It was only a few weeks ago that Gwyneth Paltrow made headlines when it was announced that she had hired ex-Martha Stewart CEO Lisa Gersh as the new Goop CEO (the irony). Now she’s making headlines for hiring a new CEO for her joint venture with friend and business partner Tracy Anderson.
“Over the last 16 years, my mission has always been to empower and support the people of which the Tracy Anderson Method serves by helping them create balance where there is imbalance in their lives,” Anderson told us. “It’s with great pride that Gwyneth and I have appointed Maria Baum as the Chief Executive Officer of Tracy Anderson to spearhead a new and advanced level of support through innovative programs, products, experiences and services that our company will offer clients worldwide.”
What exactly are these programs and products? They will likely include new permanent studio locations and pop-up locations in the U.S. and internationally (Anderson already offers private training in London) as well as a high-end clothing line (Anderson has dipped her toes into the luxury activewear space before). (more…)