If there’s one fashion house that has us biting our nails in sheer suspense and anticipation when it comes to advertising campaigns, the trophy goes to Prada. Giving us something completely different from last season‘s mess and going down a darker and more mysterious route, Steven Meisel remains Prada’s man of the moment, bringing home the bacon once again. Veteran models Sasha Pivovarova and Natalia Vodianova go before Meisel’s lens while joining newbie Yasmin Wijnaldum (below), as they separately lounge around what appears to be the ornate surroundings of a fancy hotel lobby.
The images went down as a treat. “Love the art direction, coupled with the set design and photography. This is reminiscent of Meisel’s mid-noughties Prada ads, which is no bad thing. Yasmin looks quite gorgeous here and I’m into the fact that the whole ad looks like it will veer in a more classic direction than the runway show,” applauded Fiercification straight away. (more…)