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IMG Announces Straight-Off-the-Runway Shopping at MBFWA

MBFWA boutique

It’s no longer just buyers who are given first dibs on the seasonal collections. It’s not uncommon to see influential bloggers wearing the more street style baity pieces just days after a collection has left the runway, and it doesn’t take much longer to figure out which coats you’re already going to be sick of by the time they’re available in stores.

But what if you don’t have 100,000 followers on Instagram or a salary from Barneys? You can either sleep on the choice to fork out $900 for a new skirt, or you can get as impulsive as your credit card limit will allow on IMG and Mercedes-Benz Fashion Week Australia’s game-changing new digital boutique.

A first for the IMG family, the e-commerce component reflects fashion’s “see now, buy now” attitude by allowing consumers in Sydney to click on select pieces of designer collections as they’re live-streamed down the runway. Do it from the runway room at Carriageworks, from your CBD office, from as far away as New York City or Paris, or from your phone by tweeting “SHOPTHERUNWAY” to @MBFWBoutique in order to see all the pieces available at that time – so be the powers of the Internet. There will also be a pop-up store in the Hub for people who want to see what the pieces look like on people who aren’t 16 years old and six feet tall.

“The initiative helps convert consumer interest into commercial outcomes for our designers, and provides an added value and measurable benefit of staging their MBFW show,” claims Catherine Bennett, SVP and Managing Director of IMG Fashion Events and Properties. “As IMG Fashion’s global offerings evolve, it’s important to us that we continue to provide designers with the necessary tools to reach the industry and to also engage the customer in the early stages of a collection’s lifespan.”

Is it an initiative we’ll see tested out at fashion month this September? Don’t count on scoring any new-season Céline that way, but for smaller designers, the financial benefits could make the decision to hold a runway show a not completely foolish one.

So far you can shop from designers including Phoenix Keating, Leroy Nguyen, Kahlo, Ginger & Smart and Jayson Brunsdon, with more being added by the hour. 

The Buzz Latest News

Liberty x Nike Team Up (Again) on a Fantastic Printed Activewear Collaboration

The iconic Liberty department store has been situated in the heart of London since 1875, and to this day, it’s still regarded amongst the best of shopping destinations, offering a mix of innovative and eclectic designs. Everybody who knows Liberty also knows that they are renowned for their prints, which not only encompass its heritage but at the same time, incorporate just the right amount of cutting edge avant-garde influences.

tfs shoe 1

In its time, Liberty has participated in a number of collaborations — perhaps the most unexpected one was with Nike. And that partnership was so successful that the two brands have teamed up once again.

Doing what it does best, Liberty transformed a selection of Nike’s most celebrated styles of footwear and apparel in notable archive prints Lora (the original design based on William Morris’ 1970s Willow pattern), Anoosha (a 1930s blossom and bell flower print) and Crown (which was influenced by a combination of Liberty’s paisley fabrics).

If your New Year’s resolution of hitting the gym is starting to seem like a distant memory, then maybe the Liberty x Nike collection is just the incentive you need to kickstart your regime once again. With prices varying from around £55 upwards, these printed pieces are the perfect way to mix some style in with your gymwear staples.

Images: Liberty

The Buzz Latest News

25-Year-Old Peaches Geldof Found Dead at Home

Peaches Geldof with pinup makeup in a leather jacket

Image: Lia Toby/WENN.com

25-year-old Peaches Geldof was found dead at her home in Kent at 1:35 PM today, leaving behind a husband (Thomas Cohen, lead singer of rock band S.C.U.M) and two young sons. The model, journalist and television personality was the daughter of Paula Yates, the late TV presenter, and legendary activist folk singer Bob Geldof.

In a statement confirming her death, her father wrote: "We are beyond pain. She was the wildest, funniest, cleverest, wittiest and the most bonkers of all of us…What a beautiful child. How is this possible that we will not see her again? How is that bearable?"

Police have provided no details into her death, saying it is currently being treated as "unexplained and sudden."

[Peaches Geldof dies aged 25 — BBC / Model and socialite Peaches Geldof is found dead at her home aged 25 - DailyMail]

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The Buzz Latest News

Link Buzz: Gloria Steinem Receives the DVF Lifetime Achievement Award; Vogue’s Guide to Prison Dressing

Gloria Steinem and Diane Von Furstenberg in 1988

Gloria Steinem and Diane Von Furstenberg in 1988 / Image: Getty

  • For her 80th birthday, Gloria Steinem got a Lifetime Achievement Award from longtime friend Diane Von Furtsenberg. Related, somehow: Anne Hathaway was possibly conceived in a DVF wrap-dress, according to Tina Brown. [TheCut]
     
  • Nicola Formichetti admits that he owes it all (with regards to his splashy fame, not fashion career) to Lady Gaga. [The Independent]
     
  • Need an umbrella? [FabSugar]
  • Rebecca Minkoff lives in DUMBO, where she makes beautiful food for her beautiful family. Seems ok. [The New Potato]
     
  • Umm, British Vogue took the title of the Netflix show, Orange is the New Black, literally. The glossy ran a feature on prison-inspired dressing, which apparently means wearing pricy orange clothing from head-to-toe. Guyysss. No. [Racked]

The Buzz Gossip and News

Secret’s Out? Chanel Iman Is ‘Secretly Engaged’ to A$AP Rocky

chanel iman posing with asap rocky

Image: WENN.com

From today's Page Six

"Top model Chanel Iman is secretly engaged to rapper A$AP Rocky, sources exclusively tell Page Six.

We are told that while she happily accepted his proposal, the pair are keeping it quiet for the moment."

Very news. I know that the above seems like an irrefutable, iron-clad report, but it appears that Page Six still has some lingering doubts as to Chanel Iman's engagement status. According to the tabloid, the model was seen without an engagement ring at an event celebrating the 90th anniversary of Montblanc's Meisterstück line of pens at New York City's Guastavino’s. 

Related: Joan Smalls, Chanel Iman and Jourdan Dunn Star in Today’s Inevitable Beyoncé Post

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How Soon Is Too Soon? Miley Cyrus Wears Fall 2014 Marc Jacobs Look for ELLE’s May Issue (Forum Buzz)

For its annual Women In Music Issue, ELLE enlisted the help of Miley Cyrus to move copies of the May 2014 issue. The American singer was photographed by Michael Thompson wearing a sequined tunic and matching flared pants by Marc Jacobs.

This certainly isn't the first time we've seen Miley on the cover of a fashion magazine. She's also covered Vogue Germany and US Harper's Bazaar.

mileycyrus-elle-article

IMAGE CREDIT: TEENINFONET.COM VIA TFS FORUMS

Members of theFashionSpot were quick to express their opinions. "I am so sick of her. For months we've been bombarded with her mug on the cover of everything. Enough!" commented Handbag Queen.

MyNameIs also shared the same negative sentiments: "She's the definition of try-hard these days. Everything here is so contrived from her facial expression to the pose to the styling."

Jal718 was not very pleased to see Miley and wrote, "Why???? She's a moron, will toss issue as soon as I get it."

Forum member Kite ignited an insightful discussion on the fact that a Fall runway look was pictured on the cover of one ELLE's Spring issues. "I'm so annoyed at the FW ensemble. Its the May Issue……sooner or later we will be in a Show and Shoot idea. WHAT happened to half the Spring collections and even the Pre-Fall?" he wrote.

"I'm aware magazines wish to be ahead of things and seen to be the first with everything, but I really wish they'd start to actually make their magazines fit the season. I love UK Harper's this month because the cover actually looks like it belongs in April. Who starts using FW on a May cover, out in April? It's utterly ridiculous," replied honeycombchild.

Be sure to check out the thread and join the discussion here.

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