Marie Claire Australia Launches Online Store
Fashion fave Marie Claire Australia is responding to the tough and fickle editorial landscape, having launched a brand new e-commerce site for a stronger online and brand presence, and, of course, to give the people what they want.
The platform, dubbed Styled By Marie Claire, provides clothing and accessory collections for consumers, which have been put together by the title’s editors and fashion contributors.
“It’s another brand extension, it’s a further footprint, because our whole idea at Pacific magazines is about putting the customer first,” former Marie Claire editor and Pacific Magazines executive, Jackie Frank, told Ragtrader. “We are audience-centric rather than print-centric and whatever it is our audience wants, that’s where we need to play.” (more…)