Burberry Prorsum came out with part of their Mario Testino-shot Spring 2013 ad campaign yesterday, and though that’s buzz-worthy in itself (the campaign features models Edie Campbell, Charlie France, Cara Delevingne, Charlotte Wiggins, Alex Dunstan, and Max Rendell), the real story is that 10-year-old Romeo Beckham (as in second son of Victoria and David) is making his fashion campaign debut.
“I imagine the press are going to eat this up, due to Romeo Beckham's presence,” vogue28 posted (he’s right, of course). “He's looking a bit too over-Photoshopped to me. The contrast between the stark red and the neutral trench is nice, I like that,” he added.
“Its all about the models mixed with personalities, as always, but what a gorgeous little boy he is, and actually wears the clothes well,” Miss Dalloway noted. “I love his movement in contrast with the models. If they all were static, it would be even more simple, and boring.”
Elfinkova wasn’t as charmed. “This ad is both odd and hilarious,” she wrote. “Edie and Charlie are doing their best serious, supermodel poses while the Beckham kid is prancing about next to them, umbrella in tow. It just doesn't make sense.”
HeatherAnne may have begrudgingly summed up this campaign best: “Using a Beckham kid is a groan-worthy ploy indeed… but he's so damn cute that it fails to irritate me.”
Gimmicky or not, Romeo is so charmingly cute that he’s hands down the best thing about this otherwise uber-serious campaign. I think this is the start of a successful modeling career for the young Mr. Beckham. Check him out in campaign video action below:
As I wrote last week, Britain's ad watchdog agency, the Advertising Standards Authority, banned an American Apparel ad which ran in Vice magazine after it received complaints that it appeared to sexualize a child.
There are some new developments:
Even though American Apparel had already confirmed that the photographed model was over eighteen, the retailer's Marketing Director, Ryan Holiday*, provided additional details to WWD:
“The model was 23 when the photo was taken in winter of 2011, and she was — continues to be the longtime girlfriend of the photographer [Henrik Purienne]."
Purienne's photo shtick has been called "fashion porn" (emphasis, I think, on the "porn" part), and he describes his relationships with his models as "basically like a mullet… business in front, party in the back."
The longer statement from American Apparel: “It’s unfortunate that the ASA has made this ruling as our models are of age and were featured in Vice magazine, a publication clearly intended for mature, fashion-forward audiences. We’ll abide by this ruling as we have in the past with similar ASA decisions, but American Apparel will not be altering our classic advertising aesthetic which is internationally recognized for its artistic and social values."
Haha, American Apparel thinks it has a "classic" aesthetic and "artistic and social values."
*Holiday also works as an adviser to Tucker Max (if you're not familiar, all you need to know is that the first sentence of his very honest bio reads, "My name is Tucker Max, and I am an asshole.") and wrote a book actually titled Trust Me, I'm Lying: Confessions of a Media Manipulator.
Both Google and Yahoo! recently released their year-end results of 2012's most searched keywords and it's become apparent that we Canadians are a very style-conscious bunch.
On Yahoo!, the most coveted celebs were Lindsay Lohan, Britney Spears, Jennifer Lawrence, Jennifer Aniston, Miley Cyrus, Jessica Biel and Justin Timberlake (bolstered by their wedding), Katie Holmes, Rihanna and Chris Brown (helped by their eye-roll inducing reconciliation), Christina Aguilera, and Lady Gaga.
Meanwhile, Google Canada's top trending celeb results — representing newer queries that have broken out for the first time — were much more news related:
Michael Clarke Duncan
Carly Rae Jepsen
Naturally in the musicians list, Justin Bieber received a top position, no doubt helped by the "overalls lol" incident. But now on to retail and fashion.
The top five most searched for jeans on Yahoo! were Levi's, True Religion, Miss Me, Wrangler, and Lucky Brand. While the most searched for retail stores on Google were:
I think this says a lot about Canada's "can-do" attitude and DIY obsession that both Canadian Tire and Home Depot outranked Sears and, in fact, very few clothing retailers made the top 10. Also, you may have noticed that Kijiji has been snubbed, while eBay and Craigslist (rampant serial killers or not) reign supreme. Kijiji has since released a press release claiming that, using Google's own Trends analytics tools, they were able to clearly track their leading position as the most-searched retail site in Canada.
"Mistakes happen to everyone!" said Bart Molenda, Head of Marketing, Kijiji Canada. "But the numbers don't lie: Kijiji is the clear leader amongst competitors in searches for online retail brands in Canada. We're not calling for a recount, but we do hope that next time we get invited to the Zeitgeist."
Finally, Canadians with a meal on their mind should know that maple syrup, poutine, and bacon took top spots in terms of food searches, no doubt propelled by apocalyptic fears of a global bacon shortage.
Bambi Northwood-Blyth is the third Australian model in five months to be snapped up by U.S. e-tailer Nasty Gal. Following in the footsteps of fellow bank-making babes Anja Konstantinova and Rachel Rutt, Bambi is the face of December’s exceptionally styled lookbook, Good Girl Gone Bad.
The thing kicks off with a sweet-as-sugar mix of lacey collars, florals, and all things confectionary-coloured, plus enough winged eyeliner and hairspray to outlive a Lana Del Rey world tour. But of course it wouldn’t be Nasty Gal without something leather, something acid-wash, and something that could be deemed a dangerous weapon. After the good girl goes bad, the lookbook is less Lana and more Grease, featuring excellent sports-style jackets and plenty of spiked accessories. One of the best pieces is a pair of leather overalls that would look as good with a t-shirt as it does with the bondage-y bra top it’s paired with here.
Reading like a visual summary of the best of 60s, 70s, and 80s styles, there’s pretty much something for everyone in December’s offering. Click over to Nasty Gal to see the lookbook in full.
Opinions are always divided when a celebrity creates their own clothing line, especially when it’s a reality TV star with no design training. This week at the Clothes Show Live, we managed to grab a few seconds with fashion designer Henry Holland to ask him about the subject, and surprisingly, it turned out that he’s all for it! He believes that it’s just a different approach to things, and a great way for public figures to engage with their already-established fan bases.
So, spurred on by Henry’s wise words, tFS went to check out showcases by reality TV stars Amy Childs and Gemma Collins (past and present cast from The Only Way Is Essex), as they’ve both recently launched their own clothing lines. Here’s what we found out.
As a plus size lady herself, Gemma explained that she’s used her own experiences to create a line for larger women. Unlike lots of celebrity-turned-designers, Gemma was also adamant to mention that she’s actually designed all the pieces herself, which has even involved her going to local shopping centres with samples to carry out customer research. Gemma believes that on the whole, the plus size market has a very restricted offering, and often just includes a lot of black items, so with her own line, she’s made sure that it’s a mixed bag of sparkle and patterns. Henry Holland singled out Gemma's range, saying that he thought that she was doing a great job. Check out some of her pieces below, or shop the entire collection at gemmacollinsofficial.com.
Amy describes herself as an entrepreneur and boasts an extensive range of ventures, such as her own beauty salon, and perfume. This week, she was at the Clothes Show Live to officially launch her new party range for her own clothing line, amychildsofficial, which she initially founded upon leaving TOWIE, as her Twitter fans were constantly bombarding her with questions asking her where she bought her outfits. Amy explained that she sat down with designers to create pieces that emulated her glamorous style. The range caters to all ages and has many glittery dresses which are perfect for the festive season. Check out some of our favorite pieces below.