Iconic advertising campaigns are often incredibly hard to surpass, but Yves Saint Laurent gave it a go by releasing a whole new series of images for its classic Opium fragrance. Emily Blunt served as the last face of the scent and now YSL ushers in a model to front the seductive perfume, originally launched back in 1977. Aussie stunner Abbey Lee fronts the fresh campaign and poses in a dark atmosphere, having an intimate moment captured before the lens of Gregory Harris.
Our forum members were left divided in their opinions. “Opium adverts just keep on getting worse. This looks like a junkie collapsed in a back alley on a bunch of rags after inhaling from a stolen aerosol, not a woman on a hedonistic (and expensive) journey of the senses,” exclaimed a more than underwhelmed tigerrouge the moment the image dropped.