There’s nothing like a fresh set of advertising campaigns to kick off the new year and Louis Vuitton‘s was one of the first to surface. Last season, our forums complained about the concept designer Nicolas Ghesquière had been using since his debut — and the approach is unfortunately back for Spring 2016. To spice things up a little, however, the Series 4 campaign sees a collaboration with Japanese video game artist Tetsuya Nomura (along with photographers Bruce Weber and Juergen Teller), who used a fictional cartoon character to model Vuitton’s latest collection.
Members of our forums were overwhelmed at first. “I’m not gonna lie. I do think it’s cool and I do think that we might see this more often in the future instead of real models,” acknowledged anlabe32 straight away.
“I really hope the campaign is only by Tetsuya Nomura and there won’t be other shots with real models or celebs by Weber or Teller because it would completely ruin what could be one of the best fashion campaigns done in a very long time,” a soon-to-be-disappointed Wolkfolk chimed in.