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Macy’s to Boost High-End Offerings in a Few of Its Stores

Macy's Herald Square

Image: Getty

Macy’s middle-ground price points are causing the retailer to suffer in a world where consumers gravitate towards super discounted goods or pricier high-end stores. But that could change now that Macy’s is planning to uplift the merchandise in about 150 of its top “platinum door” stores. In addition to redesigning, hiring more employees and embracing tech, Macy’s will add high-end wares to help elevate the product selection in these locations in hopes that the new additions will boost sales before the holiday rush. Fortune mentions that the retailer’s Herald Square location is already carrying pricey brands like Louis Vuitton, Gucci and Burberry, and may remove some clearance items from a few other locations to make way for newer products.

Forbes also notes that Macy’s is having trouble engaging millennials, which is an important demographic to reach. It is hard enough to get millennials into department stores in the first place and Macy’s needs to come up with new strategies to engage this audience, especially with fast fashion retailers like H&M in the game, whose low prices and stylish options are attractive to shoppers. 

Macy’s is hoping to see a change in sales by the fourth quarter. Let’s see if elevating its product options will help meet this goal.

[via Fortune, Forbes]

The Buzz Forum Buzz

Elizabeth Banks Looks Like a Wax Figure on Allure’s June 2015 Cover (Forum Buzz)

Allure delighted us with a May 2015 cover featuring Blake Lively looking nonchalant and perfectly undone. The glossy takes four giant steps backwards, however, with an overly-Photoshopped Elizabeth Banks on its June cover. Unfortunately, The Hunger Games actress ends up resembling a wax figure due to either horrific makeup, bad lighting or a huge amount of unnecessary airbrushing. Posing for photographer Norman Jean Roy with makeup by Diane Kendal and hair by Serge Normant, Elizabeth thankfully appears more like herself in the accompanying cover story.

Allure June 2015 Elizaebeth Banks by Norman Jean Roy


Our forum members aren’t a happy bunch. “Is this a wax figure? Their covers look the same month after month. Shame that a beauty magazine that calls itself an expert promotes only one look,” discredited MON.

“Those cover lines are practically in 3D!” added A.D.C. suggesting the magazine needed a revamp in terms of cover design.

Also unwilling to show enthusiasm toward the cover was Benn98. “Awful cover. Nothing about this screams 2015. Elizabeth is a refreshing choice though. I just mentioned the other day how underused she is on magazine covers,” he posted.

Allure June 2015 Elizabeth Banks by Norman Jean Roy


Do you share the same sentiments? Join in on the evolving discussion here.

The Buzz Latest News

Cara Delevingne and Zoë Kravitz Make a Weird Instagram Short

Zoë Kravitz and Cara Delevingne seem to be having fun in Cannes this week. Maybe a little too much fun? Yesterday, Cara, who is quickly transitioning from buzzy model to buzzy actress, posted an Instagram short featuring herself and Zoë which is…just a little weird.


Because we CANNES! Zoe vs Zoe @zoeisabellakravitz @pgdm #idbangher #excusethepun

A video posted by Cara Delevingne (@caradelevingne) on

The video, which is slightly hyperlapsed in order to fit the 15-second Instagram limit, shows Zoë and Cara curled up together at a Cannes café as Zoë debates whether or not she should tell the guy she’s staring at that she loves him. The ever-supportive Cara encourages Zoë to make a move, but before she can even profess her love, another woman – also played by Zoë – comes and asks the guy (in a thick French accent) to call her. The fellow remarks that the woman isn’t his type and a jealous Zoë throws her share of shade at the lady before another fellow chimes in saying, “I’d bang her.”

Yup. The video is a bit strange but isn’t it nice to see young, hot famous people playing together nicely?

[h/t Styleite]

The Buzz Latest News

Dior Drops Teaser for Rihanna’s Secret Garden IV Video

Rihanna for Dior: we’re living for it. Earlier this week, the campaign images featuring the sexy singer hit the Internet and pretty much everyone is falling over themselves because of it. Riri’s sultry sophistication teamed with her badass persona is a knockout combo for Dior.

Of course, we all can’t wait to see the accompanying Secret Garden IV film to go along with the campaign – and Dior knows it. The French fashion house dished out a first little teaser of the film, which shows Riri from behind as she ever-so-sultrily walks up a flight of stairs holding one of the brand’s clutches behind her back. The teaser is only 14 seconds long – just short enough to leave us wanting more. The film will also feature a new song from Rihanna, “Only If for a Night,” which, duh, we can’t wait to hear.

Watch Riri in action in the video above.

[h/t Grazia]

The Buzz Latest News

Fashion Blogger Nicole Warne Joins the Big Guns at Cannes Film Festival

Photo: Getty

Photo: Getty

Nicole Warne has officially made it. Nothing quite screams “celebrity” like getting papped on the luxurious red carpet at Cannes Film Festival, which is the treatment the Gary Pepper fashion blogger received for the event on May 14.

Stepping out for the screening of George Miller‘s Mad Max: Fury Road, Nicole was joined by the best of the best on the red rug including Charlize TheronJulianne Moore and our own Naomi Watts and Courtney Eaton. (more…)

The Buzz Latest News

Fashion Weekend Sydney Kicks Off with a Star-Studded Guest List

Fashion Weekend Sydney officially kicked off at Moore Park last night, April 14, with a mix of models, fashion bloggers and media personalities turning up to check out the event.

Scroll through to see the looks.

Jennifer Hawkins fashion weekend sydney

Photo: Getty

Model Jennifer Hawkins, who has a pop up at the event for her tanning line Jbronze, went loud and proud in a cobalt-blue Bardot crop teamed with a striped Balmain midi and Tony Bianco pumps. (more…)

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