It was well-documented back in June that Kate Moss was shooting an advertising campaign for Gucci and now our forums have an exclusive preview of the campaign. Lensed by Mert Alas and Marcus Piggott, the first images show the British model in paparazzi-style photos donning ready-to-wear, leather goods and eyewear from the Italian fashion house. It’s not yet confirmed as to what the campaign is for, but rumors speculate Frida Giannini, Gucci’s creative director, tapped Kate for the brand’s “Jackie” handbag ads, which are set to be released after the mainline Fall 2014 fashion spots.
IMAGE CREDIT: INSTAGRAM/EVANNIS_MA VIA TFS FORUMS
Our forum members aren’t so enamored by the previews. “This is supposed to SELL the Jackie bag? You see a clear shot of it a total of…..ZERO times. And the third shot you only see the HANDLE! Kate isn’t a Gucci Girl. She doesn’t even go here,” commented Kite.
“That 4th shot…seriously? It looks like a paparazzi photo. The art direction is terrible,” wrote orchidee.
Another member left underwhelmed was tigerrogue: “Every element of this campaign has seen better days, from the design of the Jackie, to the styling, to how Kate looks in each shot. It all seems so tired and mundane. When I saw the title of this thread, what I saw in my mind’s eye was not what I got.”
“What are they thinking? They can’t make a good campaign to save their life. This does not look luxurious nor expensive,” proclaimed gazebo.
Are you a fan of the campaign via the previews thus far? See inside the thread for more images and share your own opinion here.
Another glossy has fallen victim to the online takeover. Shop Til You Drop mag (which only recently went from a monthly to fortnightly frequency) will now only print four issues a year in its new bid to focus online. The magazine will still produce an online edition once every two weeks, with the print issue sticking around to support this new online direction.
Staff of our favourite all-things-shopping mag will face redundancy or redeployment as a result, with the new digital version of the magazine relying mainly on freelancers. Only a select few of Shop Til You Drop staff will cross over with the new development, but the changes will apparently not take place for another month.
The new digital focus comes after the magazine’s online counterpart relaunched earlier this year. Since German media giant Bauer Media bought out ACP Magazines in late 2012, many other changes have taken place, like fashion glossies Grazia and Madison closing, and ELLE Australia’s launch.
Irina Shayk is slowly but steadily accumulating a number of Vogue covers. This month marks the Russian beauty’s fourth, as she scores the August 2014 cover of Brazilian Vogue. Photographed by Giampaolo Sgura (who also shot Irina for Vogue Spain’s November 2013 cover), the 28-year-old Hercules star is captured reclining on a wooden deck chair with bronzed skin wearing a gold top and contrasting shorts for the shoot, which took place in the Hamptons.
IMAGE CREDIT: FASHIONGONEROGUE.COM VIA TFS FORUMS
Members of our forums can hardly recognize Irina. “Awful… too much shopping and I don’t like the styling or the pose,” wrote DanceFashionista.
“Oh dear… she doesn’t look herself… they elongated her face in Photoshop too much…” agreed MyFavorite.
Sharing their sentiments was narcyza who added: “Is it Irina? She looks like [a] monster.”
“I can honestly not recognize her, the Photoshop on her face is simply horrendous. She is a beautiful girl to begin with and she certainly does not need any Photoshop whatsoever,” proclaimed [Piece Of Me].
MoniqValentino also questioned the amount of post-production and wrote, “Horrible Photoshop…she looks like [a] plastic doll here…”
So, I think we can assume our feisty forum members don’t agree with the amount of evident airbrushing. Feel free to join the discussion and check out a preview of Irina’s cover story inside the thread here.
Image: Getty Images
The market of celebrity lifestyle sites is fast becoming oversaturated–but not without the help of Reese Witherspoon, who is the latest blonde actress to announce that her burgeoning brand finally has a name. Ladies and gents, prepare yourselves for Draper James, the actress’ forthcoming lifestyle venture.
The site will shill things like lingerie, kitchenware, homewares, stationery, clothes and accessories–even items for babies. But unlike Draper James’ celeb-backed counterparts, Blake Lively‘s Preserve and Gwyneth Paltrow‘s Goop, Witherspoon also plans to have a brick-and-mortar location for her site, due to open next year. Paltrow opened a pop-up shop for Goop back in early May (accounting for her marked absence at this year’s Met Gala…not that she was too jazzed about going this year anyway), but that only came six years after its launch. Looks like Witherspoon is coming out of the gate with big plans for domination.
And if you’re thinking that Mad Men had something to do with the name of the site, you would be mistaken. According to E! News, Witherspoon settled on Draper James as an ode to her grandparents and southern upbringing. Aww.
We’ll have to wait until 2015 before the launch, but it’ll certainly be a buzzy one, I think mostly because people will be curious to see how this site is different from Goop or Preserve. But in spite of their differences, all three are the same in that they’re providing already rich ladies with more pocket change.
A lot of us will be happy to see the back of our well-worn jeans come winter’s end, but Wrangler‘s new Spring 2014 collection might make us think twice about ditching our denim goods once the sun comes out to play. While denim is our go-to material over the colder months, Wrangler is here to remind us just how well summer denim goes down, with cut-off shorts and white denim for its latest range.
Shot by Darren MacDonald, model-of-the-moment Valerija Erokhina was tapped for Wrangler’s latest collection showcasing a modern twist on classic 70s styling. The women’s range tells a vintage-inspired story with floral halter crops, classic white playsuits and knit stripe T-shirt dresses pared back with the brand’s iconic denim pieces.
It’s effortless, natural, classic, sexy, and although it has a vintage feel, incredibly modern. The range has already started dropping in-store, just in time for Jeans for Genes Day this Friday. (more…)
We’ve discussed cultural appropriation here before, in great detail in fact, after H&M made the glaring error of stocking Native American headdresses. It’s a subject we keep circling, whether we’re discussing headdresses, bindis or even language, but now one Canadian music festival is putting an end to it all by banning the wearing of feathered headdresses at its event.
British Columbia’s Bass Coast Festival, which takes place on aboriginal ground no less, has issued a request that all festival-goers please leave their hipster war bonnets at home. You’ve probably already come across the news that’s reverberated across global media, where the majority of commentators have been applauding the festival’s stance. I’m in the same bracket, which is why in honour of Bass Coast’s landmark decision, I’m including some examples of hipster headpieces you can wear without causing offence, courtesy of made-in-Canada brand Headmistress.
Headmistress was founded by Toronto-based designer Jillian Wood, who prides herself on creating innovative accessories, ranging from flower clips and hippie bands to fur pieces made from upcycled vintage coats. Every piece is handmade and, more importantly, won’t cause offence as you shimmy and shake your way through summer. Let’s keep it PC people…
Clockwise from top left: Pink floral crown, $24; Red, white and blue floral crown, $24; Gray headband made with lightweight mesh, $17; Fiesta bouquet headband, $20; Peach and aqua feather clip, $15; Coral flower and feather headband, $19