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Carlsberg and Swimsuits for All Release Perfect Responses to Protein World ‘Beach Body’ Ads

Carlsberg beer body ready

Image: Carlsberg

The Protein World “beach body ready” ads have sufficiently pissed people off, and now some brands are combating the message by releasing campaigns of their own. Carlsberg has added their two cents to the debate with an ad campaign that asks: Are you ready to drink beers all summer long in very little clothing?

The beer company has released ads picturing a beer bottle in tiny yellow bikini bottoms, with the tagline, “Are you beer body ready?” which is clearly a play on the controversial Protein World “Are you beach body ready?” verbiage. Protein World has already acknowledged the ads with a tweet basically thanking them for the added publicity, reading “If @carlsberg are getting involved, you know you are #winning.” 

Carlsberg’s senior brand manager Dharmesh Rana described the lighthearted message behind the new campaign. “We’ve decided to remind the public at major commuter spots across London that it’s not about the way you look or having probably the best body this summer, it’s about enjoying a Carlsberg whether you’re on the beach or at your local.”

Swimsuits for All has also put out its own cheeky but incredibly sexy response to the campaign, tapping outspoken plus-size model Ashley Graham to pose in a bikini (that it looks like she’s putting on… or taking off) asking the question, “Are you ready for this beach body?”


There’s no reason to hide and every reason to flaunt!! #curvesinbikinis

A photo posted by A S H L E Y G R A H A M ™ (@theashleygraham) on

One look at those curves bangin’ out of control and our answer is: yes. We are absolutely ready.

[via Mashable, @ashleygraham]

The Buzz Forum Buzz

Prada Releases Pre-Fall 2015 Campaign and We’re Loving the Casting (Forum Buzz)

If there’s one Italian fashion brand that continuously excites, it’s Prada. Therefore it shouldn’t come as a shock our forums erupted after the Pre-Fall 2015 advertising campaign surfaced earlier this week. Prada unveiled the photos via  its site after we witnessed some previews, and to our amazement, the campaign is better than we first anticipated. Steven Meisel captured models Maartje Verhoef, Niels Trispel, Willow Hand, Artur Chruszcz, Aya Jones, Johannes Spaas, Natalie Westling, Finnlay Davis, Julia Nobis and Tim Schuhmacher, and forum members are currently fighting over who outshines the most.

Ad Campaign Prada Pre-Fall 2015 by Steven Meisel


“I find the men to be more interesting here than the girls. They’re selling the old-school Steven Meisel vibe more imo,” shared TREVOFASHIONISTO as the ads struck.

“Oh looks great so far. I’m finding I often love the Pre-Fall/Spring/Resort campaigns more so than the mainlines,” BonesAndOil approved soon after.

In agreement was Phuel: “I don’t expect much from Prada campaigns these days… but I like what I’m seeing so far. It is very mid-90s with full-body shots and paired with the cropped shots, which is very mid-2000.”

Mody was quick to credit, “I love this. Surprised by these newbies and their ability to perform. Maartje looks great here the simple pose with tons of attitude. Really great job for her IMO!”

Sharing the same sentiments toward Maartje was Sensation who posted, “I like Maartje’s shots the best.”

“Love the mood and colors. That first shot is so beautiful, it reminds of the glorious Prada campaigns from early 00s. I don’t know who the male model is but he’s absolutely captivating,” appreciated Wolkfolk.

“I thought it was a brilliant idea they represent youth couture, to me Prada clothes are so mature. But this totally change things up,” elle_gb expressed.

Ad Campaign Prada Pre-Fall 2015 by Steven Meisel


See inside the thread for Prada’s full Pre-Fall 2015 campaign and join the discussion here.

The Buzz Latest News

Cathy Horyn Has No Problem Telling You She Hated Your Fashion Show

Cathy Horyn

Image: WENN

Cathy Horyn has found herself in a few tiffs with designers over the years, thanks to her sometimes scathing but honest reviews. She famously got into it with Hedi Slimane at Saint Laurent and Oscar de la Renta wrote a shady open letter to her in WWD after he took offense to her calling him a “hot dog” in a review. But in an interview with System magazine, Horyn says that even though she’s pissed off some designers in her time, they don’t always hold it against her. “One of my toughest reviews was for an Oscar [de la Renta] show and it was the one he loved the most,” she said. “Same with Tom Ford. Tom got so upset with me about something… but when I left the Times, a lot of these guys were like, ‘You said things that were terrible, that really hurt me, but you were right!'”

Though Horyn’s honesty can be a bit biting, she says she’s friendly (but not BFF) with a few designers. But if you think her friendliness in any way affects what she writes, you’d be wrong about that. Horyn says that even with those designers she’s cool with, she can’t help but tell them up front what she really thinks of their collections. “Narciso [Rodriguez] and I are very friendly, Raf and I are very friendly, but I’ve called them before and said, ‘I got to tell you this is not my favourite show.'”

[via Business of Fashion]

The Buzz Latest News

Kim Kardashian Says Bruce Jenner Had Better Find a Different Glam Squad

Bruce Jenner

Image: WENN

Bruce Jenner told Diane Sawyer last week that out of all the members of the Kardashian clan, Kim has been by far the most supportive about his transition. Kim chatted with the Today show earlier this week and said that her family still has meetings together to discuss and understand the changes in Bruce’s life, but even when Bruce reemerges as “her,” Kim says he’s got another thing coming if he thinks he’ll be poaching the talented group of people who contour her face and do her hair. 

In an interview with Grazia, Kim reiterated that she fully supports Bruce, but he’d better not take too much of a liking to her hair and makeup team. “I said to him the only thing you do, do not steal my glam team, they are mine, there’s too many girls in this family,” she dished. “I said whatever help you need you have to look and feel your best, if you need help with anything style-wise, glam wise, I’m here to help you.”

We’re pretty sure Bruce, who said his style was more Jenner than Kardashian, will be able to find a glam team to suit him perfectly fine.

[via Grazia]

The Buzz Latest News

Iggy Azalea Doesn’t Want You to Be “Ashamed” of Making Changes to Your Body

Iggy Azalea

Photo: WENN

Iggy Azalea, who flaunts her assets as the new face of Bonds, doesn’t want you to be “ashamed” of physical alterations if it makes you feel better about yourself. Considering she admitted to a boob job earlier this year, her point-of-view makes perfect sense. And now she’s spreading the body-modification love.

Speaking to WHO magazine (via Daily Mail Australia), Iggy said she’s supportive of people who make changes to their body to boost self-confidence. “I don’t want to surgery-shame or Botox-shame women,” she told the publication.

“It’s that balance of being confident with who you are, but also if you do want to change something, if you want to dye your hair or if you want to get breast implants and that makes you happy, I don’t think you should be ashamed.” (more…)

The Buzz Latest News

Conchita Wurst Supports Bruce Jenner’s Trans Admission

Bruce Jenner Interview

Image: ABC News

Bruce Jenner has unsurprisingly found a supporter in Conchita Wurst, the bearded Austrian diva who won the Eurovision Song Contest last year. Conchita has come out to express her admiration for the Olympian cum reality TV dad as she chatted with Australian paper the Daily Telegraph.

“It is good that we have this on the table now because I think, if it becomes mainstream, people start to not see it as such a new and not normal thing.”

From the beginning of his interview with Diane Sawyer, it was clear that Bruce had struggled with feelings of gender identity for a long time. And as we found out in the interview, he spent five years in the 80s taking hormones and undergoing procedures to help him transition to female. Bruce’s wife at the time, Linda Thompson, said he even considered going out of the country for gender confirmation surgery, to return to his family going by “Aunt Heather.” She outlined her reaction to Bruce’s admission in an excerpt from her memoir published by The Huffington Post.

“As devastated as I was, my heart bled for Bruce and what he must have lived with his entire life,” she wrote. “It’s impossible for those of us who are comfortable living in our own skin to fully grasp what an imprisonment that must feel like to be born into the wrong body. I know it’s difficult to understand, to emotionally or even intelligently wrap your head around. It was extremely difficult for me to comprehend, and adjust my life accordingly to, the realization that the man I had married — the very masculine, gorgeous, ideal, wonderful hunk of a man — would be no more. The human entity was still alive, but it truly was like mourning the death of the person I had grown to know and love.”

[via Mirror, The Huffington Post]

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