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Toni Garrn Does Her Best Barbie Impersonation for Ipekyol’s Spring Campaign (Forum Buzz)

The Ipekyol ads have caught our attention ever since Mert Alas and Marcus Piggott started to lens the fashion spots back in Fall 2013. The photographic duo is back for a fourth time with a fresh new concept for the Turkish department store. Toni Garrn replaces model Karmen Pedaru, who fronted the campaign for two consecutive seasons. The German beauty is captured on location, looking polished enough to resemble a Barbie doll.

Ad Campaign Ipekyol Spring 2015 Toni Garrn Mert & Marcus


Our forum members are mostly impressed. “She’s never looked better!” hailed Avogadro.

“Oh wow, she looks tremendous! Love the ads!” shared liaa, echoing the positive attitude.

Ortemis simply described Toni’s presence as “like Barbie.” Do you see it, too?

“Looks more like they really wanted Kate Moss, but couldn’t get her. Still, M&M’s work is less harsh when they do outdoor shots,” Benn98 shared.

The mood of the thread soon started to deteriorate. “This could have been great with Toni posing and M&M shooting. The first image looks like a still photo from the series Revenge and the second look is a styling fail. Looks like Eastern European hooker gear,” zoom disapproved.

Also left underwhelmed was Emmanuelle: “On the first pic she looks too classical, she can be way better than this!”

Check out the full campaign for yourself and join the discussion here.

The Buzz Latest News

TOMS Launches One for One Handbag Collection

Image: TOMS

Image: TOMS

Ladies, make room in your closets (or accessories walls, or pristine shelving systems—whichever works!): Today, TOMS is launching its bag collection, and keeping with company tradition, the product will give back to society in a major way. For every bag bought, TOMS will provide a pregnant woman in need with a birth kit, so her child may come into the world in healthy, sanitary conditions. TOMS says that these are the first “one for one” products that are meant to save lives. But let’s stress the main point: TOMS is launching bags! We’re just a little excited about this news.

The handcrafted bags were inspired by the work of local handbag artists from Latin America, Africa and South Asia, an influence you can clearly see in the beaded, tasseled and woven motifs permeating the collection. There are travel bags, tech accessories and artisanal options with prices ranging from $28 to $298. Just in time for all of us to start thinking ahead to our spring wardrobes.

The bag range is available now on and in TOMS stores. Get thee shopping!

The Buzz Latest News

Here’s What Gisele Bündchen’s Wedding Dress Looked Like

Gisele Bündchen lives a charmed life. She’s the world’s highest-paid supermodel, her career is stronger than ever, and she’s got a beautiful family with her studly pro-football-playing husband Tom Brady. There is probably never a day when it’s bad to be Gisele.


Magical day! #tbt ❤️❤️❤️ Dia mágico!

A photo posted by Gisele Bündchen (@giseleofficial) on

In case you needed to be reminded, just peep the model’s #TBT picture posted to her Instagram yesterday. Six years after her wedding, we’re treated to a sweet moment and a look at her gorgeous dress (finally!). The ivory spaghetti-strap gown appears to be covered in glittering sequins. We’re looking at the dress, but the couple only has eyes for each other.

Must be nice.

[h/t THR]

The Buzz Latest News

Beyoncé Celebrates 5th Anniversary of Let’s Move! By Posting Her Workout on Instagram


Celebrating the 5th anniversary of Let’s Move! #GimmeFive @michelleobama

A video posted by Beyoncé (@beyonce) on

It’s Beyoncé day at the gym for us. Thanks to Mrs. Carter, we are officially getting into shape for Spring, no excuses. In celebration of the fifth anniversary of Let’s Move!, the campaign to eliminate child obesity in the U.S. through healthy living (created by the First Lady), Beyoncé took to Instagram to post a 20-second video of her workout, to the tune of “Eye of the Tiger.” She likes 80s rock tunes, just like us! Bey first spread awareness of Let’s Move! in April 2011, when she surprised a lucky group of middle school kids with a dance workout in the middle of their cafeteria.

Dressed in a black T-shirt and striped leggings, Mrs. Carter starts her routine with standing side crunches followed by medicine ball sit-ups, a series of jabs with weights in hand and finishes her set with elevated and standard lunges. Basically, Beyoncé can be described in only one word: Flawless. We’re feeling the burn already. 

The Buzz Latest News

Gwyneth Paltrow Becomes Beauty Maven with Investment in Juice Beauty



Gwyneth Paltrow is making moves in the beauty world, crossing over from being the face of brands to being the investor and Creative Director of Makeup for Juice Beauty. Following a recent investment in Blo Blow Dry Bar, the Goop founder who famously told us to steam our lady parts has teamed up with Karen Behnke, the founder of Juice Beauty, to bring us organic skincare and makeup.

Paltrow tells WWD, “In my own life, I don’t have a [beauty] product that is as luxurious and high performing as it is clean,” admitted Paltrow. “I’m very aware of the toxicity in our products that we use all the time. I still use a lot of them because they work, whether it’s shampoo or mascara.”

The 5-year deal between Behnke and Paltrow makes sense because Behnke is a Goop investor and says, “It was really important to me to not just hire a face or do an endorsement type of deal. It was more important for me to align goals and values and find a true business partner.”

The skincare products are already sold at Whole Foods and Ulta, among other retailers and the makeup range is set to debut later this year. It will consist of 75 pieces for eyes, lips, cheeks and face with retail pricing between $24 at $49.

[via WWD]

The Buzz Latest News

John B. Fairchild, the Man Who Turned Around WWD, Dies

The publishing industry suffered a loss this morning with the announcement that John B. Fairchild has passed away at the age of 87. Serving as the head of Fairchild Publications, Inc., he took control of Women’s Wear Daily‎ in 1960 and turned the publication from a simple trade to a major force in the fashion industry.

Fairchild ran his family namesake company until 1997 and according to Vanity Fair is credited with coining the terms “the ladies who lunch,” “Jackie O” and more. Fairchild was known for his tendency to shake things up and spark a bit of controversy. He started beefs with design houses like Balenciaga and Givenchy in his time as WWD‘s European director, back in the day when magazines like Vogue were given preference for exclusives. When he landed in New York to head the publication stateside, it was his insistence on shining a light on designers and society figures — many times throwing a huge serving of shade their way — that helped put the publication in an entirely new league.

Fairchild will be remembered for transforming WWD and will live on as a legend in the industry.

[via WWD]

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