If you’ve been itching to see what Puma will be like under the creative direction of Rihanna, rejoice, because we now have a first look at what to expect from the athletic brand. Puma took to Instagram to reveal a snap from RiRi’s new campaign. Shot in black and white, the singer poses in a pair of striped leggings, Pulse XT running shoes, a visor, a sweatshirt tied around her waist and a hooded Puma sweatshirt, which is, of course, cropped because…Rihanna.
“An icon who does it all needs a shoe that can keep up,” the brand captioned the image. It’s beginning to look as if we weren’t too off the mark in assuming the pop singer would bring some of her enviable personal style to the label, and if it’s one thing Rih wears – and wears well – it’s crop tops.
Excuse us while we do 1,000 crunches.
If there’s anything we’re learning from the big fashion houses this year, it’s just how devoted and loyal they’ve become to celebrity brand ambassadors. Jennifer Lawrence is firmly associated with Christian Dior, Kristen Stewart has a number of Chanel campaigns under her belt, and now Michelle Williams‘ fourth installment for Louis Vuitton has been unveiled. Continuing the same concept of understated elegance from last season and the season before that, Williams models Vuitton’s latest handbag collection by Nicolas Ghesquière, shot by Peter Lindbergh with Carine Roitfeld on styling duty.
“Those are awesome! Such good synergy between LV and Michelle,” Nymphaea raved as the first campaign image surfaced on our forums.
In agreement was forum member VogueDisciple93: “I thoroughly enjoy this partnership, much more than any of Dior’s or Chanel. Another set of wonderful images.”
GIVENCHYlover soon changed the mood. “I don’t like the bags. Cheap shape,” he criticized.
We’ve been lucky enough to receive a couple more previews of the campaign. “I don’t really like when she holds her jean jacket, it looks a bit awkward. But the other pictures are very good!” posted Emmanuelle.
“It’s quite remarkable, actually. She looks great, and I love the clothing placement in these shots,” fired back Benn98 .
Like what you see? Check out some more campaign photos and join the conversation here.
Lucky magazine has been going through a lot of changes lately. The magazine joined forces with BeachMint last summer to create The Lucky Group, adding e-commerce to its format in a bid to remodel the flailing brand. The new LuckyShops website launched just in February, but it looks like the shakeups at Lucky aren’t over. WWD reports that Eva Chen, the publication’s high profile editor-in-chief, will soon be leaving her post.
WWD reports that all is not lost for Lucky, as investors have been eyeing the publication and there are whispers that it may be going all digital. Still, a source tells us that’s not the only change going on at Lucky. Managing editor Caryn Prime is said to be moving on as well and word is, her last day is Friday. All this news allegedly comes as a surprise since staffers were just walked through Lucky‘s new office space, which they were scheduled to move into in June. Chen has stayed mum about the subject on social media.
We reached out to The Lucky Group for comment and will update upon its response.
UPDATE: Eva Chen has taken to social media to confirm that she is stepping down at Lucky. “This morning I made the extremely personal and difficult announcement to my team that I will be transitioning from @luckymagazine in the coming months,” she wrote. “The brand will continue on and I’ll be leading it into its new chapter. Today/tomorrow/beyond, I’m a#luckygirlforlife. Thank you all for your support on this wonderful adventure I’ve been fortunate enough to be a part of.”
Chen mentioned on Twitter that she is leaving her post in order to focus more on her family life. She gave birth to a baby girl in December and an inside source tells us that since then, Chen’s presence in the office has been a bit sporadic. Chen did stress that she intends to have some involvement with Lucky even though she’s stepping down. “I have felt truly lucky (excuse the pun) to be a part of this brand & will continue to be a part of it—I will lead the brand’s transition,” she mentioned on Twitter.
[h/t WWD], @evachen212]
Photo: ANTM Facebook
Australia’s Next Top Model Cycle 9 is kicking off tonight, and we’ve been told show founder Tyra Banks thinks this group of girls has more potential than any other country’s version of the show right now. That’s according to the show’s judges and mentors, Jennifer Hawkins, Alex Perry, Cheyenne Tozzi and Didier Cohen, who told us the smize-queen herself had a lot of love for the Australians.
“We’ve got a strong group of girls who have really great features, really great bodies, really great looks,” Alex tells theFashionSpot, saying this is the best selection he’s seen in all of the nine seasons. Tyra got to see that for herself when she came down under to guest judge the show.
“It was a proud moment for us when she stepped on because she created this show,” Didier explains. “But we knew the type of girls that were on set, so we were really proud to show her the girls that we found, and she thought the girls were higher above any other country.” (more…)
Photo: BELINDA ROLLAND/ Fashion Palette
Sam Frost has been chosen as the new rose-master of Australia’s first-ever The Bachelorette. We know it couldn’t have been an easy decision for Sam, especially considering what happened last time, so we thought we’d catch up with her best bud from The Bachelor mansion, runner-up Lisa Hyde, to see why Sam’s giving love a second chance, publicly.
“I was very shocked to hear the news this morning,” Lisa tells theFashionSpot. When asked about Sam’s change of heart, after she said she turned the offer down last month, Lisa says “She wasn’t ready for it back then.” She continues, “She just didn’t consider it at all and I think she was still going through stages. I definitely think she would’ve sat down and really thought about it and what she really wanted.”
Despite Sam’s humiliation on the show last year, when bachie Blake Garvey proposed to her on national TV but dumped her before the finale aired, Lisa is confident Sam knows what she’s getting herself into. “I’m not worried,” she says. “I think she knows what she’s doing and I don’t think she would enter into it if she wasn’t 100 per cent sure that she wanted to do it.” (more…)
Canada’s iconic retailer Hudson’s Bay unveiled the official Team Canada Collection for the Toronto 2015 Pan Am and Parapan American Games happening this summer.
Fourteen athletes, including Sergio Pessoa (Judo), Michelle Li (Badminton), rugby player Bianca Farella and 11 other athletes competing in every sport from trampoline to swimming to field hockey and wheelchair basketball took to the stage at the Glenn Gould Studio on Front Street to give media and Olympic fans a look at the uniforms Team Canada will wear during the Pan Am Games.
Image: Courtesy of Hudson’s Bay
During the Pan Am Games (July 10 through July 26) and the Parapan American Games (August 7 through August 15), the world’s top athletes from the Americas and the Caribbean will compete at more than 30 venues located in 16 municipalities across Southern Ontario. More than 7,600 of them will compete for the global stage.
Inspired by the 50-year anniversary of the Canadian flag, Hudson’s Bay’s internal team of innovative and creative designers used the maple leaf as the starting point for the graphics showcased throughout the collection. The 22-piece collection was inspired by varsity sport and of-the-moment athleisure wear that’s trending right now. (more…)