The fashion industry is evenly divided on the see-now, buy-now business model. For every major fashion house that embraces the new format (like Prada and Moschino), there’s an industry bigwig that rejects it completely.
François-Henri Pinault (CEO of Kering, which owns Gucci, Balenciaga, Alexander McQueen) is staunchly against the change in delivery. He believes the immediacy “negates the dream” of luxury, and the six-month wait creates desire. “There are some brands for which a runway show is a communications event,” he told Bloomberg. “What we will decide will be what suits our brands and our vision of luxury.”
Karl Lagerfeld echoes his sentiments. “This way is chaos,” he told the Financial Times backstage at Fendi. “The reality is that you have to give people the time to make their choice, to order the clothes or handbags, and to produce them beautifully so that editors can photograph them. If not, that’s the end of everything.” (more…)