Believe it or not, it’s not Rihanna. The most wanted celebrity ambassador for brands is none other than Kendall Jenner. Celebrity Intelligence, a social engagement tool that researches and analyzes online trends, found that the top 6 most valuable brand spokespeople are all models, not entertainers, reports The Drum. Kendall Jenner nabs the top spot, followed by Karlie Kloss, Gigi Hadid, Cara Delevingne, Irina Shayk and Joan Smalls.
Could this mean the return of the supermodel? Well, not entirely. Two athletes make the list (NY Giants receiver Odell Beckham Jr. at seventh place while Golden State Warriors point guard and NBA VP Stephen Curry clocks in at number 10) and British reality TV star Binky Felstead (Made in Chelsea) claims the ninth spot.
The data, which is based on the online behavior of 2,500 industry professionals, is surprising to say the least. We’re shocked to see our favorite A-listers missing from the list, including Beyonce who held the top spot in 2014. Models and athletes are taking over, just like Anna Wintour predicted.