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L’Oreal Paris Launched Its Seriously Meta App Twicer at Cannes

L’Oreal Paris used Cannes to help promote what could possibly be the most meta app ever. Twicer, an app created by California-based company Kwarter, allows users to create video-in-video commentary, meaning if you took a video at a concert, you could record your own commentary or reaction and impose it onto the original video via a small selfie window at the top right-hand corner of the frame. L’Oreal was on hand at Cannes to help promote the venture, part of the cosmetics giant’s push to delve further into digital. 


@liyakebede live from the limousine using the twicer app #redcarpetready #livefromthecar #newapp #twicer #obsessed #madmaxnight @twicer

A video posted by L’Oréal Paris Official (@lorealparisofficial) on

L’Oreal showed us what Twicer can do on the brand’s official Instagram page, tapping the talents of a few well-placed models to show off the app’s capabilities, of course. We see Natasha Poly count down a video showcasing her perfect diving form, Liya Kebede comments on her own red carpet look and Luma Groethe narrates a walk on the beach. 

L’Oreal Paris is the number one beauty brand in digital according to global brand president Cyril Chapuy, and with its commitment to creating and promoting interactive content to customers, it’s easy to see why. L’Oreal also backs the Makeup Genius app and is launching another app in September, Shade Genius, which allows users to find their perfect foundation shade. With over 25 million social media followers, L’Oreal’s efforts to cultivate its digital audience include not only enticing them with the promise of digital makeovers, but also with new and innovative apps that change the way we share content.


Sun & fun by the martinez hotel @thelumagrothe giving us her side of the story #twicer app #martinezhotel #cannes2015 #yeswecannes #becausewecannes #tgif

A video posted by L’Oréal Paris Official (@lorealparisofficial) on

[via WWD]

The Buzz Forum Buzz

Rosie Huntington-Whiteley’s Vogue Japan Cover Is ‘Embarrassing’ (Forum Buzz)

She’s currently starring in Max Mad: Fury Road but Rosie Huntington-Whiteley‘s latest modelling gig involves gracing the cover of Vogue Japan. A refreshing choice for the magazine, it’s Rosie’s first appearance, which is why we’re a bit disappointed with the lackluster outcome. Lensed by Giampaolo Sgura, the Brit beauty sports a Bottega Veneta bodysuit for the title’s health and beauty issue and unfortunately ends up looking lifeless and over-airbrushed.

Vogue Japan July 2015 Rosie Huntington-Whiteley by Giampaolo Sgura


Forum members began to rant almost immediately. “Embarrassing. No other words,” expressed gazebo.

“The image is too bland for a cover and the layout too overpowering IMO. Rosie on the cover is surprising, is this her first VJ cover? I would never associate her with VJ,” kokobombon added.

In agreement was Oxymore: “That’s so bad. I don’t feel like Rosie fits Vogue Japan tbh.”

Moofins wasn’t showing the cover much enthusiasm either. “The pose is atrocious and her face looks plastic. Nah, no thanks. Nothing about this cover feels natural,” she complained.

“NO NO NO and looks incredibly Photoshopped,” declared Nomar.

Jabs soon came in for Sgura. “I think much of the blame here falls on Sgura’s shoulders. I have yet to see even one amazing, well composed, or fashion-forward cover image shot by him regardless of the model. How has he managed (and who does he know) to be a Vogue go-to cover photographer?” questioned zoom.

Starry announced, “The main problem they have to deal with is getting rid of Sgura from this magazine.”

Drop us a comment and get in on the action here.

The Buzz Latest News

Gwyneth Paltrow and Tracy Anderson Are Starting a Healthy Meal Service

Tracy Anderson and Gwyneth Paltrow

image: Judy Eddy/

Gwyneth Paltrow is taking a page out of her friend Beyoncé’s book and with a new healthy meal service called 3 Green Hearts.

Paltrow is teaming with fitness expert Tracy Anderson and business partner Maria Baum for this project, which will offer meals for the health-conscious set. Of course, the food will be locally sourced, organic and very nutritious. On the menu, you’ll find things like fresh-made juices, gluten-free kale ravioli, quinoa salad, fish tacos and more. The meal plan also has a little something for folks with a sweet tooth. Anderson mentions “frosting shots,” which has already piqued our interest since eating frosting right out of the container – no cake or nothin’ – is kinda delicious. 

But good luck getting your hands on the meals if you’re one of those poors who doesn’t frequent the Hamptons. Tracy Anderson will be selling the meals as take-out from her studios in Water Mill and East Hampton, though she hopes to expand the range so those of us who can’t take the jitney can also partake in her healthy delights.

[via Independent, Hamptons Magazine]

The Buzz Forum Buzz

Steven Meisel Out at Vogue Italia? (Forum Buzz)

Are you sitting down? Steven Meisel and Vogue Italia are allegedly parting ways. While we anticipate the release of the June 2015 issue, no hints have been dropped as to who the next cover star will be, but discussions in our forums suggest that Steven Meisel wasn’t Franca Sozzani‘s photographer of choice for the shoot. The duo purportedly had creative differences when debating the theme of the shoot and have fiercely parted ways. The news (if indeed true) is sure to send shockwaves throughout the industry. Meisel has achieved a legacy at the magazine, photographing every single cover under Sozzani, starting in 1988 with model Robyn MacKintosh

Steven Meisel's Debut Vogue Italia Cover in 1988


Our forum members are currently sharing their disbelief. “That wouldn’t shock me. If Meisel himself turned up on the cover, that would shock me,” laughed tigerrogue.

“NO!!!! Please don’t let Meisel go! Vogue Italia is the most artistic Vogue edition and without Meisel it will probably lose that image,” DutchHomme cried out.

“That is intriguing. I would be really shocked if Meisel stopped photographing for the cover,” shared a concerned Style Savvy.

Nepenthes is also in a state of shock, writing, “My first reaction to this would be sadness. I don’t know if it’d be for the best or not but I certainly hope he stays.”

“Ugh, Im gonna miss him for Vogue Italia. One of the few Vogue magazines that actually produced amazing, intriguingly beautiful editorials/covers,” VersaceVixen009 echoed.

But not everyone was saddened at the prospect. “Wowww thanks for all the good gossip, guys! It would be nice for VI to have rotating photographer covers. Steven Klein one month, Paolo Roversi the next, so on,” commented t-rex.

“Meisel’s work over the past year or so hasn’t warranted the hold he has on VI to be honest. I’d personally welcome a change,” added JesseDillon.

Come weep with us and share your sentiments here.

The Buzz Latest News

Nicolette Mason’s Christian Siriano Wedding Dress Was Everything

This weekend was a big one for blogger Nicolette Mason, who tied the knot with her partner Ali Talan at a ceremony at the Wythe Hotel in Williamsburg, Brooklyn. The affair was attended by a few familiar faces like blogger Gabi Fresh, trans activist Janet Mock and designer Christian Siriano, who also happened to have created Mason’s stunning wedding dress.

The custom ivory gown had nude mesh overlay and was covered in rose gold paillettes in the shape of flowers. They created a kind of inverted ombré effect that was, in a word, gorgeous. Mason called the dress her “dream gown” and from the looks of it, it was exactly that. But besides being ridiculously stunning, the dress was also pretty versatile, as Mason and crew hit up Brooklyn Bowl after the ceremony for some good ol’ fashioned bowling in the very fancy dress. And, of course, not a hair or paillette was left out of place.

[via @csiriano]

The Buzz Latest News

William Tempest x W Barcelona Swimwear Collection Launches

Remember fashion designer William Tempest’s gorgeous silk nightwear collaboration for the W London hotel? Due to the success of the collaboration, the hotel chain has asked him to team up again, this time on a new swimwear launch for the W Barcelona.


My bikini design for @W_Barcelona

A photo posted by William Tempest (@williamtempest) on

Already available for purchase online if you wish to splash out on a few designer pieces for your own forthcoming summer holidays, the capsule collection is comprised of a 2-piece bikini for her and beach shorts for him, which are a steal at 195 EUR. Everyone holidaying in the WOW suites at the W Barcelona will receive the pieces as a free welcome gift. Need any more persuasion regarding which hotel to stay at when visiting Barcelona? (more…)

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