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Everything You Need to Know About Myer’s New Partnership with Topshop

Topshop Unique Spring 2015; image: Imaxtree

Topshop Unique Spring 2015; image: Imaxtree

Australian department store Myer has teamed up with British retailer Topshop for an exclusive partnership, hoping to give its customers a “different experience”.

Myer basically needed a new marketing strategy, deciding that buying a 25 per cent share in the Australian Topshop Topman franchise would be a good way to go about it.

In doing so, Myer will roll out concessions in more than 20 stores from November 2015 and be able to share in the success and future growth of Australian Topshop Topman in the process. (more…)

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Gemma Ward, Kanye West and More Support the Alexander Wang x DoSomething Project

GemmaWard-DoSomething

At first glance, there are more people standing up for the Alexander Wang x DoSomething campaign than going on stage for Taylor Swift’s 1989 tour. So, basically, what we’re trying to say is there are a lot of famous faces, including models, actors and musicians, putting their support behind this very important initiative. 

The campaign features a black-and-white celebrity portrait series, starring everyone from Gemma Ward to Kanye West and Kristen Wiig.

The gallery brings together a collection of T-shirts and hoodies which were created for Alexander Wang’s 10-year anniversary, as well as the designer’s partnership with DoSomething. (more…)

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Collette Dinnigan Launches Retrospective ‘Unlaced’ Exhibition in Sydney

Photo: supplied

Photo: supplied

A household name in the Australian fashion industry, Collette Dinnigan is celebrating the incredible success of her 25-year career with a public exhibition at Sydney’s Powerhouse Museum.

The showcase was curated in collaboration with Collette herself and features over 100 of her signature lace and embellished garments, including lingerie, bridalwear, ready-to-wear and resort, as well as never-before-seen objects and accessories from her personal archive. (more…)

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Steven Meisel Captures Lexi Boling Through the Rear Window for Vogue Italia’s September Cover (Forum Buzz)

Vogue Italia managed to regain our attention last month by enlisting a series of brand new photographic talents. For September, it only seemed right for the mag to welcome back long-time collaborator Steven Meisel, who has unfortunately failed to deliver the goods this time around. Model Lexi Boling (her sixth Vogue Italia cover to date) wears Prada as she appears to be captured through a car window by the legendary lensman. The cover shot reminds us of Meisel’s New York City-based Fall 2015 campaign for Miu Miu

Vogue Italia September 2015 Lexi Boling by Steven Meisel

IMAGE: VOGUE.IT

From the moment the cover surfaced, our forum members weren’t feeling it. “Is it me or does it look like this was taken out the back window of a car she was following? This is kinda awful,” immediately ranted Simera.

“Please be a fake cover,” prayed an underwhelmed SpeakThatJDunn.

Also hoping the cover was just a dream was GreyVetiver, writing, “I like Lexi but AGAIN?! I hope this is not the real cover… please.”

Urban Stylin certainly wasn’t admiring Vogue Italia’s latest offering either, exclaiming, “Terrible cover! The faded effect is beyond annoying.” Forum member lanvinray later described the cover as “absolutely atrocious!”

Sharing the same disappointing sentiments was littlekiki: “This concept is so tired. Fashion on the streets of New York with people walking by? A big yawn from me. Lexi does nothing for me here.”

“Those people passing by in the background…Imagine seeing yourself on the cover of Vogue! Most of them will probably never find out,” laughed Srdjan.

There is bound to be something for your tastes inside Italian Vogue‘s jam-packed September issue. Check out the contents and drop us a comment here.

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Johnny Depp Drives Into the Desert in This Artsy Dior Sauvage Film

The fashion set seems to be loving on the Depp family lately. Lily-Rose Depp scored herself a campaign with Chanel (the same brand her mother Vanessa Paradis posed for) and it was announced a while ago that her father Johnny Depp was tapped as the face of Dior. Now, the French Fashion house has unveiled its latest short film (by Jean-Baptiste Mondino) for its Sauvage fragrance and the video has us a little confused… 

The scene opens with Depp moodily strumming a guitar, his locks greased in a manner of fashionable badassery. You can tell the actor is frustrated. “I gotta get outta here,” he says, before chucking the very expensive musical instrument aside and speeding out of the city in a vintage car. And where does a man tired of the daily hustle and bustle of the city go? To the desert, of course. And what does one do in the desert? Um… dig a hole in the sand and drop some necklaces and bracelets in it?

So, what’s the point of the whole video? A quick look at the poem that came along as a press release might help shed some light: “He leaves in the night, and travels all day, as the inky blue sky of dusk comes to free him. Bury the talismans, drop the masks; he marks his trail with a sacred Cairn to show the end of artifice. The ceremony of a metamorphosis. ‘Out of my head, into my heart.’ The desert is the sign of a new departure. Now he can shine. And Johnny Depp shows us who he is…”

Nope. Still confused. But hey – who ever really knows what’s going on in perfume ads anyway?

Watch Depp in action in the video above.

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Acne Studios Taps a 12-Year-Old Boy for Its Women’s Campaign

The tradition of using children to sell clothing to grown folks is long and storied in the fashion industry and Acne Studios is continuing it for the Fall 2015 season. The label took quite an interesting approach for its latest ad campaign, tapping a preteen boy as its star. And how did a 12-year-old boy get the opportunity to pose for a campaign selling clothes to grown women old enough to be his mother? Because his dad is the creative director, of course.

 

Coming soon – #AcneStudiosFW15

A photo posted by Acne Studios (@acnestudios) on

Frasse Johansson, son of Acne’s Johnny Johansson, dons a pink jacket with oversized stitching detail, a pair of sunglasses, rings, a purse and, of course, high heels. The Viviane Sassen-shot ads represent a continuation of fashion’s love affair with gender bending and this time, they’re crossing the generation gap. “The cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms,” Johansson told WWD. “I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I’m happy that he wanted to be a part of the campaign.” 

While we’re all for battling gender norms and appreciate the artistic angle, we can’t help but wish to see the clothes on someone fully grown. Still, we have to give little Frasse props for standing around in high heels for the shoot – that must not have been easy on such a young boy’s feet. Somebody give him a cookie.

[via WWD]

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