At Moda Operandi, the real fun of fashion week comes after the runway shows — the luxury e-commerce site has made a name for itself with its straight-off-the-runway trunk shows — and we've been visiting the retailer semi-regularly since the collections wrapped, to satisfy our curiosity about luxury pricing and imagine what we would wear if a sudden windfall transformed us into modern-day princesses (this dress).
On that note, our friends at Moda Operandi reached out to share a series of interviews they filmed with some of fashion's so-called royalty in Paris, during the Spring 2014 shows. The luxury retailer tapped Karlie Kloss, Poppy Delevingne, Caroline Issa, Elettra Wiedemann, Anna Dello Russo, Giovanna Battaglia and Leandra Medine for a campaign called, "The One That Got Away."
Produced and directed by Bettina Santo Domingo, the videos explore star-crossed romances between each woman and a piece of runway fashion she's loved and lost. (Except in the case of Dello Russo, who says, "It doesn't happen to me, ever. I miss so many boyfriends, but not outfits.")
The videos are exceptionally charming, but the campaign's underlying message is (of course) mercenary: Moda Operandi trunk shows are open for a limited amount of time only — don't let the one you love get away.
Watch them all here:
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