According to a press release which arrived in our inboxes earlier this morning, Vice Media* claims it received the "BEST CHRISTMAS PRESENT EVER" because it acquired i-Dmagazine.
The British fashion publication is a TFS favorite, but BEST CHRISTMAS PRESENT EVER, it is not. Can you make out with i-D mag? Cook breakfast together in the morning? I guess you can lie in bed with it for hours on a rainy day. Okay. That's good. But you can also totally do that with a cat. And cats, unlike magazines, purr.
But because Vice was never really interested in cuddling and intimacy-related gifts, maybe we can't fault the media company for thinking that it got the best present ever. Vice is hoping to take i-D's vision and product and brand, and use it to launch a fashion video channel behemoth. And I bet it'll be a success: video is legitimately one of Vice's greatest strengths, after cynicism. Vice is also aiming to increase i-D's print circulation and audience, which is a really creative goal for a magazine holding company.
Even though I'm not comfortable with any development which includes the line, "Vice Acknowledges that i-D Partnership will do the Impossible — Make Them Cooler," in the corresponding press release (because there's nothing cooler than announcing you're cool in a press release), the two publications do seem like a natural fit, and Vice is doing a smart/good thing by having the i-D founding editor couple, Terry and Tricia Jones, stay on as partners, shareholders, and "creative visionaries" (what a job title!).
You kind of want the people responsible for getting Grace Coddington to smile so so wide to be on your team, you know?
* FYI, I'm currently waging a personal vendetta against their eponymous publication for various reasons, so I encourage you to bear that in mind whenever you hear me say anything about Vice, ever.
“That is simply a gorgeous cover! I pretty much love everything about it,” Miss Dalloway commented.
“Lara + Hedi = Love,” lelaid declared. “I have high hopes for this editorial. They better not eff it up,” he warned.
Iluvjeisa simply described the cover shot as “beautiful, serene…”
Say what you want about Slimane, his fashion designs, and his photography, but he and Lara are indeed a great combination. Though, I suspect whenever Lara is part of the equation it makes for a good combination.
Burberry Prorsum came out with part of their Mario Testino-shot Spring 2013 ad campaign yesterday, and though that’s buzz-worthy in itself (the campaign features models Edie Campbell, Charlie France, Cara Delevingne, Charlotte Wiggins, Alex Dunstan, and Max Rendell), the real story is that 10-year-old Romeo Beckham (as in second son of Victoria and David) is making his fashion campaign debut.
“I imagine the press are going to eat this up, due to Romeo Beckham's presence,” vogue28 posted (he’s right, of course). “He's looking a bit too over-Photoshopped to me. The contrast between the stark red and the neutral trench is nice, I like that,” he added.
“Its all about the models mixed with personalities, as always, but what a gorgeous little boy he is, and actually wears the clothes well,” Miss Dalloway noted. “I love his movement in contrast with the models. If they all were static, it would be even more simple, and boring.”
Elfinkova wasn’t as charmed. “This ad is both odd and hilarious,” she wrote. “Edie and Charlie are doing their best serious, supermodel poses while the Beckham kid is prancing about next to them, umbrella in tow. It just doesn't make sense.”
HeatherAnne may have begrudgingly summed up this campaign best: “Using a Beckham kid is a groan-worthy ploy indeed… but he's so damn cute that it fails to irritate me.”
Gimmicky or not, Romeo is so charmingly cute that he’s hands down the best thing about this otherwise uber-serious campaign. I think this is the start of a successful modeling career for the young Mr. Beckham. Check him out in campaign video action below:
As I wrote last week, Britain's ad watchdog agency, the Advertising Standards Authority, banned an American Apparel ad which ran in Vice magazine after it received complaints that it appeared to sexualize a child.
There are some new developments:
Even though American Apparel had already confirmed that the photographed model was over eighteen, the retailer's Marketing Director, Ryan Holiday*, provided additional details to WWD:
“The model was 23 when the photo was taken in winter of 2011, and she was — continues to be the longtime girlfriend of the photographer [Henrik Purienne]."
Purienne's photo shtick has been called "fashion porn" (emphasis, I think, on the "porn" part), and he describes his relationships with his models as "basically like a mullet… business in front, party in the back."
The longer statement from American Apparel: “It’s unfortunate that the ASA has made this ruling as our models are of age and were featured in Vice magazine, a publication clearly intended for mature, fashion-forward audiences. We’ll abide by this ruling as we have in the past with similar ASA decisions, but American Apparel will not be altering our classic advertising aesthetic which is internationally recognized for its artistic and social values."
Haha, American Apparel thinks it has a "classic" aesthetic and "artistic and social values."
*Holiday also works as an adviser to Tucker Max (if you're not familiar, all you need to know is that the first sentence of his very honest bio reads, "My name is Tucker Max, and I am an asshole.") and wrote a book actually titled Trust Me, I'm Lying: Confessions of a Media Manipulator.
Both Google and Yahoo! recently released their year-end results of 2012's most searched keywords and it's become apparent that we Canadians are a very style-conscious bunch.
On Yahoo!, the most coveted celebs were Lindsay Lohan, Britney Spears, Jennifer Lawrence, Jennifer Aniston, Miley Cyrus, Jessica Biel and Justin Timberlake (bolstered by their wedding), Katie Holmes, Rihanna and Chris Brown (helped by their eye-roll inducing reconciliation), Christina Aguilera, and Lady Gaga.
Meanwhile, Google Canada's top trending celeb results — representing newer queries that have broken out for the first time — were much more news related:
Michael Clarke Duncan
Carly Rae Jepsen
Naturally in the musicians list, Justin Bieber received a top position, no doubt helped by the "overalls lol" incident. But now on to retail and fashion.
The top five most searched for jeans on Yahoo! were Levi's, True Religion, Miss Me, Wrangler, and Lucky Brand. While the most searched for retail stores on Google were:
I think this says a lot about Canada's "can-do" attitude and DIY obsession that both Canadian Tire and Home Depot outranked Sears and, in fact, very few clothing retailers made the top 10. Also, you may have noticed that Kijiji has been snubbed, while eBay and Craigslist (rampant serial killers or not) reign supreme. Kijiji has since released a press release claiming that, using Google's own Trends analytics tools, they were able to clearly track their leading position as the most-searched retail site in Canada.
"Mistakes happen to everyone!" said Bart Molenda, Head of Marketing, Kijiji Canada. "But the numbers don't lie: Kijiji is the clear leader amongst competitors in searches for online retail brands in Canada. We're not calling for a recount, but we do hope that next time we get invited to the Zeitgeist."
Finally, Canadians with a meal on their mind should know that maple syrup, poutine, and bacon took top spots in terms of food searches, no doubt propelled by apocalyptic fears of a global bacon shortage.