Brand endorsements: they're not all fun and games, free clothes and truckloads of money. They also come with their share of restrictions, and if you don't keep in line with them, you can find yourself in a bit of hot water. This is the lesson Rita Ora learned when Italian shoe brand Superga took her to court after she was caught wearing sneakers from a competing label.
Ora signed on with Superga to be the face of its Spring/Summer 2013 campaign last year, and according to The Hollywood Reporter, she was not allowed to be spotted out on the town wearing shoes from any other brand—a stipulation she breached when she was photographed leaving a London nightclub in April of 2013 rocking a pair of white Converse sneakers.
As a result, the folks at Superga withheld the final two installments of her £180,000 fee (about $250,000). Ora fessed up to her misstep, agreeing that she had broken contract, but made it clear that she would not be giving up her pounds so easily. The singer asked for £90,000 plus VAT, costs, and interest—a request we're learning today was settled out of court.
We don't know for sure if Superga ever filled the rest of her bill, but if anything, we bet Rita will take better care not to (accidentally?) bite the hand that feeds her.
With so many new #selfies posted worldwide on a minute-by-minute basis, how can you tell whether yours will have a lasting impact?
On this earth, we are but mortals, but on the Internet we could live foreevverr. Death is inevitable but irrelevance is an error, and to prevent it we need to get our #selfies liked, hearted, commented on, tapped. The worst that can happen to our sweet photographed faces is that they will fall into Internet oblivion, like dead soldiers. So many have perished for the greater good, but true #selfielebrity isn't won in a battle, it's earned in a lifetime of war.
And that's why we've committed our best and brightest to the task of understanding what it takes for a selfie to become successful — what we need to do to avoid the embarrassing fate that befalls so many of our predeccessors: no likes, no love, no hope.
To this end, a team of MIT researchers has created an algorithim that claims to determine whether a photo is likely to become popular online, based on a combination of image and social cues.
For example, the researchers found that the following sets of objects will have a different impact on popularity as follows:
Strong positive impact: mini-skirt, maillot, bikini, cup, brassiere, perfume, revolver
Medium positive impact: cheetah, giant panda, basketball, llama, plow, ladybug
Low positive impact: wild boar, solar dish, horse cart, guacamole, catamaran
Negative impact: spatula, plunger, laptop, golf cart, space heater
Surprising that a "giant panda" has only medium positive impact on the success of an image, because my giant panda #selfies typically do extremely well, but you can't argue with science. The algorithm is available to try online, over at this website. Let the data guide you, strip down to your bra, step away from the spatula — and godspeed. [h/t Dazed]
Giles Deacon has never shied away from a collaboration or two, but this is definitely one of his most risque and fun escapades, as the designer has announced a collaboration with Britain's best known high street lingerie and sex shop, Ann Summers, for a range of lingerie and sexessories.
(images: Ann Summers)
Whilst Giles has never been one to design for the shy and retiring (Spring 2010 triceratops handbag anyone?), he has pushed the boat out a little further to come up with a collection that not only includes gold chain handcuffs, suspender collar and cuffs, but peekaboo half-cup lace bustiers and diamante nipple covers. It is no wonder Ann Summers chose the beloved eclectic designer for its first-ever collaboration. The best bit about it is that it's totally affordable, and who wouldn't want to dress up in a bit of Giles? Although this is definitely more for the bedroom than dinner.
Aside from the exepected red and black lace, the printed silk bustiers and briefs are really worth grabbing, combining Ann Summers' amazing cup shape and cut with Giles' signature illustrative designs. Ann Summers makes amazing lingerie for high street prices and is definitely the best to go to for larger busts.
Speaking about the collaboration, Giles has said that he "thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness — the finished collection enables them to pick and choose and have some fun."
Jacqueline Gold, Ann Summers' CEO, was certainly pleased with their choice of collaborator: "As a designer [Giles Deacon] is not afraid to be daring or to take risks, which is important for Ann Summers. We’re so excited to launch this collection to our customers."
The collection is available to buy starting May 1 in stores and online.
Doutzen Kroes' daughter is still just a fetus, but it sounds like one of her possible career paths won't be an option at all. Mama Kroes might be raking in the coins now thanks to her modeling career, but being a pretty face and twirling in designer dresses is not the fate she wants for her unborn child.
“Instead of saying, ‘You’re so beautiful,’ I’ll say, ‘You’re smart,’ so she’ll have different aspirations in life than beauty and modeling," she told Page Six. "Though I love my job, I’m not changing the world. I’d love for her to study and to have different aspirations. We need to teach girls they can become presidents, and it’s not about beauty all the time.”
Doutzen's right—little girls need to be taught that they're worth so much more than their physical appearance. Just a few months ago, Kroes also told the rag that she felt "guilty" about her modeling career "now that [she is] in this profession that makes certain girls insecure."
Perhaps she doesn't want her daughter to live with the crippling guilt that comes with being genetically blessed, fawned over and highly paid.
Rarely does an editorial inside a magazine get more buzz on theFashionSpot forums than the cover or the cover story itself, but that might just be the case with Karmen Pedaru's editorial for the Vogue Japan June 2014 issue titled, "The Metallic Sense of Midnight." Although the cover, fronted by Doutzen Kroes, was a massive hit among tFS members, the true highlight of the issue seems to be Karmen's story. (And Doutzen doesn't actually have an editorial inside.)
image credit: glossynewsstand via the tfs forums
"Karmen's editorial is EVERYTHING!" posted marsnoop2.
Burbuja8910 agreed, "That Karmen's spread is amazing, the lighting, the theme of the ed, etc., all is so brilliant."
"Such a sultry ed! LOVE Karmen in this editorial!" swooned miguelalmeida.
Forum members unanimously agreed that this was an exceptional editorial. The story, shot by photographers Sean & Seng, indeed feels like a breath of fresh air amidst so many similarly themed stories in all the spring issues this year. It is not hard at all to see the appeal in these images. Karmen obviously looks divine and the photography is outstanding.
Models Zuzanna Bijoch, Elisabeth Erm, Katlin Aas and Hedi Slimane muse Grace Hartzel also have editorials in this issue. Check out all the stories and join the discussion on the forums, here.
Chrissy Teigen's three covers for Cosmopolitan's June 2014 issue dropped online earlier today — and so did a couple choice highlights from the accompanying interview. The "big news" here is that the Sports Illustrated model is a member of the mile-high club:
"We were on our way to Thailand to see my parents, flying commercial first-class. We were under a blanket. We weren’t even in one of those pod things. I feel like we should get a trophy for that."
Trophy granted, in the form of social media buzz. But be careful what you wish for, especially when you're asking to be publicly recognized for participating in a high altitude hook-up: "Yes my entire family now knows I had sex on a plane and yes I want to die thank you for asking," the model tweeted.