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Barneys New York to Launch a Discount Site

If you like Barneys New York but think that wearing designer clothing's got nothing on eating real food for dinner every night, I'm here to be the bearer of great news: now you can have your quality clothes and eat food, too. 

The much-admired department store is launching an off-price website. "Off-price" can mean a lot of things, but in this case it means up to 75% off the retail price. Thumbs up, Barneys!

Piggybacking off the reputation of their legendary warehouse sale (which is coming up! Mark your calendar for February 14 to 24 at the Barneys on West 18th in Manhattan), Barneyswarehouse.com will go live on Monday. WWD reports that the retailer test-drove the concept for two weeks in August, and found it to be incredibly successful. "Synergies" and so on. 

The website will carry past-season pieces across several departments: womenswear, menswear, children's wear and home decor/furniture stuff from its Chelsea Passage line. Barneys expects this to be its highest-volume store, which — obviously. Lots of people would buy (in some cases, more) things from the high-end store if they could afford to; now they'll be able to afford it. I just hope the demand isn't so high that it becomes impossible to find quality pieces in stock. 

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Joan Smalls is a Vision in Black and White in Prabal Gurung’s Spring 2013 Ad Campaign (Forum Buzz)

Prabal Gurung Spring 2013 - Joan Smalls photographed by Daniel Jackson

There’s a reason (okay, many reasons) Joan Smalls is models.com’s reigning #1 model. She’s stunning, and she knows how to move and pose in a way that commands a photograph. All of these qualities are on full display in Prabal Gurung’s Spring 2013 ad campaign, which was styled by Tiina Laakkonen and photographed by Daniel Jackson.

“It’s quite powerful and beautiful,” hfgl described.

“This campaign looks spectacular,” fashionlover2001 posted. “The clothes look amazing on Joan and just pop out. Her poses are a hit and her face looks flawless.”

Prabal Gurung Spring 2013 - Joan Smalls photographed by Daniel JacksonPrabal Gurung Spring 2013 - Joan Smalls photographed by Daniel Jackson

Legolas wrote: “I looove the composition of each ad, the lighting and everything regarding art direction is perfect… Joan's poses are awesome and easy, she really is one of the best posers in the industry because she always makes the clothes look appealing, but I would have liked more diversity in her expressions. Looking at all of the images together, as a whole campaign, makes them appear redundant … but each of them work very well separately, and that's what really matters at the end.”

Legolas has a point about the redundant facial expression, but when it’s such a good face does it really matter? He was able to overlook the repetition, and so am I. I love how simple and striking each image is, and despite being in black and white, Joan makes the clothes come alive.

Prabal Gurung Spring 2013 - Joan Smalls photographed by Daniel Jackson

Images: vogue.co.uk 

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Natalie Portman’s Hair is Too Severe in the New Miss Dior Chérie Fragrance Ad (Forum Buzz)

Miss Dior Cherie Spring 2013 - Natalie PortmanNatalie Portman is still going strong as the face of Christian Dior's Miss Dior Chérie fragrance, but truth be told, the new ad for Spring 2013 leaves a little something to be desired. It’s not that the ad looks bad per se – the gimmicky oversized perfume bottle is par for the course and the Raf Simons–designed dress looks beautiful, but wouldn’t the structured gown have been complemented better by loose, flowing hair?

As the ad is, Natalie’s hair looks far too severe, and far too casual. Though it’s clear she’s sporting a ponytail, it almost takes a second to process that fact.

“Nice picture but I think she should let her hair down,” ChristyLeReveur commented. “She looks much older in a ponytail.”

Anlabe32 posted, “It doesn’t look finished. Something’s missing.”

What’s missing is any excitement about this perfume.

Image via the Fashion Spot forums. 

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Coco Rocha Takes Over Sass & Bide’s Digital Media Empire

With more social media experience than most people who Tweet, Tumbl, Facebook, Instagram and Pin to pay their rent, Coco Rocha has been tapped by Sass & Bide for a social media campaign to celebrate the launch of the brand's new e-boutique.

On Monday, the Aussie label surrendered all five of their social media passwords to the Canadian model until Friday, who will fill their feeds with self-styled images featuring pieces from their Autumn/Winter 2013 collection and make you as jealous of her composition skills and wardrobe as you are of her genetic code. With backdrops featuring ancient ruins and swan-filled lakes, the #selfies posted so far more closely resemble professionally-lensed lookbook outtakes.

It’s an incredibly shrewd move for Sass & Bide and shows they really know their market. The campaign bridges the gap between brand and audience without cheapening the product, and potentially paves the way for the future of designer collaborations. It’s not just #inspo you get either: Sass & Bide are also running a giveaway on their website where you can win a look from the campaign just by entering your contact details.

Follow the digital media merger using the hastag #cocotakesover.

 

 

Images: sassandbide.com

 

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Link Buzz: Dakota Fanning for Glamour; Erin Heatherton Doles Out Career Advice

  • If you ever have the opportunity to cover a fashion magazine, let Dakota Fanning be your guide. [AmyGrindhouse]
     
  • Want to know how to style in-between bangs? Duh, everyone wants to know that. [BellaSugar]
     
  • Selena Gomez did a fine job hosting a Nylon x Coach celebration dinner — except she forgot to wear pants. [FabSugar]
     
  • Erin Heatherton says the best way to pursue a career in fashion is to pay attention to fashion. Such wise words! [Fashionologie]
     
  • Rihanna says the best thing she could possibly say on the subject of Chris Brown: "Even if it's a mistake, it's my mistake."  [AnythingHollywood]
     
  • Cara Delevigne did a Shania Twain lip sync video because that's just a thing people do sometimes. [StyleBakeryTeen]

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I Know You Wanna Watch Kate Upton’s Super Bowl Ad

Unfortunately, Kate Upton is only appears in like three, maaaaybe four seconds of the Mercedes-Benz ad that's going to run this Sunday at the Super Bowl game. 

I'll forgive you if you don't take me at my word and want to verify by watching the video for yourself below. The automobile giant seemingly went nuts trying to publicize the fact that Upton would be featured in the commerical. They started hyping in November, pre-Thanksgiving. Forget "holiday season," this has been Kate-Upton-Super-Bowl-commercial-hype season. Last week, Mercedes-Benz even released a separate teaser for the ad (a commercial for a commercial, what new and strange times we live in) showing the Sports Illustrated Swimsuit Issue cover model doing the tamest sexy carwash routine I've ever seen (people still got outraged, don't worry).

I was expecting the ad to include, at the very least, a repeat performance of her infamous "cat daddy" video, if not a whole new choregraphed dance piece. Unfortunately, we got a shot of Upton in a red dress on a red carpet. For a second, before the camera cut to Usher. Who's not even the real star of the ad. Can you guess who is? You can't! It's Willem Dafoe. WHAT?

I don't understand anything about luxury car marketing. 

Image via WENN

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