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Rihanna’s New Fenty x Puma Trainers Are Already Sold Out



A photo posted by badgalriri (@badgalriri) on

After she danced with him in her now infamous “Work” video, Drake posted that Rihanna had the Midas touch. He was referring to the two number-one singles (“What’s My Name?” and “Work?”) he scored as a featured artist on Rihanna’s songs. But Rih’s Midas touch also extends to brands. Named the most marketable celebrity in America, Rihanna’s endorsement leads to increased revenue for brands like River Island, MAC Cosmetics and more recently, Puma. Rihanna’s creepers sold out in record time and her latest shoe, The Trainer, just followed suit.

Released on Friday, the shoes are already no longer available on Puma’s website. Just like the Creepers, the Puma Trainers have a unique design replete with an oversize tongue. But they are also high-performing. The shoe boasts side support for movement in every direction and breathable fabric (Ariaprene). It came in black, red and white — and sold out in each color.

Don’t fret: you can still try your luck on eBay (some shoes are selling for the original price) or wait until her New York Fashion Week collection hits stores reportedly in September. But we’re sure that will sell out faster than you can say “Work.”

[via Bustle]

The Buzz Latest News

Caitlyn Jenner Just Launched Her Own MAC Cosmetics Lipstick

Courtesy of MAC Cosmetics

Courtesy of MAC Cosmetics

Caitlyn Jenner is officially venturing into the world of beauty. Just weeks after news hit that Jenner trademarked a name for a cosmetics line, MAC Cosmetics announced its first collaboration with the Keeping Up With The Kardashians star.

Jenner will release a lipstick with the cosmetics giant called Finally Free, a nod to her transition last year. MAC says the lipstick will cater to “all Ages, all Races and all Sexes” and “100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative to further its work in support of transgender communities.” (more…)

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Why Can’t Vogue Shoot a Good Cover With Model Edie Campbell? (Forum Buzz)

We are sooo over the March issues already after a string of less than impressive covers — and things aren’t looking any better for April. Celebrating its landmark 200th edition, Vogue Japan taps Edie Campbell, one of fashion’s most in-demand models. The current face of Roberto Cavalli is no stranger to the cover of Vogue lately, having recently fronted both French and British Vogue. This time around, Edie was shot by photographic duo Luigi & Iango with stylist Anna Dello Russo selecting a rather unattractive outfit from Dolce & Gabbana.

Vogue Japan April 2016 : Edie Campbell by Luigi & Iango


The cover didn’t leave our forum members in a celebratory mood, though. “Good God, what is she wearing?? It’s hideous. Not a fan of this cover. Nothing works, not the pose, styling, nor photography,” expressed a disapproving Benn98.

“Those tassels! That outfit is too ugly to be true and Edie can’t help it,” Nymphaea mocked. (more…)

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Even Natalia Vodianova Can’t Sell This ‘Cheap’ Miss Sixty Collection (Forum Buzz)

Last season, our forums universally panned the pairing of Italian denim brand Miss Sixty and Russian beauty Natalia Vodianova, yet it looks like the relationship continues for at least another season. Photographic duo Mert Alas and Marcus Piggott join Natalia for a repeat performance for the Spring 2016 campaign. Shot on location in a multistory car park, Natalia models alongside a red convertible as she tries her hardest to sell Miss Sixty’s new range.

Miss Sixty S/S 2016 : Natalia Vodianova by Mert Alas & Marcus Piggott


Our forums certainly weren’t buying it at this point. “It’s Miss Sixty tho. Can’t get past that and this ‘revamped’ campaign isn’t convincing me otherwise,” scolded an uninterested zoom.

“They’ve made her look cheap,” declared a horrified madzedre. (more…)

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Karl Lagerfeld Rejects the See-Now, Buy-Now Runway Concept: ‘It’s the End of Everything’

Image: Imaxtree

Image: Imaxtree

The fashion industry is evenly divided on the see-now, buy-now business model. For every major fashion house that embraces the new format (like Prada and Moschino), there’s an industry bigwig that rejects it completely.

François-Henri Pinault (CEO of Kering, which owns Gucci, Balenciaga, Alexander McQueen) is staunchly against the change in delivery. He believes the immediacy “negates the dream” of luxury, and the six-month wait creates desire. “There are some brands for which a runway show is a communications event,” he told Bloomberg. “What we will decide will be what suits our brands and our vision of luxury.”

Why the Outdated Fashion Week Model Needs to Change ]

Karl Lagerfeld echoes his sentiments. “This way is chaos,” he told the Financial Times backstage at Fendi. “The reality is that you have to give people the time to make their choice, to order the clothes or handbags, and to produce them beautifully so that editors can photograph them. If not, that’s the end of everything.” (more…)