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No Surprise Here: Rihanna Named America’s Most Marketable Celebrity

Bitch better have her endorsement money! Rihanna sells out every product she promotes from Puma sneakers to sheer furry socks. With her proven record of driving sales, we’re not surprised to learn a study by The NPD Group named her the most marketable celebrity in America. Bow down. 

After assessing 1,000 celebrities and 2,500 brands using the Brandlink database, the study confirmed that Rihanna is the strongest celebrity endorser, with Beyoncé coming in second and Usher and Ne-Yo tying for third. Rihanna’s score of 367, based on the number of brands she could strongly endorse, is three times higher than the average A-list celebrity including Angelina Jolie.

And if you think Rihanna can only sell MAC Cosmetics makeup and River Island clothes, you’re sadly mistaken. According to the study, the singer would even be a good spokesperson for the automotive company Jeep. We vaguely recall Rihanna riding around in a Jeep with Oprah in Barbados so this obviously makes perfect sense. 

[via Hype Beast]

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Reese Witherspoon Oozes Old Hollywood Glamour on Harper’s Bazaar (Forum Buzz)

Harper’s Bazaar sure has a thing for blondes lately, with Kate Hudson underwhelming greatly on the cover of the current double issue and Reese Witherspoon starring on its newest offering for February. Returning to the cover of the American fashion bible for the first time since 2007, Reese flashes an energetic smile and oozes Old Hollywood glamour with Rita Hayworth-esque waves, a red lip and a red dress from Michael Kors.

US Harper's Bazaar February 2016 : Reese Witherspoon by Alexi Lubomirski


Our forum members had pretty mixed reactions to Bazaar’s new cover. “It’s 2016, and we are STILL bombarded with Reese for over two decades now. Beyond sick of seeing her, Cate, Nicole and Charlize etc at this point, just sick of it!!! Bazaar needs a major, major change, it’s beyond a joke now, and the art direction is supremely dated!” Miss Dalloway ranted.

“Recycled actress and concept,” mocked kokobombon. (more…)

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Watch: Adele Covers Nicki Minaj and the Spice Girls in the Best Carpool Karaoke Session Yet

If there’s any celebrity we’d book for a session of carpool karaoke, it’s Adele. We spend our nights belting out her songs already (while sobbing and binge eating ice cream we should add). Why not invite her to our impassioned performance of “All I Ask” at the top of our lungs?

James Corden is living out our pop music dreams with a carpool karaoke segment featuring Adele last night. It’s safe to say the pop star’s singalong may be his best session yet (sorry, One Direction). Not only does Adele perform songs from her last two albums but she joins the The Late Late Show host for an epic rendition of Wannabe by the Spice Girls.

And who knew she could rap? Adele nails Nicki Minaj’s verse from Monster so convincingly that even Nicki Minaj was impressed. She tweeted “Pull thru [sic], QUEEN!!!!! #Adele #Monster the attitude & fingers to match. #Oh #Ok #Iconic.” 

Of course, Corden didn’t pass up the opportunity for a well-timed Hello joke, a nod to the first single from Adele’s record-breaking album. He starts the session by speaking her famous lyrics into the phone: “Hello, it’s me. I was wondering after all these years if you’d like to meet.” Nailed it.

Watch all the magic unfold above. 

[via Us Weekly]

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Kylie Jenner Asks Fans to Name Her New Lip Kit, Hilarity Ensues

Back when Kylie Jenner’s lip kit first sold out, the reality star promised to release new shades in 2016. She’s making good on her pledge with a new kit debuting on Valentine’s Day. 

Exhausted from the mental strain of naming her last three kits (Dolce K, Candy K and True Brown K), Kylie asked her fans to come up with a moniker for the new pink color. They immediately flooded her Instagram page with name suggestions that either sounded like a Disney character (“Princess K”) or were too vulgar to print.   (more…)

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ELLE’s 5 Covers for Its Annual Women in TV Issue Receive Rave Reviews (Forum Buzz)

ELLE did a fabulous job with Rooney Mara last month as our forums showed the cover a ton of praise. The magazine appears to continue its mini wave of success with the February issue after unveiling five covers featuring five of TV’s hottest stars. For ELLE‘s annual Women in TV Issue, the title photographed Priyanka Chopra, Viola Davis, Olivia Wilde and Julia Louis-Dreyfus along with Golden Globe winner Taraji P. Henson.

US Elle February 2016 : The Women In TV Issue


One cover in particular seemed to reign supreme. “Priyanka’s giving me sexy and deranged all at once but I love it. She’s like the sexiest person in the insane asylum waking up in the morning,” said A.D.C.

“Stunning. She looks like she’s about to lose her mind but still manages to look so damn good!” MON shared in agreement. (more…)

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Carine Roitfeld Dressed 20 Models in Yeezy for ‘CR Fashion Book’


Backstage @givenchyofficial @riccardotisci17

A photo posted by Carine Roitfeld (@carineroitfeld) on

Critics famously panned Kanye West’s fashion line (Cathy Horyn even said it proves “[Kanye] can’t be taken seriously as a designer”) but at least one fashion insider is a fan of Yeezy: Carine Roitfeld. The former French Vogue editor dressed 20 models in Yeezy Season 2 for CR Fashion Book.

Three separate volumes of CR Fashion Book will hit newsstands on February 25: CR Fashion Book issue 8, CR Men’s Book issue 2 and CR GIRLS 2016. The third volume, CR GIRLS 2016, will star 20 American models “of the moment.” Roitfeld has yet to reveal which models will be featured but we do know they’ll be photographed by Sante D’Orazio. Models will don Gianvito Rossi shoes to complement their Yeezy duds.

“For me, no model was more iconic than Christie Brinkley with her white teeth and blonde hair, and her image was so compelling that it set a new beauty standard,” Roitfeld told WWD. “Now suddenly in 2016, we see the comeback of the American girl, and I find myself so excited by this new generation of stars.”

Who wants to bet that Kendall makes an appearance, dressed in one of her brother-in-law’s hole-filled sweatshirts? Pick up all three volumes of CR Fashion Book when they hit newsstands.

[via WWD]