Always on the lookout for ways to give their collection that extra oomph, designers have performed many a stunt in the name of fashion. Alexander McQueen’s Fall 1998 finale saw a fringe and lace-clad masked figure standing in a ring of fire. In 2012, during Berlin Fashion Week, models strutted the subways. There’s even been a gravity-defying vertical catwalk down the length of Boston’s Revere Hotel. But on none of these occasions was there a 40-foot Ferris wheel, hot dogs, cotton candy and French fries, as is promised at the upcoming Tommy Hilfiger show. And therefore, Tommy wins.
The “see-now-buy-now” show for Tommy Hilfiger’s recent collaboration with Gigi Hadid will take place on September 9 at New York’s South Street Seaport (Pier 16 to be exact). Festively dubbed “Tommy Pier,” the interactive fashion experience will feature those classic fair rides and games (and indulgent snacks) we know and love, and — somewhere in the mix, at 7 p.m. EST — a fashion show.
If the show’s locale wasn’t evidence enough that Tommy’s all about the new trend of fashion for the people, a shoppable live-stream on tommy.com will allow viewers instant access to the Gigi-cosigned goods. In addition, half of the show’s 2,000 guests will be lucky shoppers selected through analysis of the brand’s “Hilfiger Club” loyalty program, the site NYC Go (which will offer free tickets) and email outreach programs via a few of the brand’s media partners. Plus, even if you don’t snag a ticket to the grand unveiling, the Pier will reopen on September 10 from noon to 9 p.m., at which time revelers can hop on the Ferris wheel, peruse two Tommy x Gigi pop-up shops along with a vintage Tommy Hilfiger store (you ride that 90s nostalgia wave, boy) and get their nail and flash tattoo game on at booths along the pier. (more…)