Cara also has a few other roles lined up, including a part as a mermaid in the forthcoming Pan movie and a role in Suicide Squad as Enchantress.

[via Page Six, IBT]

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