Net-a-Porter is expanding its mobile presence with a new app launching soon that combines shopping and social media. The Net Set, coming to the iTunes App store May 13 will allow users to create a profile, “like” wares from the Net-a-Porter website and see what other users around the world are liking. You can also post your own images, for which the app will help you find “style matches,” or goods available at Net-a-Porter that are similar or related. It’s like making your own personal mood board come to life. Which, if you’re a shopping addict, could turn out to be a huge problem for your wallet!
The app will also allow you to follow, or as they say “admire” other users and keep up with their personal style. You can choose to browse incognito or offer up your picks to the opinions of your admirers. Brands will also have their own pages and in-app purchases, naturally will be available. The app boasts that it allows you to shop with “the most stylish people in the world” and will be available for iPhone, iPad and Apple Watch, with an Android launch date expected for the future.
So far, the Net Set community has 15,000 members who have already joined (thanks to beta testing) and now they’re opening it up to the rest of us through a web portal where you can request an invitation. It’s clear that Net-a-Porter is looking for an edge in the mobile market and this could certainly provide it. The company has been going through many changes, just recently announcing a merger with luxury e-tailer Yoox. It seems the group is trying to make some serious innovative moves in the mobile sector and this app could help the company solidify their footing in the mobile shopping market. There are already shopping apps with Instagram-esque formats like Spring, but the Net Set’s photo recognition feature, combined with the Net-a-Porter name could give the app an edge over its competitors.
[via Vogue, Wallpaper]
We admire a magazine that doesn’t take itself too seriously and we can always rely on Wonderland to provide us with fun, wacky and innovative covers. Katy Perry becomes the magazine’s Summer 2015 cover girl, starring on not one, but three unique collectable covers for the newly-unveiled issue. Photographed by Christian Oita, one cover in particular caught the attention of our forum members.
But which one? “Who approved those wigs? The first one has a horrible hairline! You can actually see that it’s a wig… not appealing for a magazine. Oh my goodness drag queens should teach them a lesson. You Photoshopped her face and didn’t even bother to make that hair seamless?” asked MON.
“The first one is horrible and the other two aren’t as bad,” added Nomar.
“The first one: Just so… Madonna/90s,” noticed phungnam96.
“You know what I hate about pop stars these days?! They never go away even when they’re in between albums,” slammed A.D.C.
Benn98 wasn’t showing enthusiasm, either. “Worse still, they’re terrible models! It wasn’t this bad with actresses. I don’t like any of these covers. There’s always something artificial about a Katy Perry cover, with the exception of Vogue and Rolling Stone. Here it’s the hair, layout and awful styling. Wonderland really needs to work on their art direction.”
Feeling the same way was thatsfierce: “Yikes. I hate the backgrounds, and the wigs… and everything.”
Do you like what you see? Drop us a comment inside the thread here.
The cult classic Mean Girls might soon be making its way to the stage for a musical, but that’s not all going on for the Tina Fey-penned comedy. According to Deadline, a spin-off of the 2004 flick is in the works – and this time it’s the moms, not the hormonal teenage girls, that will be going at it. Mean Moms, as it is expected to be called, follows a mother who is plucked from the down-home comforts of the idyllic small American town into the world of the wealthy suburbs – and its shady adult inhabitants.
The film is based off a book from Rosalind Wiseman, the same author whose tome Queen Bees and Wannabes inspired Mean Girls. The movie draws inspiration from Queen Bee Moms & Kingpin Dads: Dealing with the Parents, Teachers, Coaches, and Counselors Who Can Make — or Break — Your Child’s Future and word is that they are looking to recruit Jennifer Aniston for the film. Nothing is set in stone as Aniston is currently working on other projects this summer.
New Line Cinema has tapped Sean Anders to direct the film, which we expect to be filled with the kind of shade and underhandedness one can only find in a Real Housewives episode. In other words, this one could be really, really good.
Following in the footsteps of Blake Lively and Gwyneth Paltrow, Reese Witherspoon is the latest celebrity to enter the fashion and lifestyle market with her new venture Draper James. The actress is bringing her strong Southern sensibilities to the lifestyle and sportswear destination by capturing the ultra feminine, colorful and put-together aesthetic the South is known for. Roughly 70 percent of the Draper James collection is made in the United States and 40 percent of it is crafted in the South.
The apparel options are rife with pretty floral prints, eyelet and gingham. T-shirts, tote bags and accessories like iPhone cases broadcast Southern charm with phrases ending in “y’all” and a T-shirt that says simply “keep it pretty please.” Named after her maternal grandparents Dorothea Draper and William James Witherspoon, Draper James seems to be so much more than your average celebrity business ploy. Witherspoon’s aim with the site is to really expose people to Southern culture, how it has evolved over time, and how rich and exciting it is today.
“I hope that it sort of opens people’s eyes to how much the South has changed and to all of the cultural experiences happening there,” she told WWD. “We’re going to have City Guides but through my eyes, the places I love. We will have different Southern ambassadors that will show places to buy amazing Southern antique silver or where to find hand towels like their grandmothers had.”
The Draper James website also offers homewares from Southern shops, like cocktail napkins embroidered with southern sayings like “pleased as punch,” as well as throws and picture frames. Witherspoon also has a blog on the site where she plans to highlight Southern cities and “Southern style makers” like chefs, artists, designers and more.
Prices on the website range from $25 to $250 for jewelry, $50 to $400 for apparel, $14 to $400 for homewares and $40 to $325 for accessories.
[via WWD, Draper James]
Diane von Furstenberg has built her career on understanding women and living her life as an example that it is possible to have an illustrious career and still maintain that home/work balance. Von Furstenberg once told Victoria Beckham she never felt guilty being a working mother and it is a philosophy and mentality that the designer has infused into the office culture.
In an interview with Business of Fashion, DVF talks about how she accommodates working mothers at her business. “We have a flexible culture,” she said. “Some of the women who work for me are moms who have flexibility, so they might work from home on Fridays or come in and leave at different times based on their schedule.” Indeed, there are plenty of corporate environments that snub women due to their tendency to prioritize family commitments. As Forbes contributor Kathy Caprino writes, “Women are pushed aside regularly when they make their family priorities known or demand time off after having a child (and don’t kid yourself – this is a form discrimination to be sidelined for prioritizing time off for child bearing).” As a woman and a mother, DVF clearly understands the importance of having an enriching life in both the workplace and the home. While traditional corporate environments might marginalize women for their decision to be involved with their families, DVF allows women to work around it.
But still, the designer says she let it be known to her children that her job was still an important aspect of her life. “Very early on, I explained it to them — they went to school, I went to work. We each had our own obligations, our responsibilities and when we met at night, we would exchange our experiences.”
You’re already seeing her at your local newsstand covering W magazine‘s May issue and now Charlize Theron is plastered on U.K. ELLE. After W unfortunately missed the mark, ELLE successfully impresses with its surprisingly good June 2015 cover. The Mad Max: Fury Road actress sat for Bjarne Jonasson looking radiant and effortless (as per usual), sporting a purple jacket from Bottega Veneta.
“It’s beautiful. Charlize is Charlize and the purple is very summerish somehow,” Srdjan announced the minute the cover surfaced.
“Beautiful! It’s the first time ELLE stunned me after a long time. Charlize is undeniably beautiful! The color scheme makes the cover perfect for summer albeit the dead background,” approved MON soon after.
In agreement was ash92: “The newsstand cover is beautiful. I love that the purple pops out a little and the pastel masthead.”
“Now this is how you do the cover. Stunning, and she is unexpected for ELLE,” Miss Dalloway hailed, echoing everyone’s sentiments.
Emmanuelle also shared a positive attitude. “I like it too! The composition is quite simple, and this clean style is very elegant. I even like the purple jacket.”
“Very nice cover. For once,” admired gossiping.
The magazine has certainly won over our forum members. “Beautiful; but I’m very surprised she landed the cover of such a youth-centric edition of ELLE, personally. Also Rosie is in the movie, surprised they didn’t get her on the cover again!” wondered honeycombchild.
Are you a fan of ELLE‘s latest? Share your opinion here.