You would think that Chanel would have quite an active Instagram account considering its creative director Karl Lagerfeld is a champion of everything tech, new and now. Nope — the label has been late to the Instagram party, but it’s all good because it’s finally arrived. Chanel activated an Instagram account, filling it with photos of last night’s fete for the brand’s Chanel No. 5 campaign, directed by Baz Luhrmann and starring Gisele Bündchen.
Caroline de Maigret and Gisele Bündchen at the #CHANELN5 event in New York. #THEONETHATIWANT
Like most parties you weren’t invited to, the affair looked pretty fabulous. The ultra-fancy crowd included Gisele, Karlie Kloss, Binx Walton, Soo Joo Park, Leigh Lezark, Harley Viera-Newton, Derek Blasberg and several others. Of course, Karl and Anna Wintour had to stop and pose with the man of the night, Baz, who was serving some serious face as he posed with two of the industry’s power players.
Karl Lagerfeld, Anna Wintour, and Baz Luhrmann at the #CHANELN5 event in New York. #THEONETHATIWANT (Photo by Caroline de Maigret)
It was definitely a great way for Chanel to delve into the world of Instagram, and we’re sure its followers are just thrilled that the brand has finally decided to post some images.
Below, a few highlights from Chanel’s new, active IG. (more…)