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Suki Waterhouse in New Superga campaign

Suki Waterhouse has made herself a household and billboard name fast and furiously in the last year, bagging a Burberry campaign, a Hollywood A-lister Bradley Cooper for a boyfriend, as well as posing for H&M and Sass & Bide. Now she is stepping into the footsteps of the likes of Alexa Chung as the new face of Superga trainers.

Suki Waterhouse in new Superga campaign

(all images: Superga)

The theme of the campaign is based around what is arguably Italy’s greatest secret, ‘Sprezzatura’, the art of looking good without trying. The Italian footwear brand has teamed up with the 22-year-old British model for its Summer 2014 collection, a woman who truly encompasses sprezzatura as well as the young, fresh appeal the casual shoes have at the moment.

If you’re looking to try and create this style yourself, take a few tips from Superga: "Sprezzatura encompasses a certain nonchalance; an effortlessly casual grace that Italian fashion does best. Easily described as an artful dishevelment, the style needs not boast the thought and concept that has created an outfit, instead lending a modern interpretation to a timeless notion." Well that sounds nice and easy.

Suki Waterhouse in Summer 2014 Superga campaign

Suki definitely masters Italian laid-back luxury in the images we have seen as she poses nonchalantly by the pool in a cotton jersey mini dress and leopard print sneakers. Her dark eyes and golden tousled hair look effortless in another shot as she stands over a classic red and ivory scooter in a polka dot tea dress, making us want to take a decadent holiday as we shop for new trainers.

Suki Waterhouse in Summer 2014 Superga campaign

The Buzz Latest News

IMG Announces Straight-Off-the-Runway Shopping at MBFWA

MBFWA boutique

It’s no longer just buyers who are given first dibs on the seasonal collections. It’s not uncommon to see influential bloggers wearing the more street style baity pieces just days after a collection has left the runway, and it doesn’t take much longer to figure out which coats you’re already going to be sick of by the time they’re available in stores.

But what if you don’t have 100,000 followers on Instagram or a salary from Barneys? You can either sleep on the choice to fork out $900 for a new skirt, or you can get as impulsive as your credit card limit will allow on IMG and Mercedes-Benz Fashion Week Australia’s game-changing new digital boutique.

A first for the IMG family, the e-commerce component reflects fashion’s “see now, buy now” attitude by allowing consumers in Sydney to click on select pieces of designer collections as they’re live-streamed down the runway. Do it from the runway room at Carriageworks, from your CBD office, from as far away as New York City or Paris, or from your phone by tweeting “SHOPTHERUNWAY” to @MBFWBoutique in order to see all the pieces available at that time – so be the powers of the Internet. There will also be a pop-up store in the Hub for people who want to see what the pieces look like on people who aren’t 16 years old and six feet tall.

“The initiative helps convert consumer interest into commercial outcomes for our designers, and provides an added value and measurable benefit of staging their MBFW show,” claims Catherine Bennett, SVP and Managing Director of IMG Fashion Events and Properties. “As IMG Fashion’s global offerings evolve, it’s important to us that we continue to provide designers with the necessary tools to reach the industry and to also engage the customer in the early stages of a collection’s lifespan.”

Is it an initiative we’ll see tested out at fashion month this September? Don’t count on scoring any new-season Céline that way, but for smaller designers, the financial benefits could make the decision to hold a runway show a not completely foolish one.

So far you can shop from designers including Phoenix Keating, Leroy Nguyen, Kahlo, Ginger & Smart and Jayson Brunsdon, with more being added by the hour. 

The Buzz Latest News

Liberty x Nike Team Up (Again) on a Fantastic Printed Activewear Collaboration

The iconic Liberty department store has been situated in the heart of London since 1875, and to this day, it’s still regarded amongst the best of shopping destinations, offering a mix of innovative and eclectic designs. Everybody who knows Liberty also knows that they are renowned for their prints, which not only encompass its heritage but at the same time, incorporate just the right amount of cutting edge avant-garde influences.

tfs shoe 1

In its time, Liberty has participated in a number of collaborations — perhaps the most unexpected one was with Nike. And that partnership was so successful that the two brands have teamed up once again.

Doing what it does best, Liberty transformed a selection of Nike’s most celebrated styles of footwear and apparel in notable archive prints Lora (the original design based on William Morris’ 1970s Willow pattern), Anoosha (a 1930s blossom and bell flower print) and Crown (which was influenced by a combination of Liberty’s paisley fabrics).

If your New Year’s resolution of hitting the gym is starting to seem like a distant memory, then maybe the Liberty x Nike collection is just the incentive you need to kickstart your regime once again. With prices varying from around £55 upwards, these printed pieces are the perfect way to mix some style in with your gymwear staples.

Images: Liberty

The Buzz Latest News

25-Year-Old Peaches Geldof Found Dead at Home

Peaches Geldof with pinup makeup in a leather jacket

Image: Lia Toby/

25-year-old Peaches Geldof was found dead at her home in Kent at 1:35 PM today, leaving behind a husband (Thomas Cohen, lead singer of rock band S.C.U.M) and two young sons. The model, journalist and television personality was the daughter of Paula Yates, the late TV presenter, and legendary activist folk singer Bob Geldof.

In a statement confirming her death, her father wrote: "We are beyond pain. She was the wildest, funniest, cleverest, wittiest and the most bonkers of all of us…What a beautiful child. How is this possible that we will not see her again? How is that bearable?"

Police have provided no details into her death, saying it is currently being treated as "unexplained and sudden."

[Peaches Geldof dies aged 25 — BBC / Model and socialite Peaches Geldof is found dead at her home aged 25 - DailyMail]

The Buzz Latest News

Link Buzz: Gloria Steinem Receives the DVF Lifetime Achievement Award; Vogue’s Guide to Prison Dressing

Gloria Steinem and Diane Von Furstenberg in 1988

Gloria Steinem and Diane Von Furstenberg in 1988 / Image: Getty

  • For her 80th birthday, Gloria Steinem got a Lifetime Achievement Award from longtime friend Diane Von Furtsenberg. Related, somehow: Anne Hathaway was possibly conceived in a DVF wrap-dress, according to Tina Brown. [TheCut]
  • Nicola Formichetti admits that he owes it all (with regards to his splashy fame, not fashion career) to Lady Gaga. [The Independent]
  • Need an umbrella? [FabSugar]
  • Rebecca Minkoff lives in DUMBO, where she makes beautiful food for her beautiful family. Seems ok. [The New Potato]
  • Umm, British Vogue took the title of the Netflix show, Orange is the New Black, literally. The glossy ran a feature on prison-inspired dressing, which apparently means wearing pricy orange clothing from head-to-toe. Guyysss. No. [Racked]

The Buzz Gossip and News

Secret’s Out? Chanel Iman Is ‘Secretly Engaged’ to A$AP Rocky

chanel iman posing with asap rocky


From today's Page Six

"Top model Chanel Iman is secretly engaged to rapper A$AP Rocky, sources exclusively tell Page Six.

We are told that while she happily accepted his proposal, the pair are keeping it quiet for the moment."

Very news. I know that the above seems like an irrefutable, iron-clad report, but it appears that Page Six still has some lingering doubts as to Chanel Iman's engagement status. According to the tabloid, the model was seen without an engagement ring at an event celebrating the 90th anniversary of Montblanc's Meisterstück line of pens at New York City's Guastavino’s. 

Related: Joan Smalls, Chanel Iman and Jourdan Dunn Star in Today’s Inevitable Beyoncé Post

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