Contrary to our clogged social feeds, Katy Perry’s outfits weren’t the only noteworthy thing from Sunday’s Super Bowl. Amidst the advertising hoo-ha, Michael Hill Jewellers acted as the only Australian brand to slot in an ad during the commercial decadence that was.
The 30-second clip really yanks at the heartstrings, and could even jerk a tear if you’re the emotional type, by asking over 1,200 New Yorkers all about love. The result is moving, showing love in all its forms, and the lengths we would go to for that thing that makes the world go round. Some would fight for it, cheat for it, turn for it and die for it, but something’s telling us Micheal Hill wants us to go out and buy jewellery for it.
Michael Hill International’s Chief Marketing Officer, Joe Talcott, said of the “We’re for Love” concept in a news release, “Super Bowl offers us a unique opportunity to showcase our brand in front of millions of people.” He added, “We’ve been working on this campaign for over a year now and have invested a substantial amount in the development of the platform – so to be able to launch it in key markets during the Super Bowl is very exciting.”
Considering so many people were exposed to the message, we’re glad it’s a positive one which makes us feel all fluttery and gooey inside. We don’t think it would’ve snapped up a highly sought-after position if it wasn’t an idea worth sharing. Spread the love, you guys, and watch the video for yourself below.
Model-of-the-moment Gigi Hadid has been tapped as Seafolly’s latest face, and, with her striking facial structure, bangin’ bod and sunkissed skin, it’s not hard to see why. Plus, we think her surfer-boy lover, Cody Simpson, is going to totally dig her beach-babe look for the Australian label.
The swimwear brand announced the news of its newest 19-year-old model via Instagram, in the early hours of this morning, writing, “Meet the new face of Seafolly for 2015, @gigihadid!! We are in love!!XX #seafolly #thefaceofseafolly faceofseafolly #summer2015.”
The buzzy model was scouted during her brief trip down under last November. “I met a few people from Seafolly when I was in Australia for the Melbourne Cup horse race,” she told Style.com. “We had a little fitting, and then I met them in Tulum for the shoot.” (more…)
Elisha Cuthbert with designer Matthew Gallagher; Image: CAFA
The lights have dimmed and the champagne has stopped flowing, but the winners of the second annual Canadian Arts & Fashion Awards (CAFA) Gala may very well still be celebrating their much deserved wins. Hosted by Yahoo! Style Editor-in-Chief Joe Zee, the gala took place on Saturday at Toronto’s historic Fairmont Royal York.
Canada’s glitterati were on hand, including supermodels Coco Rocha, Heather Marks and Yasmin Warsame, actresses Elisha Cuthbert and Sarah Gadon, along with celebrity stylist and E! Fashion Police host Brad Goreski, all of whom sizzled on the red carpet wearing a smattering of Canada’s top designers.
The evening’s winners included Erdem, who accepted his Hudson’s Bay International Canadian Designer of the Year Award via video from London, Tommy Ton, who took home the Fashion Blogger of the Year Award and Zee, who was presented with the Vanguard Award by Jeanne Beker. Olivia Palermo also made a surprise video appearance to congratulate Zee. (more…)
Chip Wilson must have thought the profile The New York Timesjust published on him would be a great way to promote his wife and son’s new athleisure label, Kit and Ace. In a way, it was — we learned a lot about the company, which some say is poised to be a competitor for Lululemon, the company he started back in the 90s before stepping down as chairman in 2013 and resigning from its board of directors today. Though it’s informative, the piece also happens to make Wilson sound like a serious creeper.
Wilson is described in the beginning as a “socially inept,” awkward kind of guy, who was fascinated by women, but simply didn’t get how to interact with them. “I didn’t know how to be with a woman. Like, what do they really want,” he said, before the paper mentions that it is this thought that caused Wilson to become a “keen observer” of the ladies, checking them out during his mostly female yoga class. Wow, what an opportune time to do research.
“I think that Lululemon was so successful because I was probably the only straight guy that was making women’s apparel, and I knew what a guy liked,” Wilson said. “Girls ended up wearing it, and guys commented on it.” We get that you have to study your customer in order to make a better product, but to imagine Wilson designing tights that are practical but also make women’s butts look better as an added bonus, just makes us feel a little bit icky about wearing workout gear, especially coming from his brand.
To add the cherry on top of Wilson’s creep factor, we’re left with a vivid image of him and his market research in action. “As he spoke, a shapely brunette approached from below. She passed us on the narrow trail, wearing pants with the Lululemon logo just above her tailbone. Wilson followed her backside with his eyes. He turned to me with a grin. ‘It’s my job,’ he said. ‘I have to look.'”
Right. Remind us never to hike on any trail Wilson frequents.
Between that Paper magazine spread and the sex tape that made her famous, we’ve pretty much seen more of Kim Kardashian’s naked body than we ever expected to. Fine. Whatever. But in Kardashian-Jenner land, too much is simply not enough, so Kim is happy to show us more of her bits in this forthcoming issue of Love magazine. The reality star is featured in a 30+ page spread, for which images have begun to leak. We already saw an image of Kardashian West’s famous butt in the last sneak preview, but in this latest alleged leak, it’s there again, in a way we’ve quite frankly never cared to see it before.
The reality star is pictured smoking a cigarette in a black jacket, socks and high heels – and a bare bottom. And in case you wanted to make completely sure she wasn’t wearing anything on that booty, Kardashian West bends over, dangerously close to showing us her lady flower.
So we’ve seen her ass dusted with sand, as a tabletop, in an x-ray, oiled up with grease and now, bent over in an uncomfortable angle. So don’t ever say Kim Kardashian West never did anything for you.