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Barbie’s Diverse Fashionistas Star in New Music Video Spot

Barbie Fashionista

Image: Mattel

Barbie’s new flat-wearing Fashionistas line is Mattel’s way of showing a commitment to diversity and empowering little girls. But with Barbie’s new look comes a new branding strategy, which is expected to go beyond the run-of-the-mill commercials we remember as kids.

To match Barbie’s new attitude, Mattel is looking to reach little girls through spots that read more like music videos, like the new “Who Is Barbie?” stop-motion short that shows off the ethnic diversity and the doll’s new, edgier image. It is also adding an aspect of digital involvement to its advertising. Mattel is tapping YouTube influencers to talk about Barbie to their fans and has been keen on keeping up the @Barbiestyle Instagram page, showing the doll in various fashionable outfits on trips to the museum, on the CFDA red carpet, taking road trips and more. 

Check out Barbie’s cool new attitude in the video above.

The Buzz Latest News

We Watched ‘Bitch I’m Madonna’ so You Don’t Have To

Bitch I'm Madonna

Image: Tidal

Madonna’s star-studded music video for “Bitch I’m Madonna” dropped on Tidal this morning and certainly delivered on its promise of bringing a level of celebrity involvement to rival Taylor Swift’s “Bad Blood” music video. For those of you who still refuse to make Jay Z and his famous cohorts richer by signing up for Tidal, we watched the video so you don’t have to.

The video appears to be set in a hotel full of Moschino-clad club kids. Madonna runs through the hotel’s crowded halls coming upon shirtless men, colorfully-clad scenesters half her age and a smattering of celebrities, including Chris Rock, Alexander Wang, Rita Ora and more. Other celebrity appearances appear to have been pre-recorded separate from the video – like Beyoncé, Kanye West, Katy Perry and Miley Cyrus’ short cameos. Nicki Minaj, who appears on the track, resurrects her pink wig of yore in the video. Also: there are sock puppets.

Madonna is certainly a legend, but we can’t help but see this display as a bit of an attempt to show that she’s still hip and with it at 56. We get it. Madge wants to fight ageism and show that you can be down at any age. Still, we couldn’t help but get a certain vibe from the video, that of your newly-divorced auntie forcing you to take her for a night out on the town because she just signed those papers and she is ready to embrace her life as a middle-aged single lady – Beyoncé style. Of course, you can be cool no matter how old you are but whether you’re 16 or 56, trying to be cool is never what’s hot in the streets.

Check out some screenshots from the video below.  (more…)

The Buzz Forum Buzz

This Is How to Reboot a Brand! See Gucci’s Gorgeous Fall 2015 Campaign (Forum Buzz)

Alessandro Michele made his impact at Gucci fairly quickly, implementing his aesthetic and vision for the Italian fashion house within weeks of his debut. His direction continues to become even more apparent with the release of the brand’s Fall 2015 advertising campaign. Michele enlisted the photographic expertise of Glen Luchford for Gucci’s Pre-Fall ads and the collaboration carries on into the mainline campaign with rave reviews.

Gucci Fall 2015 Campaign by Glen Luchford

IMAGE: GUCCI.COM

Forum members descended on the thread the moment the images struck. “This is how to reboot a brand. The direction leaves me unsettled but in a good way. Gucci store here I come,” announced an elated Aedlacir.

“What a pleasant surprise! I really like the direction where the brand is going. Alessandro is doing a great job on staying away from the cliché sexy Gucci that the brand has been known for for years. I wasn’t a fan at first, but this is definitely a step in the right direction. Probably my favorite Gucci ad in years,” Style Savvy added.

Also feeling it was Nepenthes: “This looks great. Makes me believe the new direction of the brand.”

Nomar wasn’t afraid to shout from the rooftops. “WOW! I am super impressed. I had my doubts about the new Gucci direction but that’s quickly changed and these photos are absolutely gorgeous. I love the story vibe behind them. Simply wonderful,” he raved.

“GORGEOUS! So happy to see Glen Luchford as the new Gucci photographer. He and Michele are rebuilding the brand and image from the ground up. Big cheers on the new direction and creative team. Bravo bravo!” hailed zoom.

“This is splendid! It’s about the clothes, the overall mood and I love it. I have no idea who the models are and I really don’t mind,” said TheoG.

Gucci Fall 2015 Campaign by Glen Luchford

IMAGE: GUCCI.COM

Gucci Fall 2015 Campaign by Glen Luchford

IMAGE: GUCCI.COM

Be sure to check out Gucci’s full campaign inside the thread here.

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The Buzz Latest News

Megan Gale to Launch Homewares Collection

 

A photo posted by Megan Gale (@megankgale) on

Model, actress, mum and brand ambassador Megan Gale can now add homewares designer to her impressive resume. The 39-year-old announced her new venture on Instagram this morning.

The mother-of-one has been working on her homewares label, MG Australia, for the past 18 months, but has dreamed of the design project for a while now. “I’ve wanted to create a Collection like this for some time and I’m super proud of the end result,” she explained on Instagram.

Megan believes the quality is “exceptional” and “luxurious” while also being “reasonably priced”, which make sense as it will be stocked exclusively at Target come September.

Congrats, Megan!

The Buzz Latest News

Is Madonna Throwing Shade at Taylor Swift with a Copycat Music Video?

 

A photo posted by Madonna (@madonna) on

If you’re one of the 204 million people who have watched Taylor Swift’s “Bad Blood” music video, featuring approximately 2,508 celebs with a side of shade thrown Katy Perry‘s way, you’ll agree that Madonna’s latest project is a serious, and not so sly, dig at T-Swizzle.

Her Madge-sty announced she is “werking” on a new music video, suitably called “Bitch, I’m Madonna”, on Instagram last night, showing up Tay with a cameo lineup including Rita Ora, Miley Cyrus, Beyoncé, and, you guessed it, Katy. 

Mimicking Tay’s Kendrick Lamar “Bad Blood” remix, Madonna’s new tune will feature Nicki Minaj. On her Instagram announcement Madonna wrote, “Video coming soon! Just tryin to make it perfect for all of you.” She continued, “We are hard werking bitches! #bitchimmadonna.” (more…)

The Buzz Forum Buzz

Stuart Weitzman Brings Back Gisele Bündchen for Uninspired Fall 2015 Campaign (Forum Buzz)

As reported on our forums back in April, Gisele Bündchen shot the Stuart Weitzman Fall 2015 campaign in Los Angeles and the finished result has finally dropped. Photographed by Mario Testino, once again, the Brazilian bombshell models Weitzman’s 28-inch thigh-high boots in the exact same setup as last season and the season before that — only this time, fully clothed. Isn’t it time to switch it up a notch?

Stuart Weitzman Fall 2015 Ad Campaign Gisele Bundchen by Mario Testino

IMAGE: WWD.COM

Our forum members are sure rooting for something new. “Gisele + Testino = ZZzzzzz,” wrote a bored thatsfierce the moment the image struck, unwilling to set us off on a positive note.

“Boring zzzZZZzzZZ,” responded GIVENCHYlover and Creative in agreement.

Sharing the same sentiments was KissMiss: “Okay, I am officially over and sick of Gisele… not only does this look stupid, it also feels like she stopped trying…”

MON was left majorly underwhelmed, too. “It looks awkward. For a preview image, this doesn’t invite me and spark my interest at all,” he complained.

“Super awkward pose. And it looks like the face was Photoshopped from a different shot,” noticed orchidee, unafraid to tell it like it is.

In addition, gossiping was finding it hard to distinguish between the seasons. “Couldn’t tell what season this is from seen it so many times,” she ranted.

Eager to see more or are you totally over this combination? Join the conversation here.

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