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It’s Over Between Sofia Vergara and Kmart

Image: WENN

Image: WENN

Sofia Vergara and Kmart are parting ways, after partnering for the last four years on the Sofia by Sofia Vergara collection, a range that included apparel and intimates. The actress says she is “looking forward to pursuing new opportunities in the apparel world,” though we don’t yet know what her next move will be.

Sofia has racked up quite a generous share of endorsements, ranging from deals with Kay Jewelers (she even wore jewelry by the brand for her SAG Awards appearance) to Head & Shoulders, the latter of which also features the star’s family. Sofia is expected to launch her second fragrance this summer, so it’s clear she has no trouble pulling in licensing deals. We wager it won’t be long until we see Sofia Vergara apparel on shelves again, even if it isn’t with Kmart.

[via WWD]

The Buzz Forum Buzz

Georgia May Jagger Replaces Cara Delevingne as the Face of Mulberry (Forum Buzz)

Not only has Georgia May Jagger replaced Cara Delevingne as the face of Mulberry’s spring campaign, but a new photographic team makes for a refreshing change. Lensed by Inez Van Lamsweerde and Vinoodh Matadin (replacing Tim Walker), Georgia stands before a makeshift studio backdrop erected inside a country manor, suggesting the shoot was unrehearsed. To accompany the print ads that are slated to break inside the March issues of fashion glossies, Mulberry also released a video, which can be viewed on the brand’s site.

Ad Campaign Mulberry Spring 2015 Georgia May Jagger

IMAGE: WWD.COM

But the best efforts of the team involved in the shoot, from Melanie Ward on styling duties to Christiaan tending to Georgia’s tresses, don’t mean a thing if our forum members aren’t feeling it. Marsnoop2 summed it up, declaring the ads “truly terrible.”

“I should be lined against a wall and shot for saying this, but I actually miss Cara now. The concept seems nice, that whole split scene vibe, but the execution is poor. Not entirely Georgia’s fault,” added Benn98, also not exactly sharing an ecstatic notion for the campaign.

Emmanuelle failed to see how Georgia was a good choice for Mulberry. “I like the setting, even if it is a little too dark. I am not sure Georgia is the best model choice for the brand. She looks too sophisticated, and her poses are not natural enough I think,” she commented. (more…)

The Buzz Latest News

Uniqlo Is Coming to Canada

UNIQLO Is Coming to Canada

Minimalists rejoice! Japanese fast fashion chain Uniqlo, best known for its stylish basics at favourable prices, has announced that it will open two locations in Toronto in the fall of 2016. This is the brand’s first foray into the Canadian market and its 18th market worldwide.

The two flagship stores will be located in Toronto’s Yorkdale Shopping Centre, one of North America’s top-earning malls, and the historic Eaton Centre mall, a landmark shopping destination. They will measure 24,000 and 28,000 square feet respectively and will carry the full men’s, women’s and children’s Uniqlo ranges.

Some of the brand’s proprietary performance collections include AIRism, HEATTECH and Ultra Light Down as well as premium denim, fleece and cotton separates. A leader in creating high-performance apparel, past designer collaborations have included collections produced in conjunction with Jil Sander, Orla Kiely and Helmut Lang.

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The Buzz Latest News

First Menswear Designer Wins H&M Design Award

Image: @ximonlee

Image: @ximonlee

H&M’s Design Award hit a milestone yesterday as the retailer announced its first menswear designer as the winner of the coveted prize. Ximon Lee, a 24 year old from China, took home the honor, which includes $56,000 (or 50,000 euros), a collaboration with the retailer and a mentorship.

Using a lot of denim and drawing inspiration from the 2005 documentary The Children of Leningradsky, Lee created a 22-piece range with lots of volume and layering with a semi-sculptural feel. Wide-leg trousers and culottes along with ballooning T-shirt sleeves were rendered in shades of blue, black and white with patchwork and ombre galore.

Lee hopes that this win will put him on the path to designing for his very own label out of New York City. If this win is any indication, it looks like he may one day fulfill his dream.

[via WWD]

The Buzz Latest News

Link Buzz: Kim Kardashian Is a T-Mobile Ambassador, Australian Magazine Photoshops the Crap Out of Kate Middleton

Image: WENN

Image: WENN

  • Chris Pine autographed headshots of Ryan Reynolds because why not? [Vanity Fair]
  • This reality show sent Norwegian fashion bloggers to work in Cambodian sweatshops. There were a lot of tears. [Aftenposten]
  • Ice cream infused wine: THIS EXISTS. [Cosmopolitan]
  • Reformation launches a lower-priced clothing line. [Fashionista]
  • How can you make Kate Middleton look bad? One Australian magazine figured out a way, Photoshopping the Duchess into oblivion. [Us Weekly]
  • Kim Kardashian will be starring in a T-Mobile ad. [@KimKardashian]
  • Emma Watson will play Belle in a live-action version of Beauty and the Beast. [ET]

The Buzz Latest News

Saks Finally Admits It Was Wrong About Trans Employee Rights

Image: Getty

Image: Getty

Better late than never: the folks at Saks have taken back their assertion that transgender people are not protected against employee discrimination under Title VII of the Civil Rights Act of 1964. Lyeth Jamal had filed a suit against the company claiming she was discriminated against while she was working there for being a transwoman. Previously, Saks was fighting to get the suit thrown out, claiming that transgendered people were not included under the act.

Saks has been feeling the backlash since it doubled down on the assertion and today, it’s withdrawing its filing and choosing to fight back against Jamal’s suit using other tactics. The Justice Department offered an analysis of Saks’ previous assertion, confirming its position that transpeople are protected against employment discrimination. “In its Motion, SAKS maintains that Ms. Jamal cannot prevail on a Title VII sex discrimination claim that is based on her gender identity, particularly her transgender status. Not so. Discrimination against an individual based on gender identity is discrimination because of sex.”

New York’s Attorney General has launched an investigation into Saks’ trans employment discrimination policies. We’re hoping the retailer has learned its lesson.

[via BuzzFeed]

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