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Google Glass Goes Backstage at Toronto Fashion Week

Maybelline portrait

When beauty and technology meet, the results can be quite amazing. In a feat of digital innovation, Maybelline New York, official beauty sponsor of Toronto’s World MasterCard Fashion Week, will be taking Google Glass backstage to give Canadian fashion lovers a firsthand look at beauty trends and how they are being translated to the stage through the eyes of lead makeup artist Grace Lee.

A first for a large-scale fashion event in Canada, #MNYGlassPass will provide unique and up-to-the-minute beauty content from backstage at the shows and share it across the brand’s social platforms. Lee will don the glasses and as she creates looks for each show, her work will be recorded and shared. The content will include step-by-step makeup tutorials, beauty tips and a clear view of each product used. And considering Lee will be keying all 35 shows this season, it’s sure to be an exhilarating ride. Check out Lee’s work throughout World MasterCard Fashion Week from October 20 to 24.

Glass content can be viewed on the MaybellineNYCanada channel on YouTube, and by following @MaybellineCAN on Twitter and Instagram.

The Buzz Latest News

Meet Tyra Banks’ New Talk Show Crew

Love her or hate her, you can’t deny that Tyra Banks knows how to make some good TV. Which is why we were so juiced to hear that the model turned mogul was returning to the airwaves with a brand-new talk show, The F.A.B. (Fun and Beautiful), slated to debut next year. Banks has said it will be less like her wildly successful Tyra Banks Show and a little bit more like The View. Of course, the obvious question is who is going to be on this panel of experts? Today, the media maven gave us a peek at the team for her next show.

 

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DRUM ROLL! Introducing my fierce new talk show guru crew! #ChemistryOnFire…can you feel it? Comin’ at ya 2015!

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Banks has tapped Yahoo Fashion director Joe Zee, model Chrissy Teigen, interior design queen Lauren Makk and YouTube DIY sensation Leah Ashley for her “new talk show guru crew.” We’re guessing they will dole out expert advice in their respective fields and that the show will have more of a lifestyle focus than just simply fashion. 

[via @TyraBanks]

Life The Buzz

Must-See! “Death Becomes Her” at the Met

Queen Alexandra

Image: Wikimedia Commons

Who knew mourning could be an art form? On Tuesday, October 21, the Metropolitan Museum of Art will fete Halloween the best way it knows howwith a new exhibit entitled “Death Becomes Her: A Century of Mourning Attire.” The show will highlight 30-plus pieces of 19th- and early 20th-century garments worn during bereavement. Keep your eyes out for the exhibit’s magnum opusthe grieving gowns of both Queen Victoria and Queen Alexandra.

“The predominantly black palette of mourning dramatizes the evolution of period silhouettes and the increasing absorption of fashion ideals into this most codified of etiquettes,” said Curator in Charge Harold Koda in an official press release. “The veiled widow could elicit sympathy as well as predatory male advances. As a woman of sexual experience without marital constraints, she was often imagined as a potential threat to the social order.”

This deliciously dark exhibit will be on display at the Met’s Anna Wintour Costume Center from October 21, 2014 to February 1, 2015.

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The Buzz Latest News

L’Oréal USA Purchases Carol’s Daughter

Monoi-Invincible-Hair-Set

L’Oréal USA announced today the signing of an agreement to acquire Carol’s Daughter, known for its products for naturally curly hair. The small company is headquartered in New York City, and backers include Jay Z and Will Smith. The brand, which uses natural ingredients and appeals to multicultural consumers, is sold online and at larger retailers like Macy’s and Sephora.

In a statement, Founder and President Lisa Price said, “I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L’Oréal USA. L’Oréal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multicultural beauty. I could not be more proud to begin this next chapter of the Carol’s Daughter brand with them. I know that my mother (Carol) is smiling as well.”

Carol’s Daughter will join fellow American brands Kiehl’s, Essie, Urban Decay, Clarisonic, NYX and Maybelline New York on L’Oréal USA’s roster.

[via CNBC]

The Buzz Forum Buzz

Lady in Red: Cameron Diaz Stars on Marie Claire’s November Issue (Forum Buzz)

She’s about to star in the upcoming musical movie Annie, so Marie Claire tapped Cameron Diaz prior to the film’s December release. Michael Thompson photographed the American beauty for the magazine’s November cover wearing a show-stopping scarlet red dress, while perched on a stool looking over her shoulder.

US Marie Claire November 2014 Cameron Diaz

IMAGE: MARIECLAIRE.COM

Members of our forums aren’t so satisfied with the outcome. “Another red cover for US; Bazaar, InStyle and now this. Cameron looks hot here, but when hasn’t she? This image could’ve been shot a decade ago and we wouldn’t be able to tell the difference. Love that it’s a full body shot, and the minimal text works well with it,” shared Benn98.

“Actresses like her, and Paltrow, etc. they simply don’t understand the power of turning down magazines. Just look at Angelina, and [a] few other famous women. I am so sick of seeing her everywhere for well over a decade now, give us a break! And I like Cameron, but yeah overexposure is never good! This cover doesn’t work, the angle, the dress….at least they did try something different,” replied Miss Dalloway.

They weren’t the only ones to acknowledge the slight retro vibe of the cover. Urban Stylin simply stated that the cover “looks dated.” (more…)

The Buzz Latest News

DKNY PR Girl (AKA Aliza Licht) Unveils Her New Book Cover

If anyone knows how to build a social media presence, it’s Aliza Licht, better known as DKNY PR Girl. She’s the voice of the American brand on social media and keeps us entertained every day with everything from behind-the-scenes looks at Donna Karan HQ to Scandal live tweets (the perfect #TGIT companion). If you’ve been following her Twitter account, you know she’s releasing a book on how to cultivate your social media presence, a 288-page tome titled Leave Your Mark.

leave-ur-mark

The book, currently available for pre-order, is chock-full of tips from the expert media maven on how to build your personal brand in a professional manner. Today, WWD revealed the cover for the book, which features a coffee cup imprinted with a bright red lipstick stain. “The coffee cup exemplifies work — the working person,” Licht explained. “Every day of my life, I look down at my cup and there [are] red lips on it. If there is an icon that represents me, that would be it.” We’d say the lipstick-smeared coffee cup is a familiar sight to plenty of working women.

Licht enlisted the help of her boss, Donna Karan, to pen the foreword for the book, which is a guide to landing your dream job (and kicking butt at it) and building your online persona. This is obviously shaping up to be a must-read for the fashion set as well as folks outside the industry looking to amp up their online presence. You can pre-order the book at Barnes & Noble and at Amazon.co.uk. The book will officially hit shelves in May.

[via WWD]

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