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These Fashion Trends Will Return to the Runways for Spring 2017, According to Big Data

Gigi Hadid models a bomber on the Elie Saab Spring 2016 runway, a natural choice for the athleisure enthusiast.

Gigi Hadid models a bomber on the Elie Saab Spring 2016 runway, a natural choice for the athleisure enthusiast; Image: Imaxtree

Big brother is watching you — more specifically, what you’re buying. Thanks to fashion-centric big data firm Edited, which digitally tracks around 450 million pieces of clothing from 90,000 brands sold online, we now have quantifiable evidence that bomber jackets, sheer fabrics, off-the-shoulder tops and slip dresses were this season’s biggest hits — and might just reappear on the runways.

By continually monitoring when merchants added looks to their sites, slashed prices and sold out of styles, Edited was able to paint a picture of not only what brands are peddling, but which fashion trends the global fashion set is picking up.

For instance, the trusty bomber jacket, preferred top layer of the Hadid sisters, fared better than its laid-back denim and leather biker cousins when it came to online sales. Only 22 percent of spring bombers made it to the price chopping block, while 30 percent of denim and biker toppers were placed on sale. It follows that market-savvy retailers are propagating the trend — stateside, 20 percent of the bombers now available online have been stocked within the past two weeks. (more…)

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Helena Christensen Strips Down on Vogue Portugal’s September Cover (Forum Buzz)

The September covers have been disappointingly ordinary so far and now, for what’s considered the biggest fashion issue of the year, Vogue Portugal opts for a mostly nude cover model. After successfully securing Noami Campbell and Anja Rubik in recent months, Portuguese Vogue taps 90s supermodel Helena Christensen for September, in a bid to attract some much-needed attention. Shot by photographer An Le, Helena stripes down while clutching a nondescript article of clothing against her bare skin. Fashion issue, you say?

Vogue Portugal September 2016 : Helena Christensen by An Le


Our forum members weren’t afraid to let loose their opinions. “Looks like an ELLE cover,” slammed a disapproving A.D.C the second the cover came to light.

“Come on, An Le! You’re better than this. Don’t know why they went with black and white for September,” added a startled Benn98. (more…)

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You’ll Never Guess What Cara Delevingne Calls Her Lady Garden

Cara Delevingne has built a career (and a massive social media following) out of being unflaggingly authentic. Throughout her time in the spotlight, she’s used her celebrity status to draw attention to difficult topics — from mental health to sexual orientation to animal rights — with candor and insight. Now, with Gynecological Cancer Awareness month right around the corner, Cara is encouraging women to talk more openly about vaginal health.

These Celebrities Want You to Tend to Your Lady Garden (for a Good Cause) ]

The Suicide Squad actress is the new face of Lady Garden, a UK-based campaign run by a group of women, including her sister, Chloe, who founded the Gynecological Cancer Fund after experiencing a “bit of a scare with a pre-cancerous cell.” (The Delevingne power siblings could give the Olsens and Kardashians a serious run for their money.)

“She was very brave and spoke about it. It takes a lot of courage to talk about things like this. I think women need to be braver about it because otherwise people can be affected,” Cara explains in the campaign’s promo video. (more…)

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The 2017 Pirelli Calendar Showcases Talent, Not T&A

Lupita Nyong’o, Nicole Kidman, Dame Helen Mirren and more celebrated actresses star in 2017's Pirelli Calendar, “a counter message to fake beauty ideal."

A behind the scenes shot of Nicole Kidman posing for Peter Lindbergh; Image: Alessandro Scotti for Pirelli

Neurons over nudity, states the new Pirelli calendar, the lineup of which reads more like a Steve McQueen call back than a list of women to be featured in the Italian tire brand’s once predictably provocative yearly. Lensed by iconic German photographer Peter Lindbergh, who first injected a bit of Hollywood charm into the cal back in 2002 with his images of Selma Blair, Julia Stiles and the late, oh so great Brittany Murphy, the 2017 calendar will feature raw, elegant images of some of the most iconic actresses of our time.

This year’s publication will be “a counter message to [the industry’s] fake beauty ideal,” the photography proudly stated to Vogue. The pared-down would-be pinups will include Kate Winslet, Penélope Cruz, Nicole Kidman, Dame Helen Mirren (aka the master of “sluttish eroticism“), Uma Thurman, Robin Wright, Lupita Nyong’o, Alicia Vikander, Julianne Moore, Rooney Mara, Jessica Chastain, Charlotte Rampling, Zhang Ziyi and Léa Seydoux, along with Anastasia Ignatova, a professor of political theory at Moscow State University who you won’t find on IMDB.

“Everyone in this calendar, at one point in my life, I wanted to marry, and I didn’t have the balls to ask them!” says Lindbergh of his chosen ensemble. (Does anyone else have a sneaking suspicion he’s currently wooing Ignatova?) (more…)

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Beyoncé Blows Our Minds (Again) With Her Powerful VMAs #Squad


A photo posted by Beyoncé (@beyonce) on

You would think that Beyoncé’s 16-minute Lemonade medley, which saw a stunning array of outfit changes and left one of MTV’s camera’s destroyed by an artfully twirled Louisville slugger, would have been the highlight of B’s 2016 VMAs appearance. But no. From the moment she arrived at the red carpet, Bey served slay after slay.


A photo posted by Beyoncé (@beyonce) on

First, there were Queen Bey and princess Blue’s ethereal Francesco Scognamiglio and ($11,000!) Mischka Aoki ensembles. (more…)

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Jared Leto Stars in the ‘Least Inviting Ménage à Trois’ for Gucci’s New Fragrance Campaign (Forum Buzz)

Since stepping into the role of creative director in January 2015, Alessandro Michele has worked magic on Gucci, transforming and reshaping the iconic Italian fashion house’s image. Gone are the high octane and flashy fashion designs and imagery in favor of a more subdued and boho-type aesthetic. Michele’s dramatic change of concept couldn’t be more evident in Gucci’s recent advertising campaigns and particularly in the newly-unveiled Gucci Guilty fragrance campaign for 2016. It’s goodbye to actress Rachel Evan Wood and actor Chris Evans’ sultry ads and hello to Jared Leto as the new face of the scent, alongside models Julia Hafstrom and Vera van Erp, who join Leto in the tub for the occasion.  

But is change always for the better? “Doesn’t seem very guilty but OK,” pointed out Scotty straight away.

“This perfume doesn’t suit the new aesthetic at all. I mean, look at the tacky bottle. The campaign and the whole thing overall is weird,” criticized Lola701. (more…)

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