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Aussie Designer Kit Willow Set for Sweet Revenge with New Competitive Label

Photo: Getty

Photo: Getty

Thank the fashion gods! We suspected as much, but now it has been confirmed that Aussie designer Kit Willow Podgornik will unveil a new brand, dubbed KITX, this year.  It’s a major slap in the face to Apparel Group, the new majority owners of Willow, which, just over a year ago, terminated the Sydney-based designer from the label she founded.

Women’s Wear Daily reports that, after spending 2014 working on the new brand, Kit will be presenting to buyers in Sydney this month, and will be opening a standalone store in the city this August.  The range is believed to still represent the draping and tailoring we grew to love from Willow, but with more accessible price points than the embellished evening wear which graced London and New York runways for 10 seasons.

The ready-to-wear collection, consisting of 80 pieces, will start from $79 for a basic T-shirt and go up to $1,500 for silk pieces like dresses and vests. “This brand is certainly more focussed around high frequency wear in a fashionable sense,” Podgornik told WWD. “It’s comfortable, it’s easy, you want to wear it all the time but you still look chic and it doesn’t date.” (more…)

The Buzz Latest News

Watch: The Only Australian Super Bowl Commercial

Contrary to our clogged social feeds, Katy Perry’s outfits weren’t the only noteworthy thing from Sunday’s Super Bowl. Amidst the advertising hoo-ha, Michael Hill Jewellers acted as the only Australian brand to slot in an ad during the commercial decadence that was.

The 30-second clip really yanks at the heartstrings, and could even jerk a tear if you’re the emotional type, by asking over 1,200 New Yorkers all about love. The result is moving, showing love in all its forms, and the lengths we would go to for that thing that makes the world go round. Some would fight for it, cheat for it, turn for it and die for it, but something’s telling us Micheal Hill wants us to go out and buy jewellery for it.

Michael Hill International’s Chief Marketing Officer, Joe Talcott, said of the “We’re for Love” concept in a news release, “Super Bowl offers us a unique opportunity to showcase our brand in front of millions of people.” He added, “We’ve been working on this campaign for over a year now and have invested a substantial amount in the development of the platform – so to be able to launch it in key markets during the Super Bowl is very exciting.”

Considering so many people were exposed to the message, we’re glad it’s a positive one which makes us feel all fluttery and gooey inside. We don’t think it would’ve snapped up a highly sought-after position if it wasn’t an idea worth sharing. Spread the love, you guys, and watch the video for yourself below.

The Buzz Latest News

Gigi Hadid is the New Face of Seafolly

Model-of-the-moment Gigi Hadid has been tapped as Seafolly’s latest face, and, with her striking facial structure, bangin’ bod and sunkissed skin, it’s not hard to see why. Plus, we think her surfer-boy lover, Cody Simpson, is going to totally dig her beach-babe look for the Australian label.

The swimwear brand announced the news of its newest 19-year-old model via Instagram, in the early hours of this morning, writing, “Meet the new face of Seafolly for 2015, @gigihadid!! We are in love!!XX #seafolly #thefaceofseafolly faceofseafolly #summer2015.”

The buzzy model was scouted during her brief trip down under last November. “I met a few people from Seafolly when I was in Australia for the Melbourne Cup horse race,” she told Style.com. “We had a little fitting, and then I met them in Tulum for the shoot.” (more…)

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The Buzz Latest News

Link Buzz: Beyoncé Is Spreading Her Veganism to the World, Olivier Theyskens Is Over These Young Fashion Designers

Image: WENN

Image: WENN

  • Beyoncé and her trainer are teaming up to launch a meal delivery program for vegans. [TIME]
  • This new book chronicles the rise and fall of Alexander McQueen and John Galliano. [WWD]
  • Check out the trailer for Game of Thrones Season 5. [E!]
  • How designers are forgery-proofing their clothing. [WSJ]
  • This Miss Amazon runner-up snatched the crown off the pageant winner in the most epic way possible. [Gawker]
  • The Super Bowl was the most watched program in U.S. TV history. [The Huffington Post]
  • Here’s another photo of Kendall Jenner straddling Cara Delevingne for LOVE magazine. [@thelovemagazine]
  • Olivier Theyskens thinks there are too many young fashion designers floating around. [Dezeen]
  • Justin Timberlake confirms Jessica Biel is pregnant, even though we already knew she was. [CBS News]

The Buzz Latest News

Second Annual CAFA Gala Celebrates Canadian Fashion

Elisha Cuthbert with designer Matthew Gallagher; Image:

Elisha Cuthbert with designer Matthew Gallagher; Image: CAFA

The lights have dimmed and the champagne has stopped flowing, but the winners of the second annual Canadian Arts & Fashion Awards (CAFA) Gala may very well still be celebrating their much deserved wins. Hosted by Yahoo! Style Editor-in-Chief Joe Zee, the gala took place on Saturday at Toronto’s historic Fairmont Royal York.

Canada’s glitterati were on hand, including supermodels Coco Rocha, Heather Marks and Yasmin Warsame, actresses Elisha Cuthbert and Sarah Gadon, along with celebrity stylist and E! Fashion Police host Brad Goreski, all of whom sizzled on the red carpet wearing a smattering of Canada’s top designers.

The evening’s winners included Erdem, who accepted his Hudson’s Bay International Canadian Designer of the Year Award via video from London, Tommy Ton, who took home the Fashion Blogger of the Year Award and Zee, who was presented with the Vanguard Award by Jeanne Beker. Olivia Palermo also made a surprise video appearance to congratulate Zee. (more…)

The Buzz Latest News

Chip Wilson Is Checking Out Your Ass, According to The New York Times

Image: Getty Images

Image: Getty

Chip Wilson must have thought the profile The New York Times just published on him would be a great way to promote his wife and son’s new athleisure label, Kit and Ace. In a way, it was — we learned a lot about the company, which some say is poised to be a competitor for Lululemon, the company he started back in the 90s before stepping down as chairman in 2013 and resigning from its board of directors today. Though it’s informative, the piece also happens to make Wilson sound like a serious creeper.

Wilson is described in the beginning as a “socially inept,” awkward kind of guy, who was fascinated by women, but simply didn’t get how to interact with them. “I didn’t know how to be with a woman. Like, what do they really want,” he said, before the paper mentions that it is this thought that caused Wilson to become a “keen observer” of the ladies, checking them out during his mostly female yoga class. Wow, what an opportune time to do research.

“I think that Lululemon was so successful because I was probably the only straight guy that was making women’s apparel, and I knew what a guy liked,” Wilson said. “Girls ended up wearing it, and guys commented on it.” We get that you have to study your customer in order to make a better product, but to imagine Wilson designing tights that are practical but also make women’s butts look better as an added bonus, just makes us feel a little bit icky about wearing workout gear, especially coming from his brand. 

To add the cherry on top of Wilson’s creep factor, we’re left with a vivid image of him and his market research in action. “As he spoke, a shapely brunette approached from below. She passed us on the narrow trail, wearing pants with the Lululemon logo just above her tailbone. Wilson followed her backside with his eyes. He turned to me with a grin. ‘It’s my job,’ he said. ‘I have to look.'”

Right. Remind us never to hike on any trail Wilson frequents.

[via NYT]

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