Besides not putting labels on relationships, being sexually fluid and sending text messages instead of calling, Millennials also known for obsessively showing off their pets on social media — and Petco is looking to cash in on this phenomenon. The pet supply company, which just filed for an IPO, says that part of its strategy is to cater to “pet parents” and beef up its pet services sector.
According to Quartz, Millennial pet ownership has risen to 59% in the past year, up from 50%, so the demographic is the perfect target. “The company says it’s transformed on-site pet services offerings to ‘create the feel of an in-store theater,’ and that grooming customers now visit its stores 50% more than its average store customer, with close to double the amount spent per year.” So if you’re looking to give your pooch a “fanny trim” (we could all use one every once in a while), Petco is fixing to be your go-to spot for such treatments.
American Apparel has been in troublefor a while but things seem to be looking particularly bleak now. The American-made brand announced that it may soon go out of business. For the second quarter of 2015, there was a 17.2% decrease in sales and a $32.6 million decrease in inventory (22.1%).
Shares have fallen 87% and American Apparel is saying that it looks like it may have to consider shutting down altogether. “We believe that we may not have sufficient liquidity necessary to sustain operations for the next twelve months. These factors, among others, raise substantial doubt that we may be able to continue as a going concern.” A $13.9 million interest payment is due on October 15 – as of August 11, American Apparel had $11.2 million in cash. That’s not enough to pay the interest, which is just a fraction of its $210.6 million debt.
We hate to see an American business crumble but things aren’t looking good for American Apparel. We will definitely be watching this space carefully.
Jenner was photographed for Vogue‘s “Forces of Fashion” feature in which they honor the people shaping fashion culture today. Of course, the buzzy reality TV star-turned-model was included in the roundup. The spread includes people like Hood by Air’s Shayne Oliver, Joan Smalls, Jourdan Dunn, Karlie Kloss, Public School’s Dao-Yi Chow and Maxwell Osborne, Riccardo Tisci and freakin’ Beyoncé, but Jenner and Choupette are just so over it, looking like they’re waiting for craft services to come and refresh the fruit platter on set. A girl’s gotta have her starfruit.
Japanese women are known for their fierce and fabulous makeup game and beauty blogger Rae the RAEViewer is here to show us some simple ways to recreate some of the country’s hottest beauty trends. Rae got inspired by the ladies in Japan on a recent trip and decided to give us westerners the tea on how to get their covetable beauty look.
The video is part of Michelle Phan’s ICON Network‘s “Everyday Luxe” series, which celebrates beauty trends from around the world. This time, Rae gives us all the deets on how to transform your blush, lash and lip game to match the trends in Japan. From placing blush high on the cheeks to creating an ombré lip (without liner!), Rae guides us through the look step-by-step. Watch her in action above and be sure to catch more videos covering beauty from around the world on ICON.
You would think that a drink claiming to taste like pumpkin would have actual pumpkins in it, but apparently, that hasn’t been the case for the Starbucks pumpkin spice latte – until now. The famous coffee house announced yesterday that it will be making changes to the beloved fall drink, most notably, it will now be made with real pumpkin.
In a post titled “Big News for the Pumpkin Spice Latte,” Starbucks’ Peter Dukes explains the earth-shattering changes to everyone’s favorite fall drink that has heads spinning, because surely there is nothing more important to Americans than the state of their syrupy beverages.
In addition to the *real* pumpkin, Starbucks is also ditching the caramel coloring in the drink. We guess in an effort to reassure the nation that the latte is still going to taste good, Dukes added an ingredient list to the post, just in case:
Pumpkin Spice Flavored Sauce (Sugar, Condensed Skim Milk, Pumpkin Puree, Contains 2% or Less of Fruit and Vegetable Juice for Color, Natural Flavors, Annatto (Color), Potassium Sorbate (Preservative), Salt)
Whipped Cream (Light Whipping Cream [Cream, Mono and Diglycerides, Carrageenan])
Australian Down syndrome model Madeline Stuart grabbed headlines earlier this year for being a pioneer in her field, and now she’s at it again, this time making history as the first model with Down syndrome to walk in two shows at New York Fashion Week. Obvi, she couldn’t be more excited.
Remember when we told you about her ground-breaking campaign work for fitness brand Manifesta and eco handbag line everMaya?
Well, the two brands have extended invitations to the bubbly redhead to walk in their upcoming September events. This marks the first time a model with Down syndrome has ever booked two shows at NYFW, and it’s a first for an Australian model with Down syndrome. (more…)