Rebecca Minkoff plans to revolutionize the fashion industry with her new #NYFW model. In recent years, we’ve seen an uptick in fashion shows that include shoppable pieces. Minkoff is taking that concept a step further with a runway show that only features items available for purchase. And the audience will include editors, buyers and consumers.
Minkoff’s innovative approach to Fashion Week emerges at a time when consumers have unprecedented accessibility. In the past, editors and buyers would view a collection privately, six months before the rest of the world. Thanks to the advent of social media, consumers can view a collection on Instagram, Twitter or Periscope before it even leaves the runway. That immediate exposure is leading to “customer fatigue.”
“Through social media and the Internet, our customer is seeing the product at the same time as editors and influencers,” Rebecca Minkoff explains in a press release. “By the time that the product has hit retail shelves 6 months later, they are over the item that they were coveting when it originally walked down the runway.” (more…)
Vogue has read our wish lists and delivered someone totally different and unexpected for its debut issue of 2016. In a surprising turn, Alicia Vikander graces the cover of Vogue‘s January edition, shot by photographer David Sims. Shying away from the magazine’s usual aesthetic, Alicia looks unrecognizable styled in a blunt wig and tan skin while wearing a futuristic creation by Louis Vuitton. The Swedish actress already stars on the January issue of British Harper’s Bazaar, but that certainly hasn’t stopped us from showing this particular cover some major love.
IMAGE: SCANNED BY FORUM MEMBER KROQJOCK
“Now this should actually have been the cover for December! I love the festive mood. This is without a doubt David Sims’ best cover for U.S. Vogue. She looks alive, great tan and vibrant colours,” pointed out an enthusiastic Benn98, hitting us off on a high note.
“Love her and love the cover! She’s a great actress, so deserving of this and a refreshing new face for U.S. Vogue!!” Handbag Queen praised soon after. (more…)
In what should have been the comeback of the decade, Gemma Ward’s return to modeling in 2014 left us underwhelmed. Complete with a Prada advertising campaign, but only a single Vogue cover to add to her stellar portfolio, Gemma now makes a triumphant and overdue return to Vogue Australia‘s front cover by starring on the newly unveiled January 2016 edition, outdoing her previous appearance. Photographed by Lachlan Bailey, the 28-year-old mother of one looks ethereal wearing Givenchy Haute Couture styled by Christine Centenera in the soft, pink and feminine image.
A photo posted by Vogue Australia (@vogueaustralia) on
Of course, our forum members descended on the thread like wildfire. “Now THIS is what you call a comeback cover! Wow! Laid-back and beautiful. Let that solar system cover of hers be buried and this be her comeback cover,” congratulated MON.
While we anxiously await the return of Scandal in February, Kerry Washington is busy expanding her beauty profile. Already a creative consultant for Neutrogena, Washington just signed a lucrative deal with OPI nail polish. The actress will serve as creative ambassador for the brand, co-designing her first line of nail polishes. Washington is excited for the chance to sport her own polishes at fancy Hollywood events: “I’m looking forward to testing out new shades on the red carpet,” she told WWD. “The fun, for me, is that nail lives in the crossover space between fashion and beauty.”
For design inspiration, she’s drawing from the work of another beauty icon: Gwen Stefani. “I’m a big fan of Gwen Stefani’s line for OPI,” Washington said. “She has done such a great job having her collection represent her – not just with OPI, but through everything she’s done. If I can do something similar, I will be very happy.”
Stay tuned for details on when Kerry Washington’s line for OPI hits stores. In the meantime, Kerry will continue to paint her digits with her favorite OPI shades: Big Apple Red (bright candy apple), You Don’t Know Jacques (taupe polish) and Lincoln Park After Dark (deep red-black), a color we bet Olivia Pope loves too.
“She said YES! When you know, you know. I love you Snezana #tasmaniaengagement #fiance #cantwipethesmileoffmyface,” Sam wrote on Instagram, showing off the Perth mother’s engagement ring against a beachy backdrop in Tasmania. Snez quickly followed suit, posting the same image with, “Happiest Girl in the World #fiance #engaged.” (more…)
We all know that Instagram has become one giant platform for sponsored posts, but the influencer usually gets the job done in a semi-believable way. Not The Bachelorette‘s David Witko, though, who managed to epically screw up what looks like an advertising attempt for a teeth whitening company.
Implying that he got teeth whitening treatment over the weekend, the “international model” told his 7,657 followers, “Got my teeth whitened at @perla_whitening the other day… Didn’t want to post until I was super happy!” He continued, “It’s a painless system and affordable! I’ll be back for sure! My teeth were at least 5 shades brighter after one session! #sunday.”
If all the enthusiasm and exclamation marks weren’t transparent enough, it turns out David’s photo from “the other day”, aka “#sunday”, is actually a photo from the other month, aka September, so there’s no way he showcased an actual dentist result in his post unless he’s seriously talented at recreating photos. (more…)