Full disclosure: we may have purchased Kylie Jenner’s lip kit last week. And imagine our surprise when the order confirmation read, “Thank you for placing your order with Kylie Cosmetics®!” replete with a new logo. Did the formerly-branded ‘Lip Kit by Kylie’ transform into a full range cosmetics line overnight? Apparently so.
At some point, the youngest member of the Kardashian-Jenner clan quietly changed her site from lipkitbykylie.com to kyliecosmetics.com. And all the social media accounts are now @KylieCosmetics. Take that, Kardashian Beauty. (more…)