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Sportsgirl Sales Figures Increase Despite Angora Fur Debacle

Back in June, Sportsgirl made a huge boo-boo. Customers, as well as PETA, caught onto the fact that the Aussie retailer was making products with fur from angora rabbits (which are generally tortured to get the fur) and virtually bashed Sportsgirl’s Facebook page. People were claiming they’d never shop there again, and the store looked like it was headed for the worst.

Apparently not. Sportsgirl is killing it, so to speak, with its sales figures. As reported by Ragtrader, Sportsgirl CEO Colleen Callander could be crowned CEO of the Year by The CEO Magazine November 27. She has been recognised for implementing a new sourcing strategy, which has upped the first margin by five percentage points. We imagine it wasn’t the sourcing of fur that she’s being recognised for. 

It appears there has also been a double-digit sales increase, despite the online uproar. Maybe not enough people know about the horrific torture angora rabbits endure when they have their fur ripped out from their bodies or maybe they don’t even know that Sportsgirl uses the fur in select products. Maybe the removal of the offending products in October with the seasonal changeover solved everyone’s woes? 


The Buzz Latest News

Gap Gets Celebrities to ‘Dress Normal’ for Fall 2014

image: The Gap

Image: Gap

It seems you can’t browse a street style blog or open a fashion magazine without seeing someone wearing sandals with socks, mom jeans or some other fashion iteration of “normal people” clothes. Earlier this year, New York Magazine introduced the world to normcore. Now, everyone is scrambling to make the concept fashionable. 

Gap seems to be getting in on the trend with its latest ad campaign. Perhaps it’s playing on the stereotype of being the go-to brand for the everyday person, but this season, Gap is encouraging shoppers to “dress normal,” “like no one’s watching.” 

Ironically, Gap tapped decidedly not-normal people (i.e., celebrities) to front the campaign. Anjelica Huston, Zosia Mamet, Michael K. Williams, Jena Malone, Elisabeth Moss and Luke Grimes all don their personal interpretations of a “normal” outfit in the ads. The results: Looks suited for a suburban soccer mom, a brooding Brooklyn hipster, a badass sixth grade teacher and your dad on the weekend. Normal is looking kind of chic.

Peep more of the ads below.

image: The Gap

image: Gap


image: The Gap

image: Gap

The Buzz Latest News

VERY IMPORTANT: Anna Wintour Does the ALS Ice Bucket Challenge

Yesterday, Bee Shaffer, daughter of Anna Wintour, challenged her mother to the ubiquitous ALS Ice Bucket Challenge that pretty much every celebrity in the book has already participated in. With bated breath, we awaited a response from the Vogue editrix, and now, praise the heavens, we’ve gotten one.

Yes, folks, Ms. Wintour has ACCEPTED the challenge, and just today, Vogue posted a video to its Facebook of Anna, flanked by members of her family (including the dog), getting drenched in a prim, printed dress and of course, her famous shades. Bee posted the video to her Instagram profile, noting that her mom’s take on the challenge was “much more dignified” than her own. But what would you expect from Anna other than dignity and class? She nominated Roger Federer and Dominic West to take the challenge, for which they have 24 hours to complete.

Gisele Bündchen also nominated the editor for the challenge on Sunday.
Anyway, thank you Bee, for initiating this viral brilliance. We are forever grateful.

The Buzz Latest News

The First International iStore Opens in Montreal


You’ve probably seen all the cool kids on the subway with their latest digital accessories and wondered, “Where can I get that?” That question was probably followed in rapid succession with, “How do I work that?” Now, with the first international iStore open in Montreal’s Rockland Centre, you’ll have all the newest gadgets within reach and educated salespeople on staff to explain them to you.

With the goal of marrying technology and fashion, iStore carries the most up-to-the-minute and stylish digital accessories in an ultra-chic environment. Think leather and bejeweled iPhone cases, cutting-edge headphones in a range of fashionable colours, sleek alarm clocks, stylish fitness trackers as well as cute and functional cleaning accessories from brands like Beats by Dre, Bose, Apple, Jawbone and Fitbit, among others. The iStore also carries smartphones and tablets along with the latest iPhones and iPads through an exclusive partnership with Telus.

But wait, you may be saying, how do I know if I like something before I buy it? Items are displayed in gleaming, futuristic, floating trays atop custom-made Corian countertops, inviting customers to touch, play and learn interactively. And if wireless speakers are your jam, there’s a soundproof booth that cuts out all ambient noise, so you can truly put those speakers to the test. The fashion future is here.


The Buzz Latest News

Cara Delevingne May Star in a Beach Boys Musical

Image: Getty Images

Image: Getty Images

Cara Delevingne is hot in pursuit of the title “model/actress.” It seems every few weeks, the young model (one of Forbes‘ highest paid) snaps up another acting gig. She will appear in the forthcoming Pan film, and did a pretty good job in the Sky Arts TV movie, Timeless. She’s starring in The Face of an Angel alongside Daniel Brühl and Kate Beckinsale, and has a role in Kids in Love. Also, she may or may not be a future Bond Girl

But the latest job Cara’s reportedly in talks for might be a genius move for her. Fox 2000 is putting on a Beach Boys-themed musical called All Summer Long, and Cara may play the lead female role. The film hasn’t been officially confirmed, but word is John Stamos is one of the producers on the project. Craig Zadan and Neil Meron — the same guys who helped bring Hairspray and Chicago to the silver screen — are also working on the production.

We already know Cara’s got a pretty good singing voice, so she’d likely have no problems tackling the musical aspect of the show. Do we know a model better qualified to sing…anything? Perhaps she might even take a turn on the drums? It is a musical, after all, might as well take advantage of the full range of Cara’s talents. We’ll be watching carefully to see how this one develops.

[The Wrap]

The Buzz Latest News

Oracle Fox’s Amanda Shadforth Nominated for Bloglovin Awards in New York City

Queensland’s Amanda Shadforth, from the ridiculously popular fashion blog Oracle Fox, has been nominated for this year’s Bloglovin Awards. We’re ecstatic about it because no distinct aesthetic of minimal, clean and monochromatic visuals should go unrecognised.

And even though Aussie fashion bloggers are all the rage right now with their own fashion-doco show airing this October, Amanda is the only nominee in the Best Personal Style Blog category from down under. “It is a huge honour to represent Australia in this category and I am so humbled to be nominated, all of the nominees are extremely talented,” Amanda said in a news release.

If you’re wondering who might be in attendance for the most coveted awards in the digital fashion realm and blog community, there’s also nominees likes Gwyneth Paltrow, Olivia Palermo and The Sartorialist. Just like the Logies or Grammys, it’s a really big privilege to be nominated. We reckon Amanda’s probably whipping up a thank you speech just in case.

We’ll find out the winners when they are announced in New York City on September 7. You can vote for Amanda over on the Bloglovin site to help her join other previous winners like Leandra Medine of Man Repeller, Chiara Ferragni of The Blonde Salad and Rumi Neely of Fashion Toast.

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