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Burt’s Bees Knows You Love ‘Little Women’ and Bearded Old Men

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Image: Instagram/BurtsBeesUS

File Burt's Bees' new 6-Second Classics Vine series under 'Marketing Initiatives That Definitely Worked On Me.' Immediately after discovering the brand's clipped take on the novel, Little Women (below), I sent it to three people. And now I'm sharing it here: 

The short video shows five tubes of Burt's Bees classic chapstick dressed in as the characters of Little Women, the 19th century American novel. The frame zooms in on two of the figures, who are shown in conversation. 

"We really are quite little," says the first. 

"And each of us women!" replies the second, inanely. 

The absurdist humor of the clip is well-suited for the Internet, where everything is meaningless and repetitive and still endlessly captivating. That's one of the video's advantages. 

As for the other advantages: I'm not sure whether this is a universal experience, but Burt's Bees chapstick was one of the first 'It' items I ever come in contact with. At a certain point when I was in elementary school, nearly every girl in my class acquired one of the little yellow tubes. We sported them in the back pockets of our jeans and spent our days fidgeting with them. You would pull it out and swipe the chapstick across your lips whenever, all the time — in class, at lunch, while having a conversation. I always peeled off my labels and envied girls that didn't.

Image: Instagram/BurtsBeesUS

Image: Instagram/BurtsBeesUS

I read Little Women in the same environment, surrounded by the same people. I'd bet many other young women of my generation first became aware of Burt's Bees around the time they read the classic novel, and seeing the two linked in the brand's Vine video might affect them the way it affected me, triggering a flood of visceral memories. It's a subtle and clever way to play into 90s kid nostalgia — currently a dominant Internet theme. 

Burt's Bees is playing into another kind of nostalgia with its Instagram, which launched just a week ago. The skincare brand got the reclusive founder — yes, Burt himself — to come out of hiding and pose for a series of weirdly glamorous photographs with his dog. I (happily) don't have the same kind of Proustian associations with bearded old men that I do with the Little Women, but the photo series is still very nicely done. A+


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Barneys New York Launches a New Beauty Emporium

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Yesterday morning, amidst trays of green juice, coffee and pastries, Barneys New York unveiled its new beauty floor to a group of editors and bloggers at its New York flagship. The space is incredibly bright and clean lined. There are LED panels and lights on both the counters and the shelves so you can clearly see all of the products and there's plenty of seating so you can get comfortable whilst deciding between the various creams, lotions and potions — of which there are plenty, given that the new space has expanded by about 1,000 square feet. Among the new additions are MAKE, a socially conscious line, celebrity makeup artist Troy Suratt's namesake collection, the debut fragrance by photographers Inez van Lamsweerde and Vinood Matadin created in collaboration with Byredo, a fragrance collection by Terry de Gunzburg, the beauty expert behind By Terry, a new selection of exclusive cloche bottles by Serge Lutens, and Greg Lauren's first fragrance (yes, that Lauren…he was on hand at the event and fittingly looks like he just stepped out of a Ralph Lauren ad). Every bottle of Lauren's fragrance is hand-embellished by Lauren himself.

(more…)

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Kate Moss to Collaborate with Topshop Again for Spring 2014

This morning, we were super excited to learn that Kate Moss is set to join forces with the British retailer Topshop once more to create a brand new Spring 2014 collection. Topshop released the news on Twitter this morning and admitted that it’s been one very difficult secret to keep.

London Fashion Week SS14  - Topshop Unique

Image: WENN, Zibi/WENN

It’s since been revealed by other publications that Kate’s decision to return was simply influenced by the fact that she missed being part of the creative design process, and when Kate first designed for the brand, it was always heavily emphasized just how much of an input that she had in creating the collections. It’s always refreshing to hear of a celebrity who actually designs fashion lines and doesn’t just stick their name on somebody else’s hard work.

The range is estimated to hit selected Topshop stores and be available online as of next April, and will consist of around 40 pieces, including accessories and footwear. Roll on April, we say, as it’s been a long three years in coming. We can’t wait to see what the hero piece of the collection will be. If it’s anything like her red poppy print tea dress, we already know what we’ll be snapping up!

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It’s Beginning to Feel a Lot Like Toronto Fashion Week

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This week has seen a flurry of emails and press releases arrive in my inbox as Toronto/World MasterCard Fashion gears up for its Spring 2014 showcase. Wondering what we can expect from this season’s week-long fashion-a-thon in the tents of David Pecaut Square?

Well, the first buzzed about news is the new public event that will be taking place on Saturday, October 26, aptly dubbed Fashion Saturday. Adding an extra day to its upcoming calendar with a new style event open to the public, Fashion Saturday will feature a Spring 2014 highlights fashion show on the runway, a designer pop-up market showcasing pieces created by Canadian talents, and access to the fashion environment featuring live DJs, hair and makeup installations and trials and refreshments.

Of course, this being WMC Fashion Week, the event isn’t free (heck, press passes aren’t even free) and so tickets for Fashion Saturday are $75 apiece, or $150 for the elite package. That’s something of a disappointment given the event’s aim to “give designers a platform to connect with consumers,” but perhaps die-hard fashionistas and retailers may find some value in attending.

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In addition to the new public event, Fashion Week organizers have also released the preliminary roster of designers, labels and retailers set to unveil Spring-Summer collections next month. Bustle, David Dixon, Joe Fresh, Mackage, Melissa Nepton, Pink Tartan, Rudsak, Soia & Kyo, Sid Neigum, Target and Travis Taddeo are among those slated to unveil new looks, with the latter label (Taddeo) celebrating its fifth anniversary collection with a live DJ set by Ryan Playground and new collaboration with ALDO shoes.

Inspired by the easygoing grace and vitality of a new morning, Taddeo’s upcoming Matinée collection (showing on Oct. 22) is aiming to captivate with forward-thinking designs for men and women, in line with the urban, edgy and minimalist aesthetic the designer is known for. 

“A desire to surpass my previous work while staying true to the identity of the Travis Taddeo man and woman constantly drives me,” says Taddeo. “Like the street style in my hometown of Montreal, it’s luxurious and cool without being restrictive or overdone. In honour of the fifth anniversary, I wanted to push this to the limit with a return to basics.”

Meanwhile, Stephen Caras will be closing down the week (on Oct. 25) with his collection of flowing fabrics mimicking the fluid nature of the pearl in a palette of blush hues and accentuated undertones. Inspired by the parallels between the pearl and femininity, Caras says, “My design aesthetic and style is always inspired by my deep respect and appreciation for a woman’s natural femininity. While designing this collection, I let my imagination take me down a creative path that began with the feminine nature of the pearl. Feminine, wearable, practical and innately sensual; these are key components of every one of my designs, distilled to their most simplistic form.”

While that’s just a taste of everything that’s going on, the full event schedule can now be found here. So what are you most looking forward to seeing? 

Images via WMC Fashion Week

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Miranda Kerr Gets Two-Faced for Swarovski and Mango

What PR nightmare? Is surely an apt question regarding Miranda Kerr’s recent Vuitton/Vionnet mess-up and subsequent out-of-character outburst at Paris Fashion Week. Kerr has emerged fresh-faced and irreproachable as ever, and has two new campaigns dropping in the wake: A debut for Swarovski crystals and round two of her Fall 2013 Mango campaign.

The summery Swarovski ads were shot by heavyweight Brit photographer Nick Knight. Miranda, of course, manages to make statement crystal earrings and an equally dazzling bracelet, ring and necklace look effortlessly glamorous, while any normal human would appear to be drowning in them or playing dress-up. Apparently she got her love of jewelry from doing the latter in her grandmother’s – brace yourselves – fake pearls, as she reveals in an accompanying behind-the-scenes video.

On the opposite end of the season spectrum is her new Mango campaign. The punk factor has been toned down since August (so long, plaid and creepers) and Miranda perfectly embodies Mango’s preppy, downtown androgyne in leather, shirts and slouchy trousers. She might be the quintessential modern-day housewife, but she rocks torn jeans and heavy kohl liner like a champ. Then again, this is the girl who can also pull off sexy Japanese Lipton Santa.

See Miranda’s scandal-defying versatility in the images below.  

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