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Celebrity Fragrances Are on the Decline

lady gaga fragrance

Image: WENN

It seems every other day a celebrity announces the launch of some fragrance, and with everybody and their mom shilling out sometimes multiple scents, one has to wonder who the heck is buying all these fragrances anyway? Well, according to Fortune, not that many people – at least not anymore. It seems celebrity fragrances are finally starting to fall out of fashion.

Big brands like Elizabeth Arden are suffering from losses and they blame celebrity fragrances for the downturn. As Coty’s Chairman Bart Becht told Wall Street analysts, “The mass fragrance part, in particular on the celebrity side in the U.S., is in decline.” Since 2000, sales in the mass fragrance market has decreased to $600 million – which is half of what it used to be worth. Part of the reason why sales in the celebrity fragrance market aren’t doing so well is that these fragrances aren’t usually particularly high-end. Beyoncé can release as many versions of her Heat scent as she likes, but if you’re able to shop for a fragrance at the drugstore, chances are you’re not going to associate it with luxury. On the other hand, you’d be hard-pressed to find a bottle of Stella by Stella McCartney at your local Rite Aid and it is that kind of positioning that reads high-end, and thus more credible to consumers. Fortune also notes that many celeb fragrances appeal to younger customers who, unfortunately, have short attention spans. 

But besides that, let’s be real: there are simply too many celebrity fragrances and it always seems like more of a money grab than an actual love and commitment to the craft when a celebrity announces they’re releasing a new scent. While high-end fragrances seem to fit into the overall feel of a luxury brand, chances are if you’re buying a bottle of Katy Perry‘s Killer Queen Eau de Parfum, you’re doing it because you’re a fan of Katy Perry and not because you’re looking for a high-quality scent to carry you from day to night.

As for us, we’ll stick to our Tom Ford Neroli Portofino and Narciso Rodriguez for Her.

[via Fortune]

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ALDA Models Sends Out Empowering Body Image Message for Icelandic Glamour

The May covers proved positive for the subject of racial diversity as Liya Kebede fronted Vogue Paris, Kayla Scott scored Vogue Italia while Binx Walton starred on Vogue Spain. This month hasn’t, however, been all that motivational toward body image after an advert caused a worldwide stir shaming the bodies of the average women. Thankfully, the Icelandic edition of Glamour comes to the rescue with its empowering 8-paged spread featuring a strong and positive body-image message inside its May 2015 issue.

Alda Models Bare All For Iceland Glamour's May 2015 edition


ALDA models (a group which passionately represents beauty and body shape without boundaries) Ashley Graham, Danielle Redman, Inga Eiriksdottir, Julie Henderson and Marquita Pring (each signed with IMG Models) reveal their true selves for photographer Silja Magg who captured a selection of inspirational photos, with makeup artist Tinna Empera at hand to tend to the ladies’ complexions. The portfolio is now circulating the internet while sending out a healthy, positive and powerful message to women to celebrate the skin they’re in. Kudos!

Alda Models Bare All For Iceland Glamour's May 2015 edition


We’re sure to be seeing even more of these ladies in the very near future, so stay tuned!

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Hate Fitting Rooms? Halsbrook Now Lets You Try on Designer Brands at Home

image: Halsbrook

image: Halsbrook

Let’s get real: Nobody likes fitting rooms. They’re cramped, they smell like feet and have the harshest lighting known to man. So, what if we told you that you can skip all that rigamarole and order clothes to try on at home without actually being required to buy them? That’s what Halsbrook has in mind. The online luxury retailer is now offering a try-before-you-buy program called Halsbrook on Approval that lets customers explore high-priced designer goods from the comfort of their living room. 

“We believe lowering these barriers will make the online shopping experience even more relatable to our customers’ values and lifestyle,” said Halsbrook founder and CEO Halsey Schroeder in an official statement.

The new program is modeled after the exclusive service that many luxury department stores offer their VIP clientele. But the beauty of Halsbrook on Approval is that you don’t have to subscribe to anything or spend a certain amount of money. You just select up to three items you want to try on and a temporary credit card hold of $1 will be placed on each item. Once you receive the merchandise, you have up to five days to try everything on and return what doesn’t work. That’s it. No gimmicks or tricks. Can we get an amen?

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‘Overexposed’ Taylor Swift Raises Her Guitar for ELLE’s June 2015 Cover (Forum Buzz)

Just as forum members thought they’d seen the back of her for a minute, Taylor Swift rocks it out on the cover of ELLE‘s June issue. Photographed by Michael Thompson, the ‘Shake It Off’ singer poses before a dull grey background wearing a sequin-embroidered bodysuit teamed with a pair of red contrasting boots, all from Christian Dior Haute Couture. Unfortunately, the styling has failed to sit well with us and we’re left more than unimpressed.

US Elle June 2015 Taylor Swift by Michael Thompson


“Not remotely interested in this cover, she is reaching Rihanna level of overexposure in my book, and it’s just tiring!” complained Miss Dalloway the moment the cover surfaced.

Echoing the same sentiments was RanThe: “Taylor Swift is tired and I’m tired of seeing her everywhere. She is overexposed just like Rihanna, but the only difference is Rihanna always brings something different to the shoots. Taylor always looks the same.”

SallyAlbright agreed and was quick to share, “I am so so so sick of Taylor Swift. I’m not a fan to begin with, but she is on another level of overexposure at this point.”

“I love Taylor, but this cover is all sorts of awful! I don’t like the way she’s posed, and the outfit she has on isn’t flattering,” said Handbag Queen.

Also finding the styling unattractive was phungnam96: “The cover is so wrong in many ways: the styling, the pose, the guitar.”

“I like Taylor’s most recent album and I think she’s very pretty, she has been everywhere recently but I quite like this cover. It’s a little cheesy but I don’t mind, at least it’s something a bit different for them and I like seeing a full body shot,” responded LastNight.

Await more from Taylor’s ELLE cover shoot and add your own two cents here.

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Manicurists Are Getting Sick from the Chemicals They Use to Make Our Nails Pretty


Image: Getty

If the New York Times exposé on the sweatshop-like working conditions manicurists go through in New York wasn’t depressing enough, part two of the story, which was published today is equally as alarming. Besides the unfair and dubious labor practices of salon owners, workers are also gambling with their health to make sure your nails are “on fleek.” The chemicals manicurists use day in and day out, particularly dibutyl phthalate, toluene and formaldehyde could be the reason for all the adverse health side-effects that many manicurists suffer.

While health issues like breathing problems, skin conditions, miscarriages, children born with disabilities and even cancer seem to pop up for this segment of the workforce, there is little research on how the chemicals are actually affecting manicurists. But their health issues are hard to ignore. As Flushing, Queens doctor Charles Hwu told the Times, his patients, “come in usually with breathing problems, some symptoms similar to an allergy, and also asthma symptoms — they cannot breathe. Judging from the symptoms with these women, it seems that they are either smokers, secondhand smokers or asthma patients, but they are none of the above. They work for nail salons.” One manicurist, after 20 years in the game, barely had any fingerprints left thanks to years of handling corrosive chemicals.

One woman, who spent a lot of her day breathing in acrylic powder developed a lung disease called sarcoidosis. Other manicurists around the country report respiratory and skin conditions. “A number of studies have also found that cosmetologists — a group that includes manicurists, as well as hairdressers and makeup artists — have elevated rates of death from Hodgkin’s disease, of low birth-weight babies and of multiple myeloma, a form of cancer,” the Times report said.

Much like the labor practices of the industry in New York, the national cosmetics industry is also not very regulated. “The federal law that regulates cosmetics safety, which is more than 75 years old, does not require companies to share safety information with the Food and Drug Administration. The law bans ingredients harmful to users, but it contains no provisions for the agency to evaluate the effects of the chemicals before they are put on shelves.”

So not only are New York manicurists forced to endure low pay, racist and dubious labor practices, but they are also getting sick because of it – as are manicurists around the country. A $40 dollar a day pay rate already doesn’t seem worth the hours many manicurists put in, but when you add on the health issues associated with the business, it seems even less worth the trouble, though plenty of manicurists, many of whom are immigrants, have trouble finding other jobs. We can only hope that by uncovering these issues, both the cosmetics industry and the government will take steps to reform the system, and make sure that manicurists are not only treated fairly but aren’t getting sick because of their jobs. 

[via NYT]  

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Kris Jenner Says Her Family’s Overexposure Doesn’t Mean They’re ‘Greedy’

Kris Jenner Met Gala

Image: WENN

The Kardashian-Jenner family has become a media phenomenon thanks in huge part to the managerial savviness of the family matriarch, Kris Jenner. Jenner has managed her ex-husband Bruce and six biological children into tremendous success, and though one can argue that the clan itself has become in many ways unseemingly overexposed, in a way, that’s what the Kardashian-Jenner brand is all about.

The New York Times just published a fascinating profile of Kris Jenner, outlining how she made the entire media and cultural frenzy over her family possible. To maintain that, it’s important that the moves the family members make are documented, edited and broadcasted for our consumption. “All the family has to do to be successful is to opt in to the very public experience of living,” Graeme Mitchell writes. “They have to share their secrets, broadcast their doctor’s appointments, admit that their whim of a marriage was a terrible idea, ugly-cry when they remember their father, let the cameras roll as they emote jealousy or anger or confusion or humiliation. If they do all this, the family business thrives.”

Part of that thriving business also includes the several endorsements, product lines and deals. It seems with all the promotions the Kardashian-Jenners do – be it for hair extensions, mobile apps, clothing lines, hair and beauty ranges – the family is simply looking to have a foothold in absolutely everything.

But Jenner says that the ubiquity of her family and her work helping them get their names out there has more to do with her brood’s hardworking nature, as opposed to a lust for money. “It doesn’t mean that we’re always looking for more or that we’re greedy,” she said. “There’s a lot of people that have great ideas and dreams and whatnot, but unless you’re willing to work really, really hard, and work for what you want, it’s never going to happen. And that’s what’s so great about the girls. It’s all about their work ethic.”

 [via NYT]

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