Calvin Klein wants its next ad series to go viral. Riffing on the personalize method that made the Straight Outta Compton meme a hit, Calvin Klein’s pushing the tagline “I ________ in #mycalvins” and asking their famous spokespeople to fill it in. It’s the sexiest game of Mad Libs ever.
Of course, the nudity helps too. Justin Bieber declared he wants to “flaunt” in his Calvins, posing in black underwear by a naked statue, Zoolander-style. (more…)
Ben Stiller is Down Under promoting the sure-to-be-frothed-over Zoolander 2 movie hitting cinemas this Feb, and while he may have (gracefully) aged a few, the actor has still got the Blue Steel thing down pat.
If his recent Vogue cover shoot and addition to Mario Testino’s Towel Series wasn’t enough to prove that Ben’s iconic character Derek Zoolander has still very much got it, he also stopped by The Project last night, January 26, to put the panel’s Waleed Aly’s posing game to shame.
Watch the pair have a Blue Steel off in the video below, and be sure to set Waleed’s efforts as your screensaver. We’re not getting over this anytime soon.
Zoolander 2 hits Australian cinemas on February 11, 2016. Until then, you can watch the trailer here.
On Christmas morning in 2011, Madonna Badger lost her three young daughters and her parents to a tragic house fire. It was an unthinkable ordeal that received national attention. Today, she’s honoring their memory with her #WomenNotObjects campaign, underscoring the harm inflicted on a young woman’s self-esteem when she’s bombarded with sexist ads.
Her three-minute video, “We Are #WomenNotObjects,” garnered over 100,000 Youtube views in less than a month. It shows a montage of provocative ads that she discovered searching the Internet with the simple phrase, “objectification of women.”
A successful ad executive herself, Badger recognizes she has contributed to the problem. “If I said I never did it, I would be a liar,” she admits, noting that she helped produce Kate Moss’ famous Calvin Klein ads in the 90s. Her company, Badgers and Winters Group, will no longer create ads that objectify women. “I love my job but I don’t want to do it if it hurts anyone,” she said. Badger has also sworn off airbrushing models “to the point of perfection.”
Badger hopes her campaign will have a lasting impact and industry leaders are already taking notice. The United Nations organization, UN Women, even shared the video with its 860,000 Twitter followers. Here’s hoping other ad agencies will follow her lead.
Vogue Japan just seems to be going from bad to worse and 2016 is starting to look very bleak for the magazine. Now three issues in and still failing to deliver the goods, Japanese Vogue‘s March cover has once again dropped early and features Fernanda Ly. The current muse of Nicolas Ghesquière was shot wearing head-to-toe Louis Vuitton by photographer Ezra Petronio for the cover, which looks as if it was taken backstage — and our forums weren’t afraid to call the publication out.
Our forums were far from impressed. “So tired of seeing Fernanda in this kind of styling. As if she’s not capable of doing something else,” stated anlabe32 the second the cover came to light.
Sharing the same sentiments was Benn98: “The actual shot does look like a Louis Vuitton outtake. She always looks the same, same expression, pink hair and styling. I’m already bored.”
“What? This looks HORRIBLE!! Cheap, insipid, outtake worthy image. You can’t give me this for March!!!” Miss Dalloway screamed in dismay.
GivenchyHomme wasn’t buying it either, declaring, “This looks like it was shot backstage and I won’t be surprised if it actually was.”
The lingerie industry isn’t exactly a paragon of diversity. Everyone from plus-size icon Tess Holliday to androgynous model Rain Dove speaks out about the lack of inclusion from leading intimates brand Victoria’s Secret. But fortunately, not every innerwear company promotes limited standards of beauty. Aerie is one of the few loungewear brands committed to authentic and empowering portrayals of women in advertising, sharing unretouched photos in ads as part of its #AerieReal campaign since 2014. This year, the star of its unedited photos is none other than size 12 model Barbie Ferreira.
The social media maven, who calls herself the “Queen of In-Between,” is featured in Aerie’s swimwear campaign images and video. Ferreira loved the idea of unretouched images. “Not being retouched in the images is something that’s really important to me,” the Wilhelmina model said in a behind-the-scenes clip. “Knowing that that’s what I look like without anyone’s perception of what my body needs to look like. The world needs more women who are so strong.” (more…)
Of course, the images became an instant hit. “Wow, stunning!! Lindbergh ditched the usual suspects (Naomi/Christy/Linda et al) and suddenly it looks so fresh. I’ve never seen Stella look this good, and Eva reminds me somewhat of Charlotte Rampling,” raved Benn98.
“Amazing cast. And those clothes are perfection,” applauded narcyza. (more…)